Middle User Acquisition Manager

appflameRemote · Posted 1 month ago

Full-timeRemote

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Description

appflame — a Ukrainian IT company building world-class products: Hily, Taimi, AdConnect.

Who we are today:

7 years on the market, 500+ employees, offices in Kyiv, London, and Limassol, plus a coworking space in Warsaw.
In 2025, appflame ranked 5th among Ukraine's 50 best employers according to Forbes and won in the "Place for Growth" category.
Our apps Hily and Taimi are among the Top 5 dating apps in the U.S., with over 70 million users. AdConnect and Mailkeeper build and scale our own B2B and B2C solutions.

Our mission: Flame up the world with Ukrainian products.

Our goals:

Reach the top 5 product companies in the world.
Become a unicorn — and turn Ukraine into a country where unicorns are born and thrive.

We're looking for daring, ambitious, and "a little crazy" people — those who love building real products and dream of launching cool startups. You have the ambition; we have the conditions to make it happen.

Your project:

Hily. It is a dating app that allows users to be truly themselves and enjoy dating as they are. On Hily, users become part of a community where people find genuine connections and meaningful relationships. The app ranks among the Top 5 dating apps in the U.S. by downloads, competing with market leaders such as Tinder and Bumble. Hily today: 39M users, 1.5B likes sent, 50M+ matches annually.

You will:

• Run performance marketing campaigns on Google
• Run and optimize campaigns based on ROAS and LTV
• Run tests, collect and analyze data, identify trends and insights, manage budget
• Cooperate with creative team about creatives production
• Develop automation and auto-rules for acquisition
• Analyze competitors, suggest ideas, and generate a hypothesis

We'll have a match if you:

• 1+ years experience in Google Web
• Experience in Google campaigns management with budget ≥$50k/monthly
• Experience in W2A, W2W campaigns
• Experience with Search, DemanGen campaigns
• Focus on ROI: accurate measurement of details and appropriate actions
• Experience with A/B and split testing of creatives, campaigns, and landing pages
• Strong analytical skills and ability to make data-driven decisions
• English level: intermediate +

Will be an advantage:

• experience with Google UAC
• experience with multiple traffic sources (TikTok, Meta, ASA, and other UA channels)
• experience with W2W, W2A, AEM, Capi + pixel optimization
• proven experience in launching marketing campaigns from scratch and scaling using lean budgets
• bachelor’s degree in marketing, economics, analytics, or a related area of study
• understanding the specific of working with Web2App funnels

What we offer:

Work

Choose where you work best. Join our modern office with all the office benefits, or work remotely with modern equipment and a budget to set up your home workspace.

Health & Wellbeing

Medical insurance in Ukraine or healthcare compensation abroad.
Unlimited paid sick leave and 31 paid vacation days, including public holidays.
Benefits Cafeteria budget.
Additional on-site health and wellness benefits for office-based teammates.

Learning & Growth

Competitive compensation and regular salary reviews.
Personal Learning Budget.
English lessons and Speaking Club.
Corporate library and learning platforms.
Career Maps, rotation opportunities, and knowledge-sharing.

Community

Team buildings and regular corporate events.
Interest-based communities.
Online and offline team activities.

appflame Foundation
Since the beginning of the full-scale invasion, appflame Foundation has supported Ukraine and our military teammates.

Extra Perks

Corporate discounts across a wide range of brands and services.
Really fiery referral bonus program.

Why appflame?

Build Ukrainian products that compete with the best players on the global market.
Bring your own ideas to life instead of being a cog in the system.
Direct contact with Snapchat, Facebook, Google, and Apple, and access to their best practices.
Work with a global market and a massive audience.
A team of like-minded people focused on results.
Well-established processes and real opportunities to grow within the company.
Transparent evaluation based on personal performance indicators.

Join our team — it's going to be hotter than you can imagine.

We are against all types of discrimination, bullying, and stereotypes. We provide equal employment opportunities regardless of race, skin color, religion, gender, sexual orientation, gender identity, age, marital status, health status or any other characteristics.