Description
The Wow
Betsson is partnering with Thunderbite, and Xtremepush company, and we are looking for a CRM Project Manager - Gamification to join our CRM team and lead this exciting rewards product within Commercial.
In this role, you will be responsible for creating, managing, and optimising a range of gamification products and reward configurations, including The Wheel, Pick a Box, Thunderboard, 5-Reel Slots, and similar mechanics across multiple markets, brands, products, and jurisdictions (B2C+B2B). These gamified experiences will support both personalised customer journeys and broader onsite global campaigns managed by the CRM Campaign Operations team. To succeed in this role, you should have hands-on experience working with Thunderbite and Xtremepush.
A taster of what you will be involved with:
- Within Commercial, own and manage the end-to-end delivery of gamification rewards across multiple markets, brands, products, and jurisdictions (B2C+B2B).
- Create, configure, launch, and optimise gamification mechanics, including The Wheel, Pick a Box, Thunderboard, 5-Reel Slots, and other interactive reward experiences using Thunderbite.
- Build and maintain reward structures, probability models, and prize allocation logic to ensure commercial viability and alignment with promotional budgets.
- Monitor and optimise reward costs across all launched gamification products.
- Ensure all gamification activities comply with internal processes, responsible gaming principles, and market-specific regulatory requirements.
- Work closely with local teams to ensure a tailored and localised customer experience.
- Stay informed on industry trends and competitor activity to continuously evolve and enhance the gamification offering.
- Collaborate closely with Xtremepush and internal product development stakeholders to support the successful implementation and continuous enhancement of the gamification portfolio.
What we are looking for
- A degree in economics, marketing, business or IT management or equivalent work experience
- At least 4 years’ experience in a CRM, Product, or similar commercial role within the iGaming industry.
- Proven hands-on experience working with Thunderbite / Xtremepush Gamification products and mechanics.
- Solid knowledge of probability models, reward structures, and campaign cost calculations.
- Strong understanding of gamification strategy, customer engagement, and retention within online gaming environments.
- Ability to build and maintain strong relationships with key stakeholders across multiple teams and functions.
- Excellent written and verbal communication skills in English.
- Proficiency in Spanish or Portuguese is considered a strong advantage.
- Strong organisational skills with the ability to manage multiple priorities and deadlines in a fast-paced environment.
- Analytical and commercially minded, with a proactive approach to problem-solving and optimisation.
Challenge accepted?
By submitting your application, you understand that your personal data will be processed as set out in our Privacy Policy
Similar jobs
Est. 55,000 EUR
The Wow In this role, you will manage a portfolio of complex CRM project initiatives that span across multiple commercial regions. With Central CRM Services focus, you will lead a team to provide highest quality service…
Est. 55,000 EUR
At Betsson Group, the Player Rewards and Gamification Area ensures our customers come back for more! The Wow It’s all about loyalty. We provide a world class customer experience beyond the game play featuring exciting fe…
Est. 55,000 EUR
The Greek marketing team is looking for a CRM Manager who is passionate about sports and casino. This is a fantastic opportunity to work with our world class and award-winning brands. THE WOW We are looking for a CRM man…
Est. 55,000 EUR
The Wow As a Junior Commercial Project Manager, you will support the planning, coordination, and implementation of commercial projects across the Southern European market. You will work closely with cross-functional team…
Est. 55,000 EUR
We’re looking for a commercially focused HR Business Partner to join our Malta HR team and partner closely with our Commercial functions as the business continues to grow. This is an ideal opportunity for a hands-on, ope…
Est. 55,000 EUR
The Wow As technical project manager within Product Development, you will lead tactical and strategical projects supporting Betsson’s overall long-term technology transformation. You have a strong ability to see the over…
Est. 55,000 EUR
At Betsson Group, we strive to deliver the best customer experience in the industry. We are one of the market leaders in iGaming, offering online gaming products in a number of markets, both through our own gaming sites…
Est. 60,000 EUR
Do you have passion for continuous improvement and driving change? Perhaps you would relish the opportunity to work with the most brilliant minds in the industry? We are looking for a Agile Leader in the form of an Engin…
Est. 55,000 EUR
Are you a Product Owner with a passion for i-Gaming, innovation, and a love for improving user experiences? We're looking for a talented product owner to join our team and help us bring Betsson Group's vision “to provide…
Est. 55,000 EUR
The Role Our Campaigns & Rewards - Product Development team in Malaga is growing, and we are now looking for a Backend Software Engineer to join! Engagement at Betsson Group ensures our customers come back for more.…
Est. 80,000 EUR
We are seeking an experienced and hands on Tech Leader for our Machine Learning Team. This pivotal role involves the development of our ML framework and platform, develop Machine learning models and support our MLOps ini…
Est. 55,000 EUR
Intro The Wow Intro A taster of what you will be involved with: x x x What we are looking for x x x What we offer Much like riding a rollercoaster, sometimes life at Betsson can be lightning fast with twists and turns bu…
Est. 55,000 EUR
At Betsson Group, we strive to deliver the best customer experience in the industry. We are one of the market leaders in iGaming, offering online gaming products in a number of markets, both through our own gaming sites…
Est. 80,000 EUR
We are looking for an experienced Engineering Manager to join our Mobile Apps team and help us deliver the best mobile apps around for sports betting and gaming! The Wow Every day, thousands of people across the world pl…
Est. 55,000 EUR
The Role Our Development team in Malaga is growing and we are now looking for a Backend Software Engineer to join! Our Campaigns & Rewards unit at Betsson Group ensures our customers come back for more. It’s all abou…
Est. 55,000 EUR
The Wow We are looking for Data Engineers in Malta to join our international teams! This role will contribute in designing and developing our platform to fulfil the business needs and to also improve our systems. Within…
Est. 55,000 EUR
We’re looking for a talented DevOps Engineer to join our growing Player Account Management team. The Wow We are now expanding our DevOps capabilities within our platform teams as part of our hybrid setup. This means empo…
Est. 60,000 EUR
Are you an experienced Software Engineer festinated about leadership? The Sportsbook Area within Product Development is now hiring! We have a world-class Sportsbook, developed in-house by our dedicated Sportsbook tech te…
Est. 55,000 EUR
Are you an ambitious Database Engineer eager to embark on a journey of managing complex database systems within a global technology ecosystem? We are currently seeking individuals who possess strong knowledge and experie…
Are you an energetic and passionate individual with a strong desire to learn about iGaming? This is an excellent opportunity to join Betsson Group as our new HR Generalist, based in our Regional HUB The Wow As HR you wil…
Est. 80,000 EUR
We are looking for an experienced Engineering Manager to join our Mobile Apps team and help us deliver the best mobile apps around for sports betting and gaming! The Wow Every day, thousands of people across the world pl…
Est. 55,000 EUR
The Wow As a Machine Learning Engineer, you will play a pivotal role in designing, developing, and deploying advanced machine learning models that enhance our products and services. You will collaborate with cross-functi…
Est. 55,000 EUR
We're looking for an experienced HR Business Partner Lead to play a pivotal role in shaping the people strategy for our Malta hub. In this high-impact position, you'll also serve as the dedicated People Partner for our F…
Est. 55,000 EUR
The Wow This role is central to building the core of our data platform. You will design, develop, and operate the foundational features and frameworks that enable our data teams to build and deploy data products with spe…
Est. 65,000 EUR
The Role Our Development team in Malaga is growing and we are now looking for a Senior Backend Software Engineer to join! Our Campaigns & Rewards unit at Betsson Group ensures our customers come back for more. It’s a…
Est. 55,000 EUR
The Role Our Development team in Malaga is growing and we are now looking for a Senior Backend Software Engineer to join! Our Campaigns & Rewards unit at Betsson Group ensures our customers come back for more. It’s a…
The Payments Engineering team at Betsson Group is now hiring! The Wow Proud sponsors of Boca Juniors and Racing Club, we are a world-class iGaming operator offering a variety of online gaming products in several markets,…
Est. 55,000 EUR
Our global HQ in Malta is looking for an Office & Facilities Manager who loves turning workplaces into places people genuinely enjoy coming to. If you’re proactive, detail-driven, and energised by creating great day-…
Est. 55,000 EUR
We are now expanding our DevOps capabilities within our platform teams as part of our hybrid setup. This means empowering every platform with its own DevOps expertise to drive automation, scalability, and reliability wit…
Est. 55,000 EUR
We are looking for a skilled Software Engineer to join our dynamic and innovative development team in Zecure Gaming. You will primarily work with PHP, JavaScript, and React to develop and maintain our products, helping m…