Senior Strategist (enterprise/corporate)
London, United Kingdom · Posted 1 month agoDescription
About us
At Design Bridge and Partners, part of WPP, we design brands with the power to move. Pulling people towards them with an irresistible force that compels and connects. With 900 creative minds across 17 studios worldwide, diverse in expertise, experience, backgrounds and beliefs, we are united in our ambition to achieve real impact for our clients’ brands benefiting their business, people and the planet.
With expertise across brand strategy, brand design, brand engagement and brand effectiveness our clients across the world include NASA Artemis, Unilever, Coca-Cola, Diageo, Mastercard, Intel, HSBC, Tencent, Twitch, Heineken, Reckitt and the BBC.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
About the role
- Drive the strategic thinking and development of welcoming and impactful brand strategies for our growing portfolio of enterprise and B2B accounts.
- Conduct thorough market, competitor, and customer research to extract deep insights that represent diverse perspectives and shape brand direction.
- Craft compelling brand positionings, messaging frameworks, and narratives that help define our clients' identities in an authentic way.
- Collaborate closely with design teams to translate strategic concepts into inclusive visual identities, design systems, and distinct creative expressions.
- Develop and implement internal brand activation programs, including defining and deploying employer value propositions that foster a sense of belonging.
- Manage projects from conception to completion, ensuring the consistent application of brand guidelines across various touchpoints, on time and within budget.
- Present strategic recommendations clearly and confidently to senior client stakeholders and internal teams.
- Contribute actively to a supportive, positive, and collaborative team culture where everyone can thrive.
About you
- A proven track record of developing and implementing successful brand strategies within a brand consultancy, design agency, or similar creative environment.
- An analytical mindset balanced with the ability to employ lateral, creative thinking to find clarity in complex or ambiguous situations.
- Strong understanding of business principles and how to use design as a powerful tool for positive business transformation.
- Confidence in working with brand positioning, architecture, communications messaging, and qualitative or quantitative research methods.
- Excellent relationship-building and stakeholder management skills, with the ability to inspire interdisciplinary teams with simplified, clear, and encouraging direction.
- Ability to manage multiple projects simultaneously, prioritise tasks effectively, and meet deadlines in a fast-paced environment.
- Experience or an interest in employer brand and employee value proposition development.
- Valued, but not essential, experience or interest in working with financial services, the gaming space, or brand and product communications.
Why us?
We’re passionate about our people and their careers. We’ll help you develop your skills and provide you with outstanding benefits. So you’ll have a chance to make your mark on our future, as we make a mark on yours. We’re proud to be the world’s most awarded brand design agency, with 28 Cannes Lions to our name and Creative Review Annual’s Most Creative Design Agency of the Year 2024. You’ll get to take new projects to award-winning potential, as part of a connected team of brilliant, tenacious people right by your side and across the world.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Design Bridge and Partners, a WPP company, is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Due to the volume of applications, we unfortunately can only respond to successful candidates.
We will not accept unsolicited CVs or approaches via recruitment agencies.
#LI-DNI #LI-DNP
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