Dasher Marketing Manager - New Bets
New York, New York, United States · Posted 1 month agoDescription
About the Team
Integrated Marketing brings the value of DoorDash to Customers, Merchants, and Dashers by informing DoorDash’s product strategy through identifying audience needs, communicating the value of the products and services we create, and by nurturing engagement through marketing campaigns and programs.
This role sits within the Dasher Integrated Marketing team, which drives awareness, engagement, and sentiment among Dashers. Within the team, the Expansion Pod focuses on new business bets and emerging opportunities—from DashLink and DSD to Catering, Alcohol, and Parcels. We work closely with Product, Strategy, and Operations partners to bring new, innovative delivery experiences to market that expand what it means to dash with DoorDash.
About the Role
As a Manager, Dasher Integrated Marketing – Expansion & New Business Bets, you will be responsible for working with product management, business, marketing, and creative teams to drive supply, growth, and go-to-market strategies for emerging business areas that sit at the forefront of DoorDash’s growth. You’ll support strategic integrated marketing initiatives that drive awareness, adoption & excitement of new offer types for Dashers, and shape the marketing narrative that defines how Dashers engage with new earning opportunities. You’ll work on national GTM launches as well as scrappy ops tests to support the development and scaling of programs that increase engagement and retention within these non-Restaurant programs – such as Pro Shopper Rewards and New Dasher education for new offer types. You’ll leverage in-app, owned, and earned channels to grow product usage, measure impact, and drive awareness for these initiatives. You’ll collaborate with research teams like UXR and Audience insights to identify and synthesize Dasher needs, trends, and early opportunities for us to explore.
This role is ideal for someone who thrives in ambiguity, enjoys blending analytical thinking with creative storytelling, and loves building new things from the ground up.
You’re excited about this opportunity because you are…
A team player who leads by example. You bring a growth and performance mindset to problems, while also weaving together a knack for storytelling to help make a campaign or product launch successful.
Key responsibilities:
- Lead go-to-market strategy for new and evolving Dasher-facing programs in expansion verticals such as DashLink, DSD, Pizza, and Alcohol.
- Execute marketing experimentation and pilots for new offerings that Dashers value and adopt—synthesizing learnings and scaling what works.
- Partner with research and insights teams to uncover Dasher needs, pain points, and motivations across new earning modalities, and use findings to inform messaging and product roadmaps.
- Collaborate with Creative, Brand, and CRM teams to build high-impact campaigns across owned and earned channels.
- Join a cross-functional team from Product, Brand, CRM, and Operations on weekly business reviews. Report out to leadership on progress and drive recommendations
- Partner with gear and supply vendors to design, procure, and deploy delivery gear and equipment for new and differentiated offer types, ensuring Dashers are equipped to access and succeed in emerging verticals
- Mentor and influence cross-functional partners as the marketing lead for new business bets, helping set the tone and best practices for how we test, learn, and scale.
- Roll up your sleeves to own the success of a campaign or test: writing content, setting up in-app and email campaigns, and bringing together other needed partners to execute your strategies
We’re excited about you because…
- 5+ years of professional experience in a marketing or strategy role, within a high-growth and fast-paced environment and experience working with Product and Strategy teams
- You have strong project management skills, balancing multiple initiatives while maintaining attention to detail. You’re experienced in cross-functional leadership, aligning product, ops, creative, and research stakeholders toward a shared goal.
- You’re data-fluent and can lead and self-serve on market/segment sizing, forecasting, and analytics to understand campaign efficacy and run A/B tests. You're proficient in Excel and understand how to best leverage available
- AI tooling to gather insights and trends. Ideally, you’re also proficient in SQL (not a requirement)
- You’re audience-obsessed and understand the value of pairing qualitative insights – by running surveys and conducting UXR interviews – with data to identify user problems and define opportunities to drive vertical growth and audience engagement,
- You can flex between strategic and executional work —developing GTM frameworks one day and writing in-app copy the next.
- You’re an exceptional communicator—clear, concise, and persuasive.
- A builder’s mentality – you are passionate about technology products that impact millions, and think of yourself as an energizing, effective communicator eager to get into integrated marketing
We expect this position to be filled by 9/2/26.
Compensation
The successful candidate’s starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market-dependent and may be modified in the future.
In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information.
DoorDash cares about you and your overall well-being. That’s why we offer a comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act). DoorDash also offers medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family-forming assistance, and a mental health program, among others.
To learn more about our benefits, visit our careers page here.
See below for paid time off details:
- For salaried roles: flexible paid time off/vacation, plus 80 hours of paid sick time per year.
- For hourly roles: vacation accrued at about 1 hour for every 25.97 hours worked (e.g. about 6.7 hours/month if working 40 hours/week; about 3.4 hours/month if working 20 hours/week), and paid sick time accrued at 1 hour for every 30 hours worked (e.g. about 5.8 hours/month if working 40 hours/week; about 2.9 hours/month if working 20 hours/week).
About DoorDash
At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started by enabling door-to-door delivery, and we are looking for team members who can help us go from a company that is known as the place you order food to a company that people turn to for any and all goods.
DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.
Our Commitment to Diversity and Inclusion
We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.
Statement of Non-Discrimination: In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on “protected categories,” we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at DoorDash. We value a diverse workforce – people who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents, and veterans are strongly encouraged to apply. Thank you to the Level Playing Field Institute for this statement of non-discrimination.
Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.
If you need any accommodations, please inform your recruiting contact upon initial connection.
Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only
We used Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC. As part of the hiring and/or promotion process, we provided Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound from August 21, 2023, through December 21, 2023. We resumed using Covey Scout for Inbound again on June 29, 2024, and ceased using Covey Scout for Inbound on April 30, 2026.
The Covey tool has been reviewed by an independent auditor. Results of the audit may be viewed here: https://getcovey.com/nyc-local-law-144.
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