Director, Brand Marketing

Is this job for you?

We believe in doing thingsdifferently—building a brand that honors craftsmanship, fosters community, and creates positive impact. Our team brings day-one passion to everything we do, always innovating while staying true to what matters most: creating products and experiences that stand the test of time. We're looking for a strategic and creative Brand Marketing Director to lead the evolution of our brand voice, community engagement, and integrated marketing initiatives. This role is perfect for someone who can seamlessly blend strategic thinking with hands-on execution, ensuring every touchpoint—from social media to experiential activations—tells a cohesive, compelling brand story.

You'll work closely with our leadership team to build a marketing engine that drives awareness, deepens community connection, and creates memorable brand experiences across all channels.

What you’ll do:

Brand Strategy & Guidelines

• Define and document comprehensive brand guidelines in partnership with leadership, including tone of voice, messaging principles, and visual identity standards
• Serve as the brand guardian, ensuring consistency across all channels and touchpoints while maintaining the flexibility to adapt to channel-specific needs
• Evolve our brand narrative to resonate authentically with our target audience

Community Development & Engagement

• Build and nurture our online community across social media platforms, creating spaces where our customers feel genuinely connected to the brand
• Engage meaningfully with followers, respond to inquiries, and foster conversations that strengthen brand loyalty
• Develop strategies that transform customers into brand advocates

Content & Copywriting

• Create compelling copy across multiple formats: website content, social media, email campaigns, journal articles, print materials, and advertisements
• Ensure all messaging aligns with brand guidelines while resonating emotionally with our audience
• Bring our brand story to life through words that inspire and connect

Social Media Strategy

• Develop and execute comprehensive social media strategies aligned with business objectives and brand identity
• Create integrated content calendars incorporating compelling visuals, engaging copy, and strategic hashtags
• Monitor performance metrics and optimize strategies to maximize reach, engagement, and conversion

Strategic Partnerships

• Identify and cultivate partnerships with like-minded brands, influencers, and organizations (with initial focus on retail partnerships)
• Negotiate partnership agreements and collaborate on co-branded campaigns that amplify our reach and brand relevance
• Build relationships that create mutual value and authentic brand alignment

Experiential Marketing

• Own end-to-end event strategy and execution — from retail pop-ups to brand activations — including venue selection, vendor management, and post-event reporting
• Conceptualize and execute experiential marketing activations and events that embody our brand values
• Coordinate logistics, manage budgets, and measure success of experiential initiatives using tools like Measured or Marathon
• Create memorable brand experiences that generate organic buzz and deepen customer connection

Integrated Marketing Leadership

• Build a truly integrated cross-channel strategy where every tactic ladders back to the same core narrative, tone, and visual identity
• Develop one unified campaign calendar that maps all owned, earned, and paid touchpoints with clear dependencies and sequencing
• Collaborate early and often with creative, media, PR, social, retail, e-commerce, partnerships, and product marketing teams to ensure alignment from concept through execution
• Create channel-adapted assets that maintain brand consistency while optimizing for each platform's unique audience and behaviors
• Track holistic campaign performance against brand KPIs and sales goals, not just isolated channel metrics
• Serve as the brand discipline guardrail, ensuring speed and channel optimization never dilute our overarching message

Retail/Wholesale Marketing & PR

• Partner with wholesale and retail teams to build marketing strategies that support account growth, in-store activations, and channel-specific campaigns
• Develop co-op marketing materials and seasonal toolkits that equip wholesale partners and retail stores to bring the brand to life at point of sale
• Own media relations strategy, building relationships with press, editors, and influencers to secure organic coverage and elevate brand visibility
• Lead PR campaigns tied to product launches, brand milestones, and cultural moments, partnering with leadership on messaging and positioning

What you’ll have:

• Minimum 10 years of experience in brand marketing, with a proven track record of developing and executing integrated marketing strategies
• Deep understanding of brand development, community building, and multi-channel marketing
• Strong copywriting skills with the ability to adapt tone and style across various formats and audiences
• Demonstrated success in social media strategy and community management
• Proven experience building wholesale/retail marketing programs, including co-op marketing and in-store activation strategy
• Established media relationships and hands-on PR experience, including product launch campaigns and proactive press outreach
• Track record managing events end-to-end, from concept and budget through execution and post-event measurement
• Experience negotiating and managing strategic partnerships
• Background in experiential marketing and event execution
• Proficiency with analytics tools and performance measurement platforms (e.g., Measured, Marathon)
• Highly collaborative with a hands-on, entrepreneurial spirit and ability to thrive in a fast-paced, evolving environment

We aim to pay competitively for our size and industry. The base salary range for this position is $155,000 - $175,000 USD, but we will consider location, skill level and experience to determine the final offer.

Why us you ask!

• Health benefits
• 401(K) Plan with company match
• Incentives Program
• Commuter Options/Benefits
• Generous employee discount

If you are a California resident, please review the additional privacy disclosures available in our Privacy Policy, which provides a summary of how we collect, use, disclose, and share personal information about you and explain your rights under the California Privacy Rights Act ("CPRA") in our Notice to California Residents.

A bit about us:

Founded in 2013 by Mike and Alex Faherty and Kerry Docherty, Faherty is a family-run lifestyle and apparel brand fueled by purpose and optimism. Our goal: to build a new American legacy by creating high-quality, sustainably minded, feel-good favorites that will bring you joy to wear.

We feel a deep responsibility to do things differently: to promise comfort without compromising quality. To hold ourselves to a higher standard with a lower environmental impact. To leave the world a better place than we found it.

We recognize the impact the fashion industry has on the world, and we’re dedicated to learning how to be better stewards of the planet. We believe the power of conversation and connection can make real change, and we’re committed to supporting people and organizations doing work that we believe in.

Our passionate leadership team comes from different backgrounds but share a singular goal: to deliver on our promise of comfort and craftsmanship. To work side-by-side in a collaborative, energetic, and creative environment every day, like the family we are.

We welcome everyone — and we mean everyone. We believe a diversity of viewpoints, experiences, and backgrounds only serve to make our team stronger, which is why we strongly encourage those from historically and systemically marginalized communities to apply: BIPOC, women, and people in the LGBTQIA+ community, to name a few. We strive to lead consciously, bravely, and inclusively — and to reflect those values in our work. Employees should embody the five core values of the Faherty team:

1. Always Innovate, constantly seeking creative ways to improve and drive forward.
2. Bring Day One passion, energy, and grit to every challenge, iterating relentlessly to exceed expectations.
3. Move forward as one with a shared purpose, All Together, fostering inclusivity and collaboration across teams.
4. Harness the Power of Positivity, even when things get tough we’re leading with optimism and resilience in every interaction with our team, customers, and communities.
5. Deliver with a Timeless focus, ensuring quality and long-term impact in all efforts.

Remain compassionate. Stay focused. Seek joy. Let’s make the world a better place!