Creative Systems & Optimization Manager
HelloFreshBrooklyn, New York, United States · Posted 1 day agoDescription
HelloFresh is seeking a sharp, systems-minded Creative Systems & Optimization Manager to own the operating model behind our XPOD studio. As the single intake owner across Paid Social, Organic Social, Brand Partnerships and localization, this role turns a complex, multi-brand production slate into one prioritized, efficient engine — ensuring the highest-impact work moves first.
XPOD Creative Studio is focused on delivering a high output of creative assets to drive growth across paid channels. Day-to-day, that still means hands-on project management - scoping, scheduling, resourcing, and driving projects through to completion across TikTok, Reels, Snap, Pinterest, YouTube and beyond. We move fast, flex with business needs and operate at the intersection of creative and performance. The right candidate is fluent in Growth, obsessed with efficiency and skilled at building systems that help creative teams move faster and smarter.
This is not a traditional Creative Operations/PM role. You’ll proactively build AI-powered workflows, automate manual processes and keep stakeholders across Growth, Brand, Influencer and markets aligned and moving. In close partnership with Growth Ops, you’ll continuously test and embed smarter ways of working into the studio’s day-to-day operations.
You will …
- Own the design and evolution of the studio's operational workflows - building frameworks flexible enough to move with shifting business needs, yet structured enough to scale and stay easy for others to follow.
- Apply strong project management fundamentals - setting milestones and deadlines from a brief, driving the decisions needed to execute within time constraints, and pushing every project through to completion, even when things are ambiguous or change at the last minute.
- Own all studio intake as the single point of contact for every video brief across brands and channels: scoping, prioritizing, and routing every request against total studio capacity
- Identify, evaluate, and implement automations, AI tools, and templates that lift the studio's operating efficiency.
- Maintain the studio's performance data and reporting - trends, production velocity, and project-level status - keeping the Head of Creative Production, project teams, and other stakeholders ahead of timelines and risk.
- Coordinate schedules and workflows with the wider creative operations team and Growth Operations, keeping cross-studio campaigns and the paid social content pipeline in sync.
- Stay close enough to every project in the pipeline that creatives always have what they need to keep moving, and that no question sits unanswered long enough to cause a delay.
- Work closely with stakeholders and creative teams to shape expectations and define project scope, and manage those relationships day to day - including negotiating, and where necessary pushing back on, channel requests against budget and priority so the studio's limited creative capacity goes toward what the business actually needs.
- Own resourcing and allocation across the creative team - assessing priority, balancing workload and timelines, and adjusting on the fly so creatives can sustain their pace without projects slipping.
- Onboard, train, and manage freelance creatives and creative partners or vendors, flexing the team's capacity up or down against demand.
- Partner with global stakeholders on localization, translation and versioning of assets, ensuring creative holds up at both a product and creative level in every local market.
- Ensure projects launch on time and to expectation, and drive the post-campaign assessments that follow.
- Bring critical thinking to competing business interests, cross-functional friction, and risk resolution.
You are…
- Impeccably organized, with an eye for detail that doesn't slow you down.
- Fluent in paid social media channels, growth funnels, and performance marketing
- An empowered self-starter with strong time, people, and stakeholder management instincts.
- A confident negotiator on time, scope, budget, and resources - comfortable pushing back when a request doesn't match the studio's capacity.
- A systems thinker who'd rather design the framework than just manage what runs through it.
- An AI power-user: you build and maximize automation proactively, a self-starter obsessed with efficiency rather than waiting to be told what to do
- A natural coach, comfortable onboarding, training, and developing freelance creative talent.
- Able to run high volumes of concurrent projects through prioritization and organization under tight deadlines.
- Able to follow through, own, and guide a project from infancy to execution - even when very little is known at the start.
- A fan of working in an ultra-fast-paced environment.
- A creative thinker who uses non-linear approaches and critical thinking to proactively problem-solve and steer projects.
- Willing to challenge assumptions and the status quo in favor of iterative, adaptive change.
- Solution-oriented - you flag and fix problems as they arise, not after the fact.
At a minimum, you have…
- Bachelor's degree in Advertising, Business, Management, Communications, or equivalent experience.
- 5–7 years of creative/marketing project management or creative operations experience at an in-house agency or studio, in a high-volume, high-efficiency, fast-moving environment.
- Experience designing or evolving operational workflows and resourcing frameworks, not just executing within existing ones.
- Experience working in a project management system (e.g. Jira, Airtable).
- Experience managing, training, or onboarding freelance or contract creative talent.
- Familiarity evaluating or implementing automation, AI tools, or templated workflows within a creative production context.
- Appreciation for creative and production workflows and experience working closely with creative teams.
- Excellent interpersonal, verbal, and written communication skills, including experience negotiating scope and budget with non-creative stakeholders.
- Experience managing 360 campaigns spanning multiple deliverables (e.g. digital, photo, and video production).
- Exposure to international/localization workflows is a plus.
You’ll get:
- Competitive salary and 401(k) with company match (vesting immediately upon participation)
- Generous PTO policy and 4 weeks of parental leave
- $0 monthly premium and flexible health plans starting on day one
- 85% discount on your HelloFresh subscription and other product offerings
- A collaborative, dynamic work environment within a fast-paced, mission-driven company
Similar jobs
Est. 104,968 USD
HelloFresh is seeking a Senior Art Director to shape and create performance-driven creative across Meta, TikTok and YouTube. Working at the intersection of Growth, brand and culture, you'll turn performance strategy into…
Est. 119,715 USD
HelloFresh is seeking an entrepreneurial, strategic, and analytical Creative Strategy Manager to join our Performance and Innovation Team. This role reports to the Head of Creative Production and will partner closely wit…
Est. 82,225 USD
HelloFresh's Performance Innovation studio is scaling a cross-channel video engine built on a single core principle: one production, many platform-native cuts. Post-production is where that model wins or stalls. This rol…
Est. 134,463 USD
We are seeking a Senior Producer to lead the production engine behind our paid social content while supporting brand partnerships, organic social and other video studio initiatives. Reporting to the Head of Creative Prod…
Est. 83,897 USD
HelloFresh is searching for a Senior Associate, Global Brand Partnerships & Activation to help support bringing the HelloFresh brand to life through culturally relevant brand partnerships and experiential moments. Th…
Est. 167,100 USD
At HelloFresh Group, we are on a mission to revolutionize the way people and pets eat. The Pets Table is passionate about providing every dog—the long-haired, the short-legged, and the spotted alike—a seat at the table,…
Est. 131,795 USD
SENIOR MANAGER, LAUNCH, GLOBAL VALUE STREAM (US) ABOUT THE ROLE: WHAT’S IN THE BOX The Senior Manager, Launch is a highly collaborative leadership role responsible for planning and delivering complex facility launches, e…
Est. 89,750 USD
As Operation Manager, you will be an integral part of how HelloFresh revolutionizes the food industry and theway people eat! In this role, you will deliver strategic operational leadership across all aspects of productio…
Est. 214,625 USD
About the role HelloFresh is searching for an action-oriented servant leader for our warehouse management system (WMS) Product Design and Software Engineering functions. This leader owns the full software delivery lifecy…
Est. 197,250 USD
We are seeking an outstanding Senior Director of Global Partnerships to lead our affiliate, strategic partnerships, and business development functions across the HelloFresh Group. This is a senior commercial role with gl…
The Growth Tech Alliance's goal is to enable HelloFresh to drive smarter marketing through AI-powered automation, intelligent systems, and advanced optimization. We've pioneered cutting-edge approaches to programmatic ca…
The Opportunity HelloFresh is the world's leading meal-kit company, serving millions of subscribers across 18 markets. Historically, we have grown through paid acquisition, but the way people discover food is changing tw…
S'more about the team HelloFresh is looking for a Growth Marketing Specialist, Direct Mail to help drive the growth and performance of our Direct Mail channel across our Canadian brands: HelloFresh, Chefs Plate, and Fact…
Est. 109,365 USD
As a Manager, Global Price & Discount Strategy, you will shape the economics behind our global food solutions group and the world's leading meal kit company, active in 17 countries across 3 continents. You will shape…
Est. 214,625 USD
The Role We are looking for an experienced Director, People Technology to lead the People Technology function at HelloFresh. This role is accountable for the strategy, operating model, delivery, stability and performance…
Director of UX, Growth Location: Toronto or New York Team: UX, Growth Mega-Alliance Level: Director (people leadership). For the right person there's a clear path to Senior Director as the alliance scales. Reports to: Gl…
Est. 161,925 USD
Director, Manufacturing Value Stream Global Value Stream As a Director on the Global Value Stream team, you will lead our Manufacturing value stream within HelloFresh's global supply chain, shaping the strategy and execu…
Est. 177,500 USD
Manager, Fulfillment Technology This is a fully onsite position to one of the following HelloFresh Distribution Centers: Newark NJ| Irving TX| Aurora IL Come see what’s cookin’ at HelloFresh! At HelloFresh, we want to ch…
Est. 209,000 USD
Director of Operations Newark, New Jersey The Director of Operations drives the culture & leads the daily activities for a high-volume pick, pack, & ship Fulfillment Center. You will work directly with our Region…
Est. 144,875 USD
The Director, Construction Management will oversee the Construction team which manages all ongoing construction and major renovation projects within the HelloFresh network. This includes capital improvements & all on…
Est. 117,000 USD
We are seeking an experienced Sourcing Manager to join our Procurement team. In this role, you will be responsible for developing and executing sourcing strategies to improve our cost structure, the quality of our produc…
S'more about the role As a Staff AI Content Designer on our team at HelloFresh, you’ll be instrumental in building the next generation of HelloFresh experiences — from how customers discover us, to how they personalize t…
Est. 83,897 USD
Green Chef is the #1 Meal Kit for Eating Clean—and we have ambitious plans to grow. We’re looking for a Senior Associate, CRM to own end-to-end email and SMS execution for the most premium, health focused & sustainab…
S'more about the team Our New Ventures team is focused on growing our global footprint by launching our core products in new markets and expanding across multiple brands and verticals. We’re a globally distributed team o…
Est. 87,269 USD
The HelloFresh Total Rewards Team is looking for an exceptionally detail-oriented and experienced Senior Benefits Associate to serve as the operational backbone for our comprehensive employee benefits programs across the…
S'more about the team We're hiring a Manager, SKU Lifecycle Management to join our Meal Kit Ingredient Development team at HelloFresh. In this role, you'll own and lead the SKU Lifecycle Management function — the operati…
S'more about the team Shape the conversation around one of Canada's most recognizable brands. HelloFresh is seeking a content leader to advance the brand's strategic initiatives and shape its comprehensive content strate…
The Senior Manager, Long-Term Planning will serve as the architect of our future-state planning for the North America (NA) market, comprising our US and CA businesses. Reporting into the Director, Strategic Planning, you…
S'more about the team The Workplace Experience Specialist role is responsible for the end-to-end management of the physical office environment and the daily employee experience. This role ensures that the Toronto campus…
S'more about the team Our operation planning team is focused on optimizing our planning processes and forecasting capabilities. We’re a globally distributed team operating across 7+ brands in 15+ countries, building desi…