Marketing Specialist, Sales Enablement
IMA Financial GroupAtlanta, Georgia, United States · Posted 15 days agoDescription
Role Purpose: The Marketing Specialist, Sales Enablement serves as the strategic point of contact between Marketing and Sales, proactively identifying producer needs, content gaps, challenges, and enablement opportunities, then leading the development and implementation of solutions to improve sales effectiveness and drive growth.
Essential job responsibilities include but are not limited to:
- Supports and demonstrates IMA’s core values
- Values and understands the importance of diversity, equity, and inclusion among all IMA associates.
- Leads the development, management, and ongoing optimization of producer-facing sales enablement resources, including:
-
- Capabilities presentations
- Sales presentations
- Industry and practice toolkits
- Talk tracks
- Case studies
- Placemats
- RFP answers
- Last Mile / Proposal content
- Sales one-pagers
- Prospecting resources
- Serve as the primary marketing liaison to producers for sales enablement resources and support.
- Establishes and maintains governance of all producer-facing sales collateral to ensure messaging consistency, brand alignment, and content accuracy.
- Develop tools that help producers confidently communicate IMA's value proposition.
- Partners with Marketing Strategy leaders to translate marketing strategies and thought leadership into compelling, actionable sales enablement tools.
- Partner with the Last Mile team to continuously improve proposal messaging, executive summaries, differentiators, and reusable RFP content.
- Facilitates producer training sessions and onboarding related to marketing resources, sales tools, and best practices.
- Collects producer feedback and usage insights to continuously improve sales enablement resources and identify content gaps.
- Maintains a centralized sales enablement library that is organized, current, and easily accessible across the enterprise.
- Partners with Strategy, Creative, and Digital, teams to ensure timely development and delivery of sales enablement materials.
- Supports enterprise strategic initiatives by developing sales materials aligned with business priorities and objectives.
- Partner with sales leadership and producers to identify hurdles, conduct ongoing assessment of producer needs, identify challenges across the org.
- Analyze the current sales process to determine where additional resources, training, messaging, or tools are needed.
- Participates in special projects and other duties as assigned.
Required Experience and Skills: include but are not limited to:
- 4-7 years similar or related experience preferred
- College degree in Marketing, Communications, Business, or related field required.
- Experience developing sales enablement strategies and producer-facing marketing resources preferred.
- Experience with CRM systems (Salesforce preferred, if applicable)
- Experience analyzing content effectiveness, metrics, and feedback to inform strategy.
- Strong understanding of B2B marketing and consultative sales environments.
- Exceptional project management and organizational skills with the ability to manage multiple strategic initiatives simultaneously.
- Demonstrated ability to collaborate effectively across marketing, sales, and executive leadership teams.
- Excellent written, verbal, and presentation communication skills.
- Strong strategic thinking and problem-solving abilities.
- Experience developing presentations, messaging frameworks, and sales collateral.
- Intermediate proficiency in Microsoft Office and other marketing technologies, or aptitude to quickly learn new systems.
- Strong understanding of B2B marketing and consultative sales environments.
- In office at least 50% of the time
- Occasional travel required
Competencies & Traits
- Business acumen
- Interpersonal skills
- Self-direction
- Problem solving
- Communicating
- Strategic thinking
- Relationship building
- Collaboration
#LI-JS1
Compensation & Benefits
Being a part of IMA has its benefits. When you become part of the IMA family, you become eligible to take part in our valuable benefits and rewards package designed to benefit you, your family, and your life. Our plans are cost-effective, convenient and provide progressive ways for staying healthy, protecting loved ones, pursuing financial security and living a full and balanced life. This role is eligible for the following:
Annual Performance Bonus, Stock Purchase, Medical Plans, Prescription Drugs, Dental, Vision, Family Assistance Program, FSA, HSA, Pre-Tax Parking Plan, 401(k), Life/AD&D, Accident, Critical Illness, Hospital Indemnity, Long Term Care, Short-term Disability, Long-term Disability, Business Travel Accident, Identity Theft, Paid Time Off, Flexible Work Options, Paid Holidays, Sabbatical, Gift Matching, Well-Being Stipend, Personal and Professional Development. In addition to our robust benefits package, the final offer amounts will depend on a variety of factors, including the candidate’s geographic location, prior relevant experience, and their knowledge, skills, and abilities.
*These benefits do not apply to internship roles.
Why Join IMA?
We’ve built a reputation for putting our associates first
What if we told you that you could be an integral part of an entrepreneurial, expanding company, develop lasting relationships, earn competitive benefits, plus claim part ownership? It’s this unique ownership business model that makes working at IMA so appealing.
We work in teams. We sell in teams. We win and prosper as a team
We provide support systems and resources that enable each of our associates to focus on what they do best. And as an independent company based in the Midwest, we’re big enough to write business all over the world and small enough to implement your ideas quickly.
We are recognized nationally as a leader in our industry
- 2020-2023 Business Insurance Magazine Best Places to Work in Insurance
- 2023 Inc. Magazine’s Best Workplaces
- 2023 Denver Business Journal’s Best Places to Work
- 2022-2023 Connecticut Top Work Places
- 2021-2023 Inc. 5000’s List of Fastest Growing Companies
- 2019-2022 Civic 50 Colorado Honoree Recognizing 50 Most Community-Minded Companies
- 2022-2023 Kansas City Business Journal’s Best Places to Work
- 2021-2023 Charlotte Business Journal’s Best Places to Work
- 2021-2023 Los Angeles Business Journal’s Best Places to Work
- 2021-2023 The Salt Lake City Tribune Top Work Places
- 2021-2022 Puget Sound Business Journal’s Washington’s Best Workplaces
- 2021-2022 Wichita Business Journal’s Best Places to Work, #1 in extra-large category
- 2021 Dallas Business Journal’s Best Places to Work
- 2021 Alaska Journal of Commerce’s Best Workplaces in Alaska
This Job Description is not a complete statement of all duties and responsibilities comprising this position.
The IMA Financial Group, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, The IMA Financial Group, Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.
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