Senior Growth Marketing Manager- LPO & Conversion Optimization

Senior Growth Marketing Manager, LPO & Conversion Optimization

Location: Remote (Bay Area Preferred)

Reports to: Head of Engagement & Lifecycle

About Midi Health

Midi Health is transforming healthcare for women in midlife. We are building a modern, virtual care platform delivering expert, insurance-covered care for perimenopause, menopause, sexual health, weight management, and other midlife health needs.

As one of the fastest-growing healthcare companies in the country, we're scaling rapidly and investing heavily in the digital experiences that help women discover, trust, and access care.

The Opportunity

We are looking for a Senior Growth Marketing Manager, LPO & Conversion Optimization to own Landing Page Optimization (LPO) across Midi's marketing ecosystem while partnering closely with Product to improve conversion across the broader patient journey.

Today, the majority of Midi's paid acquisition traffic lands on dedicated campaign and symptom-based landing pages. These experiences represent one of the largest opportunities to improve patient acquisition and conversion across the business.

This role will own the strategy, execution, testing, and ongoing optimization of those experiences. You will develop hypotheses, build pages, launch experiments, analyze results, and continuously improve performance across our highest-traffic acquisition channels.

You will work closely with Product, Growth, Paid Media, Analytics, Brand, Clinical, and Compliance teams to create landing page experiences that are personalized, trusted, and highly effective.

While Product owns the technical roadmap, engineering prioritization, and deeper-funnel experiences on joinmidi.com, you will serve as the primary marketing owner of Landing Page Optimization (LPO) and a key strategic partner on broader conversion initiatives.

This is a highly hands-on individual contributor role. Success requires equal comfort developing strategy and personally building, launching, testing, and optimizing digital experiences.

What You'll Do

Own Landing Page Optimization

• Own the strategy, roadmap, execution, and performance of Landing Page Optimization (LPO) across paid acquisition, campaign, and lifecycle marketing experiences.
• Develop and prioritize testing hypotheses based on user behavior, conversion data, audience insights, and campaign performance.
• Improve conversion rates through experimentation across messaging, content hierarchy, page structure, calls-to-action, and user experience.
• Create targeted landing page experiences that align with specific audience needs, symptoms, and acquisition campaigns.
• Establish a repeatable experimentation program that drives measurable improvements in first visit bookings.

Build & Launch Experiences

• Act as the primary builder and publisher of marketing landing pages using Prismic and existing component libraries.
• Launch, QA, and maintain landing pages across multiple campaigns and audience segments.
• Configure and manage experiments in Statsig and other testing platforms.
• Move quickly and independently without requiring extensive engineering support.
• Own the end-to-end process from hypothesis creation through implementation, analysis, and recommendation.

Partner with Paid Media & Growth

• Work closely with Paid Media teams to map ad creative and audience intent to relevant landing page experiences.
• Develop scalable frameworks that support increasingly segmented and AI-driven advertising campaigns.
• Help determine how acquisition messaging should evolve as Midi scales personalization and audience targeting.
• Partner with Growth and Analytics teams to identify high-impact opportunities across the acquisition funnel.

Partner on Conversion Strategy

• Serve as the primary marketing stakeholder supporting optimization efforts across joinmidi.com.
• Bring audience insights, experimentation learnings, and conversion data to inform core site decisions.
• Ensure continuity between acquisition landing pages and the broader Midi patient experience.
• Collaborate with Product and Engineering when marketing tests require new tracking capabilities, integrations, or technical functionality.
• Act as a strategic thought partner to Growth PMs on messaging, content, and conversion opportunities.

Support the Evolution of Midi's Digital Experience

• Help implement Midi's Mosaic initiative, including new brand standards, symptom-based content experiences, and updated landing page architecture.
• Partner with Brand and Content teams to bring Midi's evolving voice and positioning to life across acquisition experiences.
• Redesign and rebuild landing pages to align with the future state of Midi's digital ecosystem.

Ensure Trust, Compliance & Healthcare Accuracy

• Partner closely with Clinical, Legal, Medical, and Compliance teams to ensure all digital content adheres to healthcare regulations and clinical standards.
• Translate complex insurance, eligibility, coverage, and care delivery concepts into clear and compelling patient-facing content.
• Balance conversion optimization with trust, transparency, and medical credibility across all patient-facing experiences.

Use Data to Drive Decisions

• Analyze experiment results, user behavior, and conversion metrics to identify growth opportunities.
• Partner with Analytics teams to establish meaningful measurement frameworks and reporting.
• Translate data into actionable recommendations that improve patient acquisition and first visit bookings.
• Develop a deep understanding of patient behavior and conversion drivers across the acquisition funnel.

What We're Looking For

Experience

• 5–8+ years of experience in Growth Marketing, Landing Page Optimization (LPO), Conversion Rate Optimization (CRO), Digital Marketing, Product Marketing, or a related field.
• Proven experience owning landing page strategy, experimentation programs, and conversion optimization initiatives.
• Direct experience owning landing page optimization for paid acquisition programs, with demonstrated impact on conversion performance.
• Hands-on experience building and publishing digital experiences within a CMS environment.
• Experience operating in high-volume digital acquisition environments where conversion metrics directly impact business performance.

Preferred Experience

• Experience in healthcare, digital health, health-tech, health insurance, or another highly regulated industry.
• Experience supporting both services-based and product-based customer journeys.
• Experience in subscription, marketplace, ecommerce, travel, consumer technology, or digital services businesses.
• Experience working in organizations that bridge direct-to-consumer acquisition with a digital product or service experience.
• Experience supporting high-volume paid media programs and translating audience insights into targeted landing page experiences.

Skills & Competencies

Conversion & Customer Psychology

• Deep understanding of customer behavior, messaging strategy, copy hierarchy, and conversion principles.
• Strong instincts for identifying friction points and improving user journeys.

Experimentation & Analytics

• Experience designing and analyzing A/B and multivariate tests.
• Strong analytical mindset with the ability to connect data to business outcomes.
• Comfortable interpreting test results and translating insights into clear recommendations and next steps.

Technical Marketing Fluency

• Experience working within CMS platforms such as Prismic, Contentful, Webflow, or similar tools.
• Experience with experimentation platforms such as Statsig, Optimizely, VWO, Mixpanel, or similar technologies.

Cross-Functional Leadership

• Proven ability to influence and collaborate across Product, Engineering, Analytics, Brand, Clinical, Legal, and Compliance teams.
• Comfortable navigating complex, matrixed environments with multiple stakeholders.

Builder Mentality

• Comfortable rolling up your sleeves and executing.
• Equally energized by developing strategy and implementing it yourself.
• Thrives in fast-paced environments where speed, ownership, and iteration matter.
• Willing and able to personally build pages, launch experiments, QA experiences, and drive projects from concept through execution.

Operational Excellence

• Highly organized, detail-oriented, and self-directed.
• Strong project management skills with the ability to manage multiple priorities simultaneously.
• Passion for building scalable processes, testing frameworks, and operating rhythms.

Success in This Role

In your first 6–12 months, you will:

• Successfully launch and scale Midi's Mosaic landing page ecosystem.
• Establish a repeatable experimentation program across key acquisition experiences.
• Improve conversion performance across Midi's highest-traffic landing pages.
• Build scalable frameworks that support increasingly personalized acquisition journeys.
• Become the go-to expert for landing page optimization and marketing conversion strategy at Midi.

Why Join Midi?

At Midi, you'll have the opportunity to help transform healthcare for millions of women while owning one of the highest-impact growth opportunities in the business. You'll work alongside a mission-driven team, shape how women discover and access care, and play a critical role in defining the future of Midi's digital patient experience.

If you're excited about building meaningful partnerships, driving commercial impact, and helping shape the future of women's healthcare, we'd love to hear from you.

The interview process will include: 📚

1. Meet with our Talent Partner (30- 45 min)
2. Meet with Hiring Manager (30 mins)
3. Cross functional Interviews- (1.5 hrs)
4. Working session- (1hr- 1.5hr)

The budgeted salary for this role is 150,000 annually. Final compensation will depend on experience, skills, and qualifications. This role is also eligible for additional compensation, including equity and benefits.