Senior Copywriter

OgilvyCape Town, Western Cape, South Africa · Posted 11 months ago

Full-time

Description

About Ogilvy

Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy more than 75 years ago. It builds on that rich legacy through Borderless Creativity—innovating at the intersection of intelligence, imagination and influence, with experts across advertising, sports & entertainment, PR & social, consulting, and health collaborating seamlessly across more than 120 offices spanning 90 countries. Ogilvy was named Network of the Year at the 2026 Cannes Lions International Festival of Creativity and ranks as the #1 global agency network for creative excellence and effectiveness by WARC for the fourth consecutive year, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

We are looking for a Senior Copywriter

As a Senior Copywriter, you will play a key role in developing and executing creative concepts and copy for multiple brands. You will collaborate closely with cross-functional teams, including art directors, strategists, and account managers, to create compelling and engaging copy that aligns with the brand's tone and style. Your expertise in conceptualization and extensive experience in social first, will ensure the successful delivery of captivating campaigns that resonate with the target audience.

Responsibilities

Collaborate within a creative team to develop innovative and impactful concepts.
Craft compelling and engaging copy for various platforms, including social media, websites, blogs, email marketing, digital advertising, radio and OOH.
Ensure all copy aligns with the brand's voice and tone, while effectively communicating key messages and brand values.
Collaborate closely with art directors and designers to ensure seamless integration of copy and visuals in the final campaign deliverables.
Conduct thorough research on industry trends, consumer insights, and competitor analysis to inform and enhance your creative approach.
Provide guidance and mentorship to junior copywriters, fostering a collaborative and creative work environment.
Create presentations to present and articulate your ideas effectively to internal stakeholders and clients, incorporating feedback and making revisions as needed.
Stay up-to-date with emerging trends, social media platforms, and industry best practices to continually improve your craft and contribute to the agency's growth.

Qualifications and Experience

Bachelor's degree in advertising, marketing, communications, or a related field.
Proven experience as a Copywriter, with a focus on conceptualization
Strong portfolio showcasing your expertise in idea conceptualization and your ability to create compelling and impactful copy across various platforms.
Exceptional writing skills with a creative flair, able to craft persuasive and emotionally resonant copy.
Ability to think conceptually and generate innovative ideas that push the boundaries of campaigns.
Proficiency in English with excellent grammar, spelling, and punctuation.
Familiarity with SEO best practices and the ability to optimize copy for search engines.
Strong attention to detail and the ability to deliver high-quality work within tight deadlines.
Excellent communication and presentation skills, with the ability to effectively present and explain your ideas to both technical and non-technical stakeholders.
Experience writing for the broader South African Market
Proven track record of working within a creative team

Experience mentoring and providing guidance to junior copywriters is a plus.
Experience working in other markets in Africa is a plus.
Languages other than English related to SA also a plus.
Experience in Alcohol space is preferred.

Note: The job spec refers to a senior copywriter role with conceptual experience for a global alcohol brand, within C2 in Social Lab, part of Ogilvy South Africa.

About you

Excellent interpersonal and communications skills
Highly organized in thought and action
Strong time management and organizational abilities
Demonstrated ability to manage large projects with multiple priorities
Able to work well within a team

Offer

Full-time job within a growing and trendsetting agency
Global client portfolio
Attractive package and benefits
Continuous trainings. Career conversation and growing opportunities
Flexible homeworking policy

At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.

We believe in building powerful teams with purpose - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.

Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.

Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at accommodations@ogilvy.com. Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response.

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