Description
ABOUT OLIPOP
At OLIPOP, we’re on a mission to positively impact consumer health at scale. And we’re doing it through something simple: soda. But not just any soda, a new kind of soda: one that’s delicious, refreshing, and actually good for you.
This mission is deeply personal for our CEO, Co-Founder, and Formulator, Ben Goodwin. Like many of us, Ben grew up consuming the Standard American Diet: lots of soda and processed foods that prioritized convenience over nutrition. But at 14, he took his health into his own hands. After making significant changes to his nutrition and exercise, he lost 50 pounds and saw a transformation in his energy, mood, and emotional clarity.
Those changes sparked a deep curiosity about the connection between nutrition and health. Ben became a relentless student of the gut microbiome and the ways it supports overall wellness. The more he discovered, the more passionate he became about finding credible, science-backed ways to make consumer health accessible to everyone.
The mission was clear. The vehicle? Less so. After exploring the possibilities, Ben landed on an unexpected yet familiar choice: soda. It was something he loved as a kid, and he knew millions shared that same nostalgia. But this wouldn’t be just any soda. With most Americans falling short on daily fiber, Ben set out to create a version with more fiber and less sugar, one that was perfectly balanced. The result? A deliciously refreshing soda with 6 to 9 grams of fiber and 2 to 5 grams of sugar, delivering science-backed benefits without sacrificing the classic taste people crave.
In 2018, the first OLIPOP cans hit the shelves, bringing Ben’s vision to life with a functional soda that anyone could enjoy. And by reimagining soda, we’re also reshaping culture. That means creating products that support health for all and building a business grounded in humanistic values: empathy, integrity, and a belief in better for everyone. From the ingredients we source to the culture we foster, we’re committed to proving that business (and beverage!) can be a force for good, and that soda has the power to bring people together.
So join us, and let’s write a new American soda story together. One we can all feel good about. One OLIPOP at a time.
ABOUT THE ROLE
OLIPOP is seeking a strategic, commercially minded, and highly operational Vice President of FP&A to lead enterprise financial planning, performance management, and strategic decision support through the company’s next stage of scale.
As Vice President, FP&A, you will serve as a senior finance leader and trusted partner to the CFO, executive leadership team, and cross-functional business leaders. You will own the company’s long-range planning process, enterprise financial model, forecasting operating rhythm, board and executive reporting, and strategic financial analysis that informs critical investment, growth, and profitability decisions.
This role requires a leader who can translate company strategy into financial priorities, build scalable FP&A capabilities, influence senior stakeholders through data-backed recommendations, and create the systems, routines, and team structure needed to support a high-growth CPG business.
You will be expected to balance strategic vision with operational discipline, bringing strong judgment, executive presence, and a clear point of view to ambiguous and high-impact business decisions.
RESPONSIBILITIES
Enterprise Financial Strategy & Long-Range Planning
- Lead OLIPOP’s long-range planning process, partnering with executive and functional leaders to translate company strategy into multi-year financial plans, resource allocation priorities, and measurable business outcomes.
- Own and evolve OLIPOP’s enterprise financial model, ensuring it serves as a dynamic decision-making tool for growth planning, profitability, capital allocation, and scenario analysis.
- Partner with senior leadership to evaluate strategic tradeoffs across revenue growth, margin expansion, operating expense investment, working capital, and organizational scale.
- Develop financial frameworks that help the business anticipate future risks, opportunities, and investment needs as OLIPOP continues to grow.
Financial Planning, Forecasting & Performance Management
- Own the company-wide forecasting and planning operating rhythm across gross revenue, net revenue, trade, COGS, gross margin, operating expenses, EBITDA, cash flow, balance sheet, and key business drivers.
- Lead the annual budget, reforecasting, and monthly performance management processes, ensuring cross-functional leaders have clear visibility into financial expectations, tradeoffs, and accountability.
- Establish clear financial governance, timelines, tools, and reporting standards that improve forecast accuracy, business ownership, and decision quality.
- Compare monthly operating results against budget and forecast, identify key variances, and partner with business owners to understand drivers, risks, and corrective actions.
Executive, Board & Investor Readiness
- Lead preparation of board, executive, and corporate reporting materials, ensuring financial narratives are clear, accurate, actionable, and tied to enterprise priorities.
- Translate complex financial and operational insights into executive-ready recommendations that support high-quality decisions.
- Support equity raise, debt, or capital markets initiatives as needed, including materials preparation, diligence support, quality of earnings support, cost of capital analysis, scenario modeling, and investor-facing financial narratives.
- Serve as a senior finance partner in high-stakes discussions, bringing strong judgment, business context, and a clear articulation of financial implications.
Strategic Finance & Decision Support
- Lead financial modeling and analysis for strategic decisions, including growth investments, new products, channel expansion, pricing strategy, margin optimization, tradeoffs, and process improvements.
- Evaluate profitability by product, channel, customer, SKU, region, and other relevant dimensions to guide investment decisions and commercial strategy.
- Partner with Sales, Revenue Growth Management, Marketing, Operations, Supply Chain, and Accounting to evaluate business performance and identify opportunities to improve profitable growth.
- Develop and improve pricing, margin, and investment models for existing products, new products, channels, and customer opportunities.
- Partner with revenue and commercial teams on deal pricing, trade investment reviews, commission structures, and customer-level financial decision support.
Finance Operating Model, Systems & Scale
- Design and implement scalable FP&A processes, tools, reporting infrastructure, and operating rhythms that improve business visibility, speed, accuracy, and decision-making.
- Identify opportunities to strengthen financial systems, planning tools, data quality, and reporting automation to support company growth.
- Build repeatable workflows that enable disciplined business reviews, faster insight generation, and stronger accountability across functions.
- Lead ad hoc strategic analyses and special projects that support enterprise priorities and evolving business needs.
Team Leadership & Capability Building
- Build, structure, and develop a high-performing FP&A team aligned to OLIPOP’s strategy, business complexity, and future scale.
- Establish clear roles, expectations, development plans, and operating cadences that strengthen team effectiveness and business partnership.
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