Description
At OneSpan, we specialize in digital identity and anti-fraud solutions that create exceptional and secure experiences.
At OneSpan, we empower critical infrastructure organizations to thrive by enabling secure, compliant, and frictionless digital interactions. Trusted by 60% of the world’s top 100 banks, we help global enterprises enrich customer experiences, mitigate emerging threats, and prepare for the digital future. As a senior leader on our marketing team, your work will shape how millions of people securely interact with the world around them. What you do here truly matters.
As our Global Director of Product Marketing, you will lead the strategy, team, and cross‑functional execution that brings OneSpan’s cybersecurity solutions—particularly multi-factor authentication and mobile app protection—to market. You will guide a team of product marketers, influence senior stakeholders, and serve as a key voice in defining market direction, competitive strategy, and customer value.
Key Responsibilities:
Strategic Leadership & Team Development
- Lead, mentor, and grow a high‑performing product marketing team, fostering a culture of excellence, accountability, and innovation.
- Define the long‑term product marketing vision aligned to company strategy, market trends, and customer needs.
- Partner with executive leadership to influence product strategy, portfolio direction, and investment decisions.
- Establish scalable processes, templates, and governance for consistency and speed.
Go‑to‑Market & Product Launch
- Own the launch strategy and execution for new products , major releases, and market expansions.
- Drive cross‑functional alignment across product, sales, demand generation, corporate communications, and partner teams.
- Assess and size market opportunities to guide prioritization and growth strategies.
Market & Buyer Intelligence
- Establish a deep understanding of buyers, competitors, and market dynamics to inform product and business decisions.
- Oversee development of use‑case frameworks that guide product innovation and integration strategies.
- Build a competitive program: battle cards, “why we win/lose,” field intel loops, pricing/packaging comparisons.
Positioning, Messaging & Value Narrative
- Own the creation of differentiated positioning that clearly articulates the business and technical value of our cybersecurity solutions.
- Ensure message consistency across all channels, regions, and customer touch points.
Content Strategy & Sales Enablement
- Oversee development of high‑impact content including solution narratives, website content, videos, datasheets, and thought‑leadership assets.
- Create and maintain enablement assets: pitch decks, talk tracks, discovery guides, demo narratives, objection handling, ROI/value tools, case studies, and competitive insights to win.
- Partner with Sales Leadership and Enablement on training, certification, and play adoption.
- Partner with revenue leadership to improve pipeline quality, deal velocity, and win rates.
Executive‑Level Evangelism
- Serve as a senior spokesperson for OneSpan’s cybersecurity portfolio across customers, analysts, partners, and media.
- Champion our vision internally to drive alignment, excitement, and clarity across the organization.
Minimum Requirements
- 10+ years of B2B product marketing or product management experience, with at least 5+ years leading global teams.
- Deep expertise in multi-factor authentication, mobile security, or fraud prevention.
- Experience in financial services (banking, insurance, fintech) strongly preferred.
- Exceptional storytelling and communication skills, with the ability to simplify complex cybersecurity concepts.
- Proven success leading GTM strategy for technical products in high‑growth or enterprise environments.
- Strong executive presence and comfort presenting to C‑suite, analysts, and large audiences.
- Demonstrated ability to manage multiple initiatives in a fast‑paced environment.
- Bachelor’s degree in business, technology, or related field.
Preferred Requirements
- Product marketing or product management certifications (Pragmatic Institute, PMA, Product Focus, 280 Group).
- Experience scaling teams or building new functions within a cybersecurity or enterprise SaaS organization.
Salary: $215,000 - $265,000 (depending on experience and qualifications) plus bonus.
#LI-HW1
#LI-Remote
Similar jobs
Est. 230,000 USD
At OneSpan, we specialize in digital identity and anti-fraud solutions that create exceptional and secure experiences.About OneSpan OneSpan empowers critical infrastructure organizations to thrive by enabling secure, com…
Est. 272,500 USD
At OneSpan, we specialize in digital identity and anti-fraud solutions that create exceptional and secure experiences.OneSpan helps the world's leading banks, enterprises, and governments secure digital identities, trans…
Est. 200,000 USD
At OneSpan, we specialize in digital identity and anti-fraud solutions that create exceptional and secure experiences.OneSpan helps the world's leading banks, enterprises, and governments secure digital identities, trans…
Est. 177,500 USD
At OneSpan, we specialize in digital identity and anti-fraud solutions that create exceptional and secure experiences.OneSpan helps the world's leading banks, enterprises, and governments secure digital identities, trans…
Est. 195,000 USD
At OneSpan, we specialize in digital identity and anti-fraud solutions that create exceptional and secure experiences.OneSpan helps organizations protect and accelerate the moments that matter most in a digital business…
Est. 80,000 GBP
At OneSpan, we specialize in digital identity and anti-fraud solutions that create exceptional and secure experiences.At OneSpan, we are looking for a Solutions Engineer to join our team in the UK. As a Solutions Enginee…
Est. 225,000 USD
At OneSpan, we specialize in digital identity and anti-fraud solutions that create exceptional and secure experiences.OneSpan is looking for Director and Senior Legal Counsel, Contracts. In this role, you will manage a s…
Est. 60,000 EUR
At OneSpan, we specialize in digital identity and anti-fraud solutions that create exceptional and secure experiences.OneSpan is currently looking for a Technical Consultant to join its Professional Services team in Brus…
At OneSpan, we specialize in digital identity and anti-fraud solutions that create exceptional and secure experiences.We are a global leader in providing high-assurance identity verification, transaction signing, authent…
Est. 270,000 USD
Welcome to the future of cloud networking and security! Cato Networks is the first company to converge enterprise networking and security into one centralized and global service that is delivered by cloud. It is led by n…
At OneSpan, we specialize in digital identity and anti-fraud solutions that create exceptional and secure experiences.We are a global leader in providing high-assurance identity verification, transaction signing, authent…
Est. 257,625 USD
Our Purpose At SentinelOne, we are driven by a clear purpose: to give the advantage to those who secure our future. As AI reshapes how organizations build, operate, and innovate, the responsibility to protect them become…
At OneSpan, we specialize in digital identity and anti-fraud solutions that create exceptional and secure experiences.For our sales team in Tokyo we are looking for a Senior Account Executive who will focus on net new lo…
Est. 120,000 USD
About Keyfactor Our mission is to securely connect the world: humans, machines, and AI. Keyfactor is the leader in trust infrastructure for AI and machines, helping the world's largest enterprises and government agencies…
At OneSpan, we specialize in digital identity and anti-fraud solutions that create exceptional and secure experiences.OneSpan is looking for a Customer Support to join our team in Tokyo. Responsibilities • Provide first…
At OneSpan, we specialize in digital identity and anti-fraud solutions that create exceptional and secure experiences.We are a global leader in providing high-assurance identity verification, transaction signing, authent…
At OneSpan, we specialize in digital identity and anti-fraud solutions that create exceptional and secure experiences.We are a global leader in providing high-assurance identity verification, transaction signing, authent…
Our Purpose At SentinelOne, we are driven by a clear purpose: to give the advantage to those who secure our future. As AI reshapes how organizations build, operate, and innovate, the responsibility to protect them become…
Est. 173,333 USD
Product Marketing Manager Hybrid - NYC or SFO About the Job At Nscale, our Marketing team plays a critical role in driving the adoption and engagement of our sovereign AI cloud platform. We take a data-centric approach t…
Est. 267,375 USD
Our Purpose At SentinelOne, we are driven by a clear purpose: to give the advantage to those who secure our future. As AI reshapes how organizations build, operate, and innovate, the responsibility to protect them become…
Est. 65,000 EUR
Company Mission Payhawk is a leading global spend management solution for scaling businesses. Headquartered in London and combining company cards, reimbursable expenses and accounts payable into a single product; its fut…
Est. 208,250 USD
About Zscaler Zscaler accelerates digital transformation to ensure our customers can be more agile, efficient, resilient, and secure. As an AI-forward enterprise, we are constantly pushing the envelope, leveraging the wo…
Est. 200,000 USD
Welcome to the future of cloud networking and security! Cato Networks is the first company to converge enterprise networking and security into one centralized and global service that is delivered by cloud. It is led by n…
Est. 80,000 EUR
Company Mission Payhawk is a leading global spend management solution for scaling businesses. Headquartered in London and combining company cards, reimbursable expenses and accounts payable into a single product; its fut…
Est. 80,000 EUR
Company Mission Payhawk is a leading global spend management solution for scaling businesses. Headquartered in London and combining company cards, reimbursable expenses and accounts payable into a single product; its fut…
Est. 226,200 USD
Our Purpose At SentinelOne, we are driven by a clear purpose: to give the advantage to those who secure our future. As AI reshapes how organizations build, operate, and innovate, the responsibility to protect them become…
Est. 231,875 USD
Our Purpose At SentinelOne, we are driven by a clear purpose: to give the advantage to those who secure our future. As AI reshapes how organizations build, operate, and innovate, the responsibility to protect them become…
Est. 80,000 EUR
Company Mission Payhawk is a leading global spend management solution for scaling businesses. Headquartered in London and combining company cards, reimbursable expenses and accounts payable into a single product; its fut…
Est. 65,000 GBP
Company Mission Payhawk is a leading global spend management solution for scaling businesses. Headquartered in London and combining company cards, reimbursable expenses and accounts payable into a single product; its fut…
Est. 245,500 USD
Our Purpose At SentinelOne, we are driven by a clear purpose: to give the advantage to those who secure our future. As AI reshapes how organizations build, operate, and innovate, the responsibility to protect them become…