E-Commerce Merchandiser II - Supplements & Apparel

About REP:

REP designs world-class, innovative gym equipment that is sold around the world, and we are now expanding into apparel, supplements, athletes, and events. REP was established in 2012 by two brothers who shared a deep passion for fitness. From our humble beginnings of selling bumper plates out of a small garage, REP has experienced remarkable growth, now occupying over 300,000+ square feet of office and distribution space in the USA and internationally. With a dedicated team of over 200+ fitness enthusiasts, our vision is to be the #1 Strength Brand in the World. Our commitment to innovation, customer service, and value sets us apart.

We believe in building a culture centered around fitness, so we specialize in outfitting home gyms, commercial gyms, and strength and conditioning facilities. Our dedication to excellence has been recognized multiple times when we were featured in the Inc. 5000 fastest growing private companies in 2018 and 2021 and then voted the best home strength product launch in 2022 by Garage Gym Experiment. Our team works out together, and we regularly invite fitness superstars to join us. We organize fun challenges to test our limits - and the limits of our equipment.

At REP, we continue to grow and bring new opportunities for those who want to be a part of a winning team. We firmly believe that being surrounded by like-minded individuals fuels creative energy and fosters a fun and collaborative work environment. This role is based in our state-of-the-art headquarters with a bright, spacious, shared workspace; scenic views of the Rocky Mountains; and a kitchen always stocked with healthy snacks, protein powder, and coffee.  We offer a hybrid work environment with a minimum of three days in the office, but there’s flexibility about which days and hours.

Our Core Values:

• Think Like a Customer - We empathize with our customers; understand the 'why' behind every decision we make
• Progress not Perfection - We don't let perfect get in the way of good; we are better today than we were yesterday
• Positive Attitude - Be a glass half-full kind of person and remember to have fun
• Teamwork without Ego - We put the team above ourselves; we only win together
• Take Initiative - We drive momentum; if there is an opportunity to make us better, we want to hear it

About This Role:

As the E-Commerce Merchandiser II – Supplements & Apparel you will own the strategy, execution, and performance of REP’s nutrition and apparel online product experiences—Purist® Nutrition (at puristnutrition.com and across REP’s supplement category pages) and REP Apparel (across the apparel category on repfitness.com). You will lead new product introductions (NPI), flavor, color, and SKU expansions, seasonal apparel drops, and complex multi-brand projects—driving timelines, coordinating cross-functional partners, and ensuring every touch point meets brand, regulatory, and performance expectations across both categories.

This role operates at a higher level of ownership, defining merchandising strategy, landing page strategy, and optimization roadmaps that grow nutrition and apparel revenue, repeat purchase rate, sell-through, and brand affinity across DTC and partner channels for both Purist® and REP Apparel. It is also responsible for driving customer adoption of Purist® Subscribe & Save through on-site experience, merchandising, and content, while partnering with the retention team to optimize and own the subscription tool.

Essential Functions: include the following. Other duties may be assigned.

Advanced Content Creation: Elevate the quality and impact of nutrition and apparel product content across puristnutrition.com, the Purist® and REP Apparel categories on repfitness.com, and partner sites—product pages, education and lifestyle content, supplement facts panels, fit guides and size charts, and ingredient and product stories—ensuring alignment with each subbrand’s voice, NSF Certified for Sport® claims for Purist®, and guidelines for dietary supplements, and apparel content standards (sizing, materials, care). 

Strategic Collaboration: Strengthen collaboration with cross-functional partners across both—Purist® and Apparel brand and creative teams, product development, supply chain, customer support, and the broader REP marketing team—to drive content, launch, and merchandising strategies that scale each brand. 

Subject Matter Expertise: Deepen expertise across both portfolios—the Purist® supplement line (protein, hydration, creatine, pre-workout, protein bars) and the REP Apparel assortment (training, lifestyle, and seasonal collections)—as well as the broader sports nutrition, supplement, and performance apparel categories. Serve as the go-to resource for ingredient and material knowledge, competitive insights, flavor/format and fit/fabric trends, and recommendations that drive product performance and customer satisfaction. 

Advanced Data Analysis and Reporting: Utilize advanced analytics tools to analyze and interpret e-commerce data—conversion, AOV, Subscribe & Save adoption and repeat purchase rate for Purist®, sell-through, size curve, and return rate for Apparel, plus LTV and SKU performance overall—and extract actionable insights to inform decision-making and optimize product performance. 

Strategic Planning and Execution: Contribute to strategic planning for product launches—Purist® flavor and SKU introductions, Apparel seasonal drops and color/size expansions—seasonal merchandising, Subscribe & Save adoption growth, and integrated marketing campaigns—ensuring alignment with each brand’s business goals and the broader REP organization. 

Project Leadership and Website Development: Lead projects related to puristnutrition.com development and presence on repfitness.com—serving as the Shopify, merchandising, and Subscribe & Save site-experience expert, overseeing implementation of new features, integrations, and storefront enhancements, and ensuring seamless launch execution. Partner with the team that owns the subscription platform (Recharge) to translate platform capabilities into customer-facing experiences that grow subscriber adoption. 

What You Will Bring:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Ability to read, analyze, interpret, and effectively present information and answer questions on e-commerce findings. 
• Ability to define problems, collect data, establish facts, and draw valid conclusions.
• Proficiency in adding, subtracting, multiplying, and dividing in all units of measure using whole numbers, common fractions, and decimals. Capable of computing rates, ratios, and percentages, and of creating and interpreting bar graphs. Skilled in calculating figures and amounts such as discounts and percentages. 
• Proficiency in Shopify, apps, Excel, PowerPoint, Word, and Monday.  

Core Competencies:

Action Oriented – Taking on new opportunities and tough challenges with a sense of urgency, high energy and enthusiasm.

Resourcefulness – Securing and deploying resources effectively and efficiently.

Collaborates - Building partnerships and working collaboratively with others to meet shared objectives

Self-Development - Actively seeking new ways to grow and be challenged using both formal and informal development channels.

Cross-functional – Ability to collaborate effectively with cross-functional teams across both subbrands, including the Purist® and Apparel brand teams, product development and formulation/design, regulatory/compliance, supply chain, customer service, and others.

Think like a customer – Ability to analyze and interpret customer behavior and help create a customer-centric online shopping experience.

Analytical – Ability to review and interpret data and provide actionable recommendations for improving product performance and enhancing the overall e-commerce experience

Education and/or Experience:

• Proven track record of analyzing and interpreting data to provide actionable insights for improving product performance  
• Proficiency in using analytics tools such as Google Analytics, Adobe Analytics, or similar platforms with a focus on B2C e-commerce metrics. 
• Hands-on experience with Shopify (Plus a plus) and other B2C e-commerce platforms, with familiarity using subscription apps (Recharge, Skio, or similar) to drive on-site subscriber adoption—ideally supporting a CPG, nutrition/supplement, apparel, or other consumer brand 
• Strong quantitative and qualitative analysis skills with the ability to extract meaningful trends and patterns from large datasets in the context of B2C e-commerce.