Description
Pikmin Bloom, a geo-location based mobile game developed by Scopely Explore (formerly known as Niantic), launched globally in October 2021 and continues to grow its passionate community around the world. Scopely Explore is looking for a Senior Product Marketing Manager to lead regional marketing strategy and execution across APAC markets including Taiwan, Hong Kong, Korea, and Southeast Asia.
The ideal candidate is highly collaborative, culturally aware, data-driven, and passionate about creating locally relevant campaigns and experiences that resonate with players across different markets. This role will work closely with our IP partner, local teams, agencies, and cross-functional stakeholders to deliver impactful marketing initiatives including ATL campaigns, partnerships, digital promotions, and offline/community events.
This role is expected to leverage AI tools and workflows to improve market insight generation, campaign planning, performance analysis, and recurring marketing operations across APAC.
What you'll do:
- Lead product marketing strategy and execution for Pikmin Bloom across APAC markets, including Taiwan, Hong Kong, Korea, and Southeast Asia.
- Develop and execute localized marketing campaigns and regional initiatives aligned with market needs and player behaviors.
- Work closely with local marketing teams, external agencies, and regional partners to deliver impactful ATL campaigns, partnerships, offline/community events, and digital promotions.
- Identify opportunities to grow the business across user acquisition, engagement, retention, and revenue, using a data-driven approach.
- Use AI tools to synthesize market signals, player feedback, campaign performance, and regional trends into actionable insights.
- Champion campaign launches in collaboration with Product, Game Design, Comms, Creative, and PR teams.
- Track and analyze marketing and product performance metrics including awareness, acquisition, DAU/WAU, and ROI.
- Manage regional marketing budgets and evaluate campaign effectiveness to inform future strategies and investments.
- Support the development of scalable regional marketing frameworks and best practices across APAC.
- Travel domestically and internationally as needed to support campaigns, partnerships, and live events.
- Collaborate effectively within a highly cross-functional and international environment with teams across multiple time zones.
- Required in-office 3 days on Tuesday, Wednesday, and Thursday.
What you'll need:
- BA/BS degree or equivalent practical experience.
- 7+ years experience in product marketing, gaming, entertainment, consumer technology, or related industries.
- Strong understanding of APAC market dynamics and consumer behavior.
- Experience developing and executing integrated marketing campaigns including ATL, partnerships, digital marketing, and offline activations.
- Experience managing agencies, vendors, and external partners.
- Strong analytical, organizational, and project management skills.
- Hands-on experience using AI tools to improve marketing workflows, analysis, planning, or communication.
- Excellent verbal and written communication skills in both Japanese and English.
- Experience working on highly cross-functional teams with the ability to manage multiple priorities and stakeholders.
- Passion for games, live-service products, and player communities.
- Ability to work in a fast-paced hybrid environment and handle stress appropriately and/or ability to solve practical problems and adapt to dynamic situations with little advance notice.
Plus if you have...
- Passion for Scopely Explore products (Pokémon GO, Pikmin Bloom, Monster Hunter Now).
- Experience working within strict brand and legal guidelines.
- Experience with project management tools such as Asana.
- Experience building repeatable AI-assisted templates, trackers, reporting workflows, or lightweight internal tools.
- Proficiency in Google Workspace is a plus.
- Proficiency in Chinese
About Scopely
Scopely is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences, including two of the most successful mobile games of all-time “MONOPOLY GO!” and “Pokémon GO,” along with “Stumble Guys,” “Star Trek™ Fleet Command,” “MARVEL Strike Force,” “WWE Champions,” the Scrabble® franchise, “Yahtzee® With Buddies,” and many others. Across mobile, web, PC, and console, Scopely creates, develops, publishes, and live-operates one of the most diversified and award-winning portfolios in the games industry — bringing hundreds of millions of players together through a shared love of play.
Founded in 2011, Scopely is powered by its exceptional team — including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami. Together, these strengths have fueled Scopely’s position as the #1 mobile games company in the U.S. and #2 globally, generating more than $10 billion in lifetime revenue. Whether building global sensations like “MONOPOLY GO!” from the ground up, or expanding through strategic acquisitions, including the FoxNext, GSN, and Scopely Explore games businesses — Scopely consistently delivers experiences players love today and return to for years to come.
Recognized multiple times as one of the "100 Most Influential Companies in the World" by TIME magazine and one of Fast Company's "World's Most Innovative Companies" and “Best Workplaces for Innovators,” Scopely believes that video games can be a force for good — creating meaningful connections, vibrant communities, and making life better through play.
Scopely has global operations and partners across four continents in more than a dozen countries worldwide. For more information, visit: https://www.scopely.com/.
Notice to Candidates: Scopely will never request payment or financial information during the application or hiring process. Please apply only through our official website and verify that all Talent Partner communications come from an email address ending in @scopely.com.
Should you have any questions or encounter any fraudulent requests/emails/websites, please immediately contact recruiting@scopely.com. Our job applicant privacy policies are available here: California Privacy Notice and EEA/UK Privacy Notice.
Employment at Scopely is based solely on a person's merit and qualifications. Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law.
Similar jobs
Scopely Explore (formerly known as Niantic) is looking for a Live Events Marketing Manager to lead all aspects of the physical/experiential event production for location specific events for Pikmin Bloom. Live events are…
Est. 199,750 USD
Pikmin Bloom, a geo-location based mobile game developed by Scopely Explore (formerly known as Niantic), launched globally in October 2021, and has been steadily growing its user base - it now has millions of users world…
Scopely Explore (formerly known as Niantic), creator of hit games including Pokémon GO, Pikmin Bloom, and Monster Hunter Now is seeking a Client Engineer to help shape the future of our games by building high-quality, sc…
We are looking for an APAC Marketing Operations Manager to join our Pokémon GO team in Bangalore on a hybrid basis! Scopely Explore (formerly known as Niantic), builds innovative, real-world gaming experiences that inspi…
Scopely Explore is seeking a highly motivated AI Data Specialist/ Engineer to join our Tokyo Studio, supporting Monster Hunter Now and Pikmin Bloom. This role will sit at the intersection of data engineering, AI tooling,…
Scopely Explore (formerly known as Niantic) is looking for a Marketing Director to lead the go-to-market strategy and execution of marketing communication for Monster Hunter Now. The ideal candidate possesses a genuine p…
Scopely Explore (formerly known as Niantic), the creator of hit games including Pokémon GO, Pikmin Bloom, Monster Hunter Now, and is seeking a General Manager to lead the Monster Hunter Now franchise. You will lead a tal…
The Pokémon GO team is seeking a Creative Production Manager, User Acquisition to build our next-generation advertising creative pipeline. In this role, you will lead all aspects of the UA creative process from concept t…
Est. 211,300 USD
Scopely is looking for a Staff Product Manager to join our unannounced project in the US or Canada remotely or in Culver City in a hybrid basis. At Scopely, we care deeply about what we do and want to inspire play, every…
Summary Scopely Explore (formerly known as Niantic) seeks a Software Engineer to design and build the data infrastructure and experimentation platforms that power our mobile games. You will develop systems that help game…
Scopely Explore (formerly know as Niantic), creator of hit games including Pokémon GO, Monster Hunter Now, and Pikmin Bloom is seeking a Senior Systems & Economy Designer to help shape the future of Monster Hunter No…
Est. 135,050 USD
Scopely is a global gaming company whose mission is to inspire play every day. Scopely Explore (a division of Scopely)’s mission is to inspire people to explore the world together. We build products that inspire exercise…
Est. 82,500 USD
Scopely is looking for an Associate Product Marketing Manager to join our Monopoly GO! Game in Culver City on a hybrid basis, working 2 days a week from the hub. At Scopely, we care deeply about what we do and want to in…
Est. 126,500 USD
Scopely is looking for a Product Marketing Manager to join our Monopoly GO! Game in Culver City on a hybrid basis, working 2 days a week from the hub. At Scopely, we care deeply about what we do and want to inspire play,…
Scopely is looking for a Technical Product Manager - AI to join our Gen AI team in Bangalore! At Scopely, we care deeply about what we do and want to inspire play, every day - whether in our work environments alongside o…
Scopely is looking for a Creative Marketing Manager to join an unannounced title based in our Shanghai office. At Scopely, we care deeply about what we do and want to inspire play, every day - whether in our work environ…
Est. 195,000 USD
Scopely is looking for a Director, Performance Marketing to join our Performance Marketing team to support a new, unannounced ARPG mobile game based on a major IP. This role is available on a hybrid basis in Los Angeles,…
Scopely is looking for a Director of Product to join an unannounced title working with External Development in our Shanghai office on a hybrid basis. At Scopely, we care deeply about what we do and want to inspire play,…
Scopely is looking for a highly motivated Director of Performance Marketing to join our Performance Marketing team in Shanghai to support a new, unannounced mobile ARPG based on a major IP! At Scopely, we care deeply abo…
Est. 65,000 GBP
Scopely is looking for a Product Marketing Manager to join our Star Trek™ Fleet Command team, helping shape how one of mobile gaming's deepest, most enduring, and most community-driven live-service experiences is underst…
Est. 65,000 EUR
Scopely is looking for a Product Marketing Manager to join our Star Trek™ Fleet Command team, helping shape how one of mobile gaming's deepest, most enduring, and most community-driven live-service experiences is underst…
Est. 60,000 EUR
Scopely is looking for a Product Marketing Manager to join our Star Trek™ Fleet Command team, helping shape how one of mobile gaming's deepest, most enduring, and most community-driven live-service experiences is underst…
Scopely is looking for a Marketing Intelligence & AI Automation Manager to join our creative Intelligence team working in our Mexico City studio on a hybrid basis. At Scopely, we care deeply about what we do and want…
The UX Design team of Scopely Explore (formerly known as Niantic) delivers innovative mobile experiences that inspire exploration, exercise, and connection for players around the world. As a Senior UX Designer, you will…
The Security Team of Scopely Explore (formerly known as Niantic) seeks a Senior Security Engineer to improve the security posture of our software development lifecycle, applications, and build infrastructure. Scopely Exp…
Scopely is looking for a Performance Marketing Manager I to join our User Acquisition team in Canada on a remote basis! At Scopely, we care deeply about what we do and want to inspire play every day - whether in our work…
Est. 140,950 USD
Scopely is looking for a Product Marketing Manager to join our Star Trek™ Fleet Command team, helping shape how one of mobile gaming's deepest, most enduring, and most community-driven live-service experiences is underst…
Est. 151,850 USD
Scopely is seeking a Senior Director of Product, Performance to join the Slate Development Group and support a high-profile unannounced mobile game project in the US on a hybrid or remote basis (Hybrid in Culver City)! A…
Est. 55,000 EUR
Scopely is seeking a highly motivated Analytics Engineer to join our Playgami team in Barcelona on a hybrid basis! At Scopely, we care deeply about what we do and want to inspire play every day - whether in our work envi…
Est. 252,000 USD
Scopely is looking for a Senior Director of Product, Roadmap to join our team developing an unannounced and groundbreaking new title with a popular IP. Our game is F2P (mobile + PC) and approaching pre-production. This r…