Description
THE ROLE
We are seeking a strategic, data-driven leader to own Thrive Market's member acquisition strategy and accelerate our next stage of growth. This role is responsible for maximizing acquisition performance, identifying new growth opportunities, and leading high-impact marketing initiatives that drive sustainable membership growth. The Sr. Director, Member Growth will translate complex data into clear decisions, align cross-functional stakeholders, and deliver measurable business results.
This role requires exceptional analytical rigor, deep performance marketing expertise, and a relentless focus on experimentation and optimization. The successful candidate is both a strategist and an operator who thrives on solving complex growth challenges, develops high-performing teams, and is motivated by building programs that create lasting business impact.
RESPONSIBILITIES
- Develop and drive channel-specific member acquisition strategy that ladders up to our overall growth goals.
- Own channel performance alongside your team and be accountable for traffic quality, reviewing daily, weekly, and monthly results against forecasted targets.
- Lead daily, weekly, and monthly reporting plus ad hoc analysis to identify short- and long-term optimizations, support forecasting, refine media mix strategy, and deepen measurement by channel.
- Stay in persistent pursuit of new acquisition opportunities while cultivating and growing existing partner relationships for ongoing scale.
- Build and execute an ongoing testing roadmap spanning creative, messaging, audience, targeting, and landing-page experiments, to continuously improve channel performance.
- Partner with cross-functional teams, including Analytics and Tech, to build growth solutions that improve channel performance and campaign management efficiency.
- Collaborate with Marketing, Creative, UX, and Product to share best practices, test results, and channel performance, ensuring cross-functional alignment.
- Manage third-party ad platform vendors to secure first-class support and position Thrive Market to take advantage of new betas and platform changes.
- Coach, develop, and grow a small team, modeling the curiosity and analytical rigor that defines our Acquisition function.
QUALIFICATIONS
- 10+ years of user acquisition marketing experience, specifically in acquisition and/or performance marketing, including team leadership.
- Hands-on experience with digital marketing platforms such as Google Ads and/or Meta (Facebook/Instagram) and YouTube Ads.
- Strong command of e-commerce marketing, including measurement, platforms, and channel best practices.
- Demonstrated ability to manage, optimize, and scale multi-million-dollar performance marketing budgets.
- Highly analytical; comfortable with large data sets, optimizing for KPIs, and turning analysis into action.
- Excellent written, verbal, and presentation communication skills.
- A proven track record of solving problems through technology.
- Experience managing third-party providers and vendor relationships.
- Experience managing, coaching, and developing a team.
- Experience in subscription and/or e-commerce businesses.
- Bachelor’s degree in marketing, business, or a related field, or equivalent practical experience.
BELONG TO A BETTER COMPANY
- Comprehensive health benefits (medical, dental, vision, life and disability)
- Competitive salary (DOE) + equity
- 401k plan
- 9 Observed Holidays
- Flexible Paid Time Off
- Subsidized ClassPass Membership with access to fitness classes and wellness and beauty experiences
- Ability to work in our beautiful office in Playa Vista
- Free Thrive Market membership with exclusive employee discount
- Coverage for Life Coaching & Therapy Sessions on our holistic mental health and well-being platform
© Thrive Market 2026 All rights reserved.
- Compensation may vary on several factors, including a candidate’s qualifications, skills, competencies and experience, and geographic location.
- Total Compensation includes Base Salary, Stock Options, Health & Wellness Benefits, Flexible PTO, and more!
- This position requires traveling to our HQ office in Los Angeles, California, twice a year for all-company summits; once in the summer and once in the winter.
Similar jobs
Est. 120,000 USD
ABOUT THRIVE MARKET Thrive Market was founded in 2014 with a mission to make healthy and sustainable living easy and affordable for everyone. As an online, membership-based market, we deliver the highest quality healthy,…
Est. 140,000 USD
ABOUT THRIVE MARKET Thrive Market was founded in 2014 with a mission to make healthy and sustainable living easy and affordable for everyone. As an online, membership-based market, we deliver the highest quality healthy,…
Est. 182,500 USD
ABOUT THRIVE MARKET Thrive Market was founded in 2014 with a mission to make healthy and sustainable living easy and affordable for everyone. As an online, membership-based market, we deliver the highest quality healthy,…
Est. 175,000 USD
ABOUT THRIVE MARKET Thrive Market was founded in 2014 with a mission to make healthy and sustainable living easy and affordable for everyone. As an online, membership-based market, we deliver the highest quality healthy,…
Est. 210,000 USD
ABOUT THRIVE MARKET Thrive Market was founded in 2014 with a mission to make healthy and sustainable living easy and affordable for everyone. As an online, membership-based market, we deliver the highest quality healthy,…
Est. 110,000 USD
ABOUT THRIVE MARKET Thrive Market was founded in 2014 with a mission to make healthy and sustainable living easy and affordable for everyone. As an online, membership-based market, we deliver the highest quality healthy…
Est. 82,500 USD
ABOUT THRIVE MARKET Thrive Market was founded in 2014 with a mission to make healthy and sustainable living easy and affordable for everyone. As an online, membership-based market, we deliver the highest quality healthy,…
Est. 92,500 USD
ABOUT THRIVE MARKET Thrive Market was founded in 2014 with a mission to make healthy and sustainable living easy and affordable for everyone. As an online, membership-based market, we deliver the highest quality healthy,…
Est. 72,500 USD
ABOUT THRIVE MARKET Thrive Market was founded in 2014 with a mission to make healthy and sustainable living easy and affordable for everyone. As an online, membership-based market, we deliver the highest quality healthy,…
Est. 57,500 USD
ABOUT THRIVE MARKET Thrive Market was founded in 2014 with a mission to make healthy and sustainable living easy and affordable for everyone. As an online, membership-based market, we deliver the highest quality healthy,…
Est. 57,500 USD
ABOUT THRIVE MARKET Thrive Market was founded in 2014 with a mission to make healthy and sustainable living easy and affordable for everyone. As an online, membership-based market, we deliver the highest quality healthy,…
Est. 72,250 USD
ABOUT THRIVE MARKET Thrive Market was founded in 2014 with a mission to make healthy and sustainable living easy and affordable for everyone. As an online, membership-based market, we deliver the highest quality healthy,…
Est. 57,500 USD
ABOUT THRIVE MARKET Thrive Market was founded in 2014 with a mission to make healthy and sustainable living easy and affordable for everyone. As an online, membership-based market, we deliver the highest quality healthy,…
Est. 140,000 USD
Recognized as the No. 1 site trusted by real estate professionals, Realtor.com® has been at the forefront of online real estate for over 25 years, connecting buyers, sellers, and renters with trusted insights and expert…
Est. 57,500 USD
ABOUT THRIVE MARKET Thrive Market was founded in 2014 with a mission to make healthy and sustainable living easy and affordable for everyone. As an online, membership-based market, we deliver the highest quality healthy,…
Est. 55,200 USD
ABOUT THRIVE MARKET Thrive Market was founded in 2014 with a mission to make healthy and sustainable living easy and affordable for everyone. As an online, membership-based market, we deliver the highest quality healthy,…
Est. 167,100 USD
At HelloFresh Group, we are on a mission to revolutionize the way people and pets eat. The Pets Table is passionate about providing every dog—the long-haired, the short-legged, and the spotted alike—a seat at the table,…
Est. 187,500 USD
About Misfits Market: Misfits Market is a mission-driven, high-growth startup dedicated to reducing food waste and making shopping for sustainable, high-quality groceries easier and more affordable. We deliver organic pr…
Est. 199,750 USD
Our mission: eliminating every barrier to mental health. Spring Health is a global mental health company on a mission to eliminate every barrier to mental health. We're building a world where getting support is simple, p…
Est. 180,000 USD
About TripleLift We're TripleLift, an advertising platform on a mission to elevate digital advertising through beautiful creative, quality publishers, actionable data and smart targeting. Through over 1 trillion monthly…
Est. 120,000 GBP
About Staffbase We inspire people to achieve great things together. Our mission is to help organizations unlock the power of inspirational communication with the first AI-native Employee Experience Platform. Our industry…
Est. 155,000 USD
We’re big believers in the power of IRL, so for most roles we ask Campers to work from their local Culture Amp office an average of 2 days a week to unlock connection, pace and culture together. Join us on our mission to…
Est. 55,000 GBP
At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experienc…
Est. 155,000 USD
We’re big believers in the power of IRL, so for most roles we ask Campers to work from their local Culture Amp office an average of 2 days a week to unlock connection, pace and culture together. Join us on our mission to…
Est. 217,250 USD
Our mission: eliminating every barrier to mental health. Spring Health is a global mental health company on a mission to eliminate every barrier to mental health. We're building a world where getting support is simple, p…
Est. 60,000 GBP
At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experienc…
Est. 158,550 USD
The Trade Desk is a global technology company and the world’s leading independent platform for digital advertising, with nearly 4,000 employees across more than 30 offices. Our technology helps advertisers reach the righ…
Est. 60,000 GBP
About Harry’s Harry’s is a men’s grooming brand that offers high quality shave, body, hair, and skin care products at an exceptional value. Launched in 2013, Harry’s redefined the shaving experience and helped pioneer th…
Est. 107,500 USD
About THG We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone M…
Est. 180,000 USD
About Us At SimplePractice, we are improving access to quality care by equipping health and wellness clinicians with all the tools they need to thrive in private practice. More than 250,000 providers trust SimplePractice…