Description
Who We Are
VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. In 2026, VML was named Campaign’s Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.
What you’ll do:
As an Associate Director, CRM Analytics, you will help lead measurement, reporting, testing, and insight development for customer marketing programs across CRM channels. This role is ideal for someone who is strong in analytics, confident in storytelling, and comfortable working across Strategy, Account, Project Management, Creative, and Data partners to turn performance data into clear, client-ready recommendations.
You will support senior analytics leadership while also owning key workstreams independently. The right person will bring structure, curiosity, strong follow-through, and a solutions-oriented mindset to complex marketing questions.
- Lead | Own analytics workstreams that support CRM campaign performance, customer engagement, retention, acquisition, testing and optimization. Help translate business questions into measurement approaches, reporting outputs, and actionable recommendations. Partner with senior leads to standardize and scale best practices across reporting, testing, and insight generation.
- Analyze | Pull, clean, validate, and interpret campaign performance data across CRM channels. Identify patterns, performance drivers, audience behaviors, and optimization opportunities. Move beyond surface-level reporting to explain what happened, why it matters, and what the client should do next.
- Report | Develop clear, persuasive presentations, performance readouts, POVs, and strategic recommendations for clients and internal partners. Turn complex data into digestible stories that connect performance to business objectives and marketing decisions.
- Partner | Work closely with Strategy, Account, Project Management, Creative, and Data teams to ensure reporting and analytics are integrated into the broader client work. Act as a bridge between analytical thinking and strategic storytelling, helping teams align on the insight, implication, and recommendation.
- Manage | Mentor and support junior analytics team members by reviewing work, coaching through analysis and storytelling, and helping build stronger data, QA, and presentation skills. Create clear expectations, provide actionable feedback, and help team members grow through ownership of the work.
- Build | Improve ways of working by creating repeatable processes, templates, RACIs, documentation, training materials, and reporting frameworks. Look for opportunities to reduce friction, improve quality, and make the team more efficient and consistent.
- Drive | Bring a proactive, solutions-oriented mindset to client and team needs. Help identify testing opportunities, measurement plans, campaign learnings, and new ways analytics can create value for the client. Be willing to ask “what if,” “why not,” and “what would need to be true?” when solving problems.
What you’ll need:
- Bachelor’s degree in Marketing Analytics, Business, Statistics, Mathematics, Economics, Computer Science, or a related field; advanced degree preferred but not required.
- 6+ years of experience in analytics, marketing analytics, CRM analytics, customer insights, performance reporting, or a related function.
- Experience supporting customer-centric marketing programs, preferably across CRM channels such as email, SMS, app, direct mail, web, or digital marketing.
- Strong ability to analyze campaign performance data and translate findings into clear insights, recommendations, and client-ready stories.
- Strong Excel skills required, including data cleaning, aggregation, pivots, lookups, formulas, and QA.
- Experience with Tableau, Power BI, Adobe Analytics, Google Analytics, Salesforce Marketing Cloud, or similar reporting/marketing platforms preferred.
- Understanding of A/B testing, test design, measurement planning, segmentation, campaign optimization, and performance forecasting.
- Strong presentation-building skills with the ability to create clear, concise, visually organized decks.
- Ability to explain complex data and technical concepts to non-technical audiences.
- Experience mentoring, coaching, or reviewing the work of junior team members.
- Strong cross-functional collaboration skills, with the ability to work across Strategy, Account, PM, Creative, Data, and client teams.
- Comfortable with ambiguity and able to bring structure to complex or evolving work.
- Strong attention to detail, QA rigor, and ability to manage multiple workstreams and deadlines.
- Curious, proactive, and solutions-oriented; able to identify issues, propose options, and help move the work forward.
- Experience with SQL, R, or Python preferred but not required.
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click
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