Manager Content Planning

WPP MediaJakarta, Indonesia · Posted 4 months ago

Full-time

Description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Overview

Manager Connection Planning leads the development of integrated, data-led media strategies that translate business objectives into scalable, high-impact channel plans.

This role is responsible for driving full-funnel effectiveness, balancing brand and performance outcomes, and ensuring media investments deliver measurable business growth. The Manager plays a key leadership role in shaping strategic direction, managing senior stakeholders, and guiding cross-functional teams to ensure excellence in planning and execution.

Key Responsibilities

Strategic Media & Communication Leadership

Lead the development of full-funnel, integrated media strategies across Search, Social, Display, Video, OOH, Retail Media, and emerging channels
Define clear channel roles, investment frameworks, budget allocations, and phasing strategies aligned to business goals
Drive both always-on frameworks and high-impact launch/seasonal strategies
Ensure media plans balance short-term performance and long-term brand equity

Data-Led Strategy & Commercial Impact

Translate performance data, audience insights, and market signals into strategic recommendations
Identify growth opportunities, investment reallocations, and optimization strategies
Lead performance reviews and proactively recommend re-planning where necessary
Ensure planning decisions are grounded in measurable KPIs (awareness, consideration, ROAS, CPA, LTV)
Drive accountability on business impact, not just media delivery

Complex Account & Portfolio Management

Oversee planning across multiple product categories, business units, and price tiers
Integrate e-commerce, app, CRM, and retail touchpoints into cohesive media ecosystems
Navigate high-frequency launches, promotional cycles, and seasonal bursts with structured planning frameworks
Manage budget forecasting and scenario planning across multiple stakeholders

Team Leadership & Cross-Functional Collaboration

Lead and mentor Planning Executives/Senior Executives
Provide direction, quality control, and development feedback
Collaborate closely with platform, performance, analytics, and investment teams to ensure feasibility and operational excellence
Align strategic ambition with budget realities, timelines, and platform constraints
Support Group Heads/Business Directors in driving account growth

Senior Client & Stakeholder Management

Act as key planning lead in client meetings and strategic discussions
Confidently articulate media rationale, investment decisions, and growth frameworks
Respond to complex briefs with structured, insight-driven thinking
Drive quarterly planning reviews and annual strategy development
Build trusted advisor relationships with senior client stakeholders

Key Capabilities & Skills

Strong mastery of media planning fundamentals and integrated channel strategy
Deep understanding of performance metrics, attribution, incrementality, and optimization frameworks
Ability to connect business strategy, marketing objectives, and media investment decisions
Structured, analytical thinking with strong attention to detail
Commercially aware and growth-oriented mindset
Strong stakeholder management and presentation skills
Experience managing or mentoring junior team members

Basic Requirements

4–6+ years of experience in media planning, performance strategy, or integrated planning
Proven experience leading complex or large advertiser accounts
Strong expertise across digital channels (Search, Social, Display, Video)
Experience with e-commerce and performance-driven business models preferred
Advanced PowerPoint and Excel / Google Sheets skills
Bachelor’s degree required

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