Description
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
Sobre o perfil:
A Pessoa Supervisora de Data Strategy atuará como líder analítico e estratégico de uma torre dedicada às categorias de Perfumaria, Beauty e Datas Sazonais.
Trata-se de um perfil híbrido e de alta autonomia, com forte capacidade de conectar diferentes ecossistemas de dados (mídia, conversação em redes, PR, indicadores de negócio e receita). O profissional participará ativamente desde o planejamento das campanhas, definindo metodologias e estruturas de mensuração, até a entrega de avaliações de pós-venda transversais e orientadas a aprendizados de negócio, liderando uma equipe de especialistas e reportando diretamente ao Gerente de Research.
O que esperamos:
- Referência na Torre de Categorias: Imergir profundamente no universo de Perfumaria, Beauty e grandes momentos sazonais, sendo a referência analítica para entender as dinâmicas, comportamentos e contextos dessas categorias.
- Visão Integrada de Dados: Provocar e conectar dados de diferentes fontes e silos, Mídia, Social, PR, CRM, Vendas e Receita, gerando um diagnóstico holístico das marcas e campanhas.
- Estratégia e Mensuração de Campanhas: Entrar na fase de planejamento estratégico definindo a arquitetura de mensuração (measurement framework), os modos de medição e metodologias integradas.
- Pós-Venda Transversal: Unir e liderar os times analíticos no fechamento das campanhas, garantindo a entrega de relatórios e aprendizados transversais de negócio, indo muito além de métricas puramente táticas de mídia.
- Liderança de Time: Liderar e orientar o time de especialistas analíticos dedicados ao suporte e entregas da torre.
- Estudos e Insights de Categoria: Desenvolver estudos, análises de mercado e investigações profundas dedicadas às marcas da sua torre.
- Autonomia na Condução: Atuar com independência na gestão das rotinas, relacionamento com stakeholders e condução estratégica das pautas, com report ao Gerente de Research.
Requisitos e Ferramentas:
- Experiência Profissional: Vivência sólida em Data Strategy, Business Intelligence, Planejamento de Mídia/Dados ou inteligência de mercado em agências, consultorias ou anunciantes.
- Domínio de Métricas Diversas: Amplo conhecimento e facilidade para transitar por diferentes ecossistemas de indicadores, métricas de Mídia, Social, PR, CRM, E-commerce, Vendas, Receita e Negócio.
- Ferramentas de Mercado, Pesquisa e Listening: Conhecimento prático e navegação em ferramentas de inteligência de mercado e dados (ex.: TGI, ferramentas de Ad Intelligence/Monitoramento de Mídia, plataformas de Social Listening, etc.).
- Frameworks de Mensuração: Capacidade de desenhar planos de medição, definir KPIs integrados e metodologias para acompanhar a jornada do consumidor de ponta a ponta.
Diferenciais:
- Vivência direta com marcas dos segmentos de Beleza, Cosméticos, Perfumaria e/ou operações do varejo em datas sazonais.
- Conhecimento em ferramentas de visualização de dados (Power BI, Looker Studio ou Tableau).
- Experiência prévia com liderança ou coordenação de times analíticos.
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