Description
Senior Data Analyst
Location: Hyderabad, India (WFO)
Reporting / Hours: 6:00 PM to 2:00 AM IST, as the candidate will need to collaborate closely with stakeholders in the US time zone.
Primary Job Responsibilities:
Zeta is looking for an exceptional Senior Business Analyst, Marketing Effectiveness to join our team in Hyderabad, India. This role is ideal for a business-minded analytics professional who can connect marketing strategy, measurement, and performance insights to practical business decisions. The Senior Business Analyst will work closely with teams in India and the USA to shape marketing test plans, evaluate campaign outcomes, and identify the drivers behind business performance. This role requires strong business judgment, comfort working with data, and the ability to turn complex measurement findings into clear recommendations that help stakeholders make informed decisions.
Responsibilities:
- Partner with marketing and cross-functional stakeholders to define business questions, shape test-and-learn plans, and ensure measurement approaches are aligned to decision-making needs.
- Support the design and evaluation of marketing tests, including A/B tests, holdout strategies, geo tests, and other structured approaches to understand what is driving performance.
- Build a strong understanding of marketing measurement practices, including incrementality, attribution, and performance tracking, to assess campaign effectiveness with confidence.
- Analyze campaign and channel performance across audiences, offers, and customer journeys to identify trends, explain outcomes, and highlight opportunities for improvement.
- Help establish causal understanding by connecting test results, measurement frameworks, and business context to determine what is truly driving outcomes.
- Translate analytical findings into clear business insights, executive-ready summaries, and actionable recommendations that support optimization and investment decisions.
- Work across analytics, marketing, client success, and operations teams to improve consistency in measurement, reporting, and interpretation of results.
- Contribute to the development of best practices, frameworks, and repeatable approaches for evaluating marketing performance and business impact.
Requirements:
- Strong understanding of marketing measurement, performance analysis, and test design, with the ability to connect analytical work to business questions and decisions.
- Ability to evaluate campaign and channel performance in depth, identify key drivers, and communicate what the results mean for the business.
- Comfort working with data and analytical tools such as SQL, Excel, and BI platforms to investigate performance and support measurement needs.
- Strong communication and stakeholder management skills, with the ability to simplify complex findings for both technical and non-technical audiences.
- Structured problem-solving mindset, strong attention to detail, and the ability to manage multiple priorities in a fast-paced, cross-functional environment.
Experience:
- Bachelor’s or Master’s degree in Business, Economics, Marketing, Statistics, Analytics, or a related field.
- 5+ years of experience in marketing analytics, business analytics, performance measurement, or a related role supporting marketing or commercial teams.
- Experience working with marketing performance data, test design, campaign analysis, and measurement frameworks in a business environment.
- Experience partnering with cross-functional and global teams is preferred; flexibility to collaborate with stakeholders in the USA is expected.
Company Summary:
Zeta Global is a NYSE listed data-powered marketing technology company with a heritage of innovation and industry leadership. Founded in 2007by entrepreneur David A. Steinbergand John Sculley, former CEO of Apple Inc and Pepsi-Cola, the Company combinestheindustry’s3rdlargestproprietary dataset (2.4B+identities) with Artificial Intelligence to unlock consumer intent, personalize experiences and help our clients drive business growth.
Our technology runs on the Zeta Marketing Platform, which powers ‘end to end’ marketing programs for some of the world’s leading brands. With expertise in compassing all digital marketing channels – Email, Display, Social, Search and Mobile – Zeta orchestrates acquisition and engagement programs that deliver results that are scalable, repeatable and sustainable.
Zeta Global is an Equal Opportunity / Affirmative Action employer and does not discriminate on the basis of race, gender, ancestry, color, religion, sex, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans’ status, or any other basis protected by law.
Zeta Global Recognized in Enterprise Marketing Software and Cross-Channel Campaign Management Reports by Independent Research Firm.
https://www.forbes.com/sites/shelleykohan/2024/0c/1S/amazon-partners-with-zeta-global-to-deliver-gen- ai-marketing-automation/
https://www.cnbc.com/video/2024/05/0c/zeta-global-ceo-david-steinberg-talks-ai-in-focus-at-milken- conference.html
https://www.businesswire.com/news/home/20240S04c22808/en/Zeta-Increases-3Ǫ24-Guidance
https://www.prnewswire.com/news-releases/zeta-global-opens-ai--data-labs-in-san-francisco-and-nyc- 300S45353.html
https://www.prnewswire.com/news-releases/zeta-global-recognized-in-enterprise-marketing-software-and- cross-channel-campaign-management-reports-by-independent-research-firm-300S38241.html
Similar jobs
Analyst - Revenue Accounting Essential Responsibilities 2 - 4 years of experience in US GAAP Revenue Accounting In depth knowledge of ASC 606 concepts Hands-on experience working on revenue assurance (preferably for an I…
Sr. Systems Administrator The Systems Administrator would report to the Manager of Systems Engineering performing functions related to the day-to-day operations of the infrastructure supporting the business including dat…
Greetings From Zeta Global !! Requirements: Education: B.S. or M.S. in Computer Science or a related field. Experience: 8+ years of experience with UI Automation tools such as Selenium, and API automation works. 5+ years…
Senior Systems Engineer Overview We are seeking a Senior Systems Engineer to support and enhance the infrastructure that underpins our global business operations. This role involves maintaining and improving enterprise-l…
Digital Graphic Designer Summary: Zeta’s Marketing Operations is comprised of over 50 individuals who provide world class operational support to the stakeholders and clients of Zeta using multiple in-house and commercial…
Tax - Director Primary Job Duties Responsibilities Supervising all US and International tax compliances and submissions covering Corporate Tax, State and Local Sales C Use Taxes, VAT and Franchise Taxes. I Working on Ind…
Indirect Tax Accounting This position involves preparing accurate tax returns, developing tax-saving strategies, and ensuring timely payments. The Tax Accountant collaborates with internal teams and external auditors to…
Zeta Marketing Platform (ZMP) is a machine learning/AI powered customer acquisition and CRM multi-tenant platform. The backend developer will work on server-side APIs and services that enable a highly distributed event p…
At Zeta Global, identity is at the core of our marketing cloud. The Identity team builds and operates backend services that power the Zeta Identity Graph - collecting, resolving, and maintaining billions of behavioural,…
Equity Accounting Professional would be required to manage the stock-based compensation accounting, equity schedules, and related quarterly and annual financial reporting. The ideal candidate will ensure accurate financi…
Director/Asst.Controller - Revenue Assurance Essential Responsibilities Leading the revenue assurance function for the Company Consolidation and review of all the revenue entries booked from various streams Reconciliatio…
As a Senior AI/ML Engineer in our AdTech team, you will be a hands-on individual contributor building and deploying machine learning models and AI-driven features for our advertising platform. You will partner with engin…
Zeta Global is seeking a Senior Manager / Associate Director to join the Data Cloud Applications team and lead the development, planning, and delivery of next-generation Intelligence Solutions within the Zeta Marketing P…
At Zeta Global, we are building the next generation of AI-powered marketing ecosystems. The “Prospect Audiences” team within the data layer powers ingestion of behavioral, demographic & geographic identity signals an…
Est. 100,000 USD
WHO WE ARE Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain cu…
Greetings From Zeta Global !! Zeta Marketing Platform (ZMP) is a machine learning/AI powered customer acquisition and CRM multi-tenant platform. The backend developer will work on server-side APIs and services that enabl…
Est. 135,000 USD
WHO WE ARE Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain cu…
Programmatic AssociatePosition Scope:Zeta Global is at the forefront of data-driven programmatic campaign management across all digital channels.The Programmatic Associate must have a proven track record of success in al…
Analyst, Deal Desk & Contract Analytics Position Overview:This role is responsible for ensuring accurate cost assignment, margin transparency, revenue recognition support, and overage billing integrity across client…
Est. 120,000 GBP
WHO WE ARE Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain cu…
Est. 170,000 USD
WHO WE ARE Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain cu…
Est. 90,000 GBP
WHO WE ARE Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain cu…
Est. 155,000 USD
WHO WE ARE Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain cu…
Est. 190,000 USD
WHO WE ARE Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain cu…
As a senior member of the Software Engineering team, you will join the group responsible for designing, developing, and owning the distributed systems CRM platform for Zeta. You will collaborate with your fellow Engineer…
A Platform Operations Engineer is responsible for supporting multiple applications, consisting of different technologies, in an Enterprise Hosted environment. The individual provides escalation support to Multiple Platfo…
Est. 155,000 USD
WHO WE ARE Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain cu…
Est. 225,000 USD
WHO WE ARE Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain cu…
Staff QA Automation Engineer Job Location: Bangalore About the role: Most teams trade speed for quality. We believe quality is what enables speed. We are building an AI-first engineering organization where teams ship fas…
Lead Site Reliability Engineer Key Responsibilities: Implement and manage Service Level Objectives (SLOs), Service Level Indicators (SLIs), and error budgets to drive reliability efforts. Develop systems that are resilie…