Description
CASETiFY is one of the leading global lifestyle brands to offer customizable tech accessories. We’re industry leaders when it comes to trend forecasting and protecting what matters most; the community platform for creativity and self-expression.
We are an international company that cares about culture and diversity. Our group is headquartered in Hong Kong and has offices in Los Angeles, Seoul, Shanghai, Taipei, Tokyo and our team comes from 27+ nationalities.
We stand up for what we believe in by supporting causes that matter to us and our global community. At CASETiFY, we embrace diversity and inclusivity. As an equal opportunity employer, we encourage applicants from all backgrounds to apply. We are also committed to sponsoring work visas on behalf of qualified candidates if necessary.
Purpose of Position
- CASETiFY is looking for a Growth Creative Strategist dedicated to supporting the execution, optimization, and tracking of high-performing ad creatives that drive tangible business growth. Your ultimate goal is to support the creation of winning assets that deliver measurable business impact—acquiring new customers. You will develop a deep understanding of the criteria that make a winning creative, recognizing how these benchmarks constantly evolve alongside the algorithms of Meta, TikTok, and YouTube.
- This is an execution-heavy, highly iterative role that requires a strong growth mindset. You won't just be managing a process; you will actively dive into performance data to understand why an ad wins or loses, translating those insights into actionable briefs for our production teams. Working closely with cross-functional partners, you will help shape compelling storytelling tailored specifically for the US consumer that directly impacts our bottom line.
Job Description
A) Creative Intelligence & Analytics (Core Focus)
- Analyze & Surface Wins: Utilize creative analysis tools to track daily performance data. Monitor metrics like Hook Rate, Hold Rate, View Rate, and CVR to help define what makes a winning asset based on current platform algorithms.
- Execute Testing Plans: Support the deployment of structured testing frameworks. Coordinate the systematic isolation and testing of different creative variables, including hooks, bodies, CTAs, scripts, messaging angles, and visual styles.
- Contribute to Strategy: Help execute existing playbooks and content frameworks. Brainstorm and suggest new iterations, formats, and hook angles based on performance data.
- Market Research & Swipe File Maintenance: Continuously monitor competitor intelligence and industry trends. Curate daily creative inspiration and maintain an active, highly organized swipe file to fuel the next wave of data-driven testing.
- Performance Storytelling: Learn and master the art of communicating the brand story through performance creatives, ensuring narratives are designed to build consumer trust while driving conversion.
B) Production & Workflow Management
- Drive High-Volume Output: Manage a high-velocity production schedule to consistently produce 15–25 high-quality ad variants per week, depending on the scale and complexity of the creatives. Track the status of all assets from ideation to delivery.
- Cross-Team Management: Act as the operational bridge for production. Collaborate seamlessly with in-house designers, video editors, and external agencies to ensure all creative deliverables are produced on brief, on schedule, and delivered on time.
- Translate Strategy to Execution: Take creative testing plans and translate them into clear, actionable, production-ready tasks for the execution teams.
- Asset Organization: Maintain a pristine, highly organized asset library. Categorize raw footage, winning creatives, and print assets so they are easily accessible to the broader team.
C) Quality Control & US Market Localization
- Rigorous Ad QC: Review every single ad variant before final delivery. Ensure the visual hook, ad copy, CTA, and landing URLs are flawless, accurate, and aligned with brand guidelines.
- US Cultural Relevance: Evaluate content through the lens of a native US social media user. Ensure the storytelling, pacing, slang, and hooks genuinely resonate with an American consumer.
Requirement
- 1-3 years of experience in DTC/e-commerce digital ad production, social media management, or content coordination (prior experience with performance-driven ad creative is a major plus).
- Track record managing high-volume production with internal teams and external agencies under tight deadlines.
- Expertise in performance-driven Meta, TikTok, and YouTube ads across static and video formats.
- Deep understanding of US consumer nuances for effective QC of copy, slang, and visual hooks.
- Hands-on experience using data (e.g., Meta Ads Library, Motion) to drive production decisions; additional attribution tools preferred.
- Mandatory skills in CapCut and Canva; proficiency in AI tools and Adobe Suite preferred.
- Highly organized with proficiency in project management systems like Monday.com or Notion.
- Trilingual fluency in English, Cantonese, and Mandarin for cross-functional collaboration.
- Proactive team player capable of delivering high-quality work in fast-paced environments.
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