Description
CASETiFY is one of the leading global lifestyle brands to offer customizable tech accessories. We’re industry leaders when it comes to trend forecasting and protecting what matters most; the community platform for creativity and self-expression.
We are an international company that cares about culture and diversity. Our group is headquartered in Hong Kong and has offices in Los Angeles, Seoul, Shanghai, Taipei, Tokyo and our team comes from 27+ nationalities.
We stand up for what we believe in by supporting causes that matter to us and our global community. At CASETiFY, we embrace diversity and inclusivity. As an equal opportunity employer, we encourage applicants from all backgrounds to apply. We are also committed to sponsoring work visas on behalf of qualified candidates if necessary.
Purpose of Position
- CASETiFY is looking for an entrepreneurial, creative, and passionate Senior Growth & Social Strategy Manager to join our team. As the ideal candidate, you will hit the ground running, thrive in a fast-paced environment, and be meticulous in your attention to detail. You are a self-starter and team player with the ability to quickly identify opportunities to create procedures that increase efficiency, scalability, and effectiveness. As the architect of our full-funnel acquisition engine, you will bridge paid media, organic social, and creator partnerships to drive profitable conversion and maximize ecosystem LTV for the CASETiFY Travel business line.
Job Description
Growth Strategy
- Ideate, test, iterate, and optimize growth via paid acquisition, retargeting, and product optimizations across the paid ad channels.
- Day-to-day management and optimization of ROI, e.g., ROAS/Blended CAC and Ecosystem LTV across Meta & Google.
- Set up, review, and optimize ad performance daily, and advise the content and creative teams to maximize our content strategy.
- Develop and coordinate AD creative test and support the performance ad team on results analysis and creative scaling strategy.
- Collaborate with the country marketing teams to develop and execute holistic performance marketing and content strategies.
- Familiar with Meta, Twitter, TikTok, Pinterest, Google Adwords, SEO, SEM, YouTube, and LinkedIn.
Content, Social & Influencer Strategy
- Oversee and set strategic KPIs for the Senior Associates for our Influencer Marketing and Social Media & Content pillars, ensuring seamless alignment between organic social, creator partnerships, and paid acquisition.
- Construct a frictionless operational framework to identify high-impact organic and creator assets, utilizing AI-driven iteration and testing to scale through media channels, ultimately enhancing full-funnel performance and optimizing blended CAC.
- Guide the Senior Influencer Marketing Associate in building a high-volume creator pipeline. Shift the overarching influencer strategy to supply high-converting assets for paid ads, organic channels, and website conversion rate optimization (CRO).
- Guide the Senior Social Media Associate in constructing a high-impact, data-driven organic social calendar on owned social platforms. Leverage organic channels as a sandbox to validate creative concepts and identify high-performing content for media scaling.
- Guide the Senior Content Strategy Associate to develop an AI-driven, always-on content strategy and pipeline based on analysis of creative performance metrics, test hypotheses, and iterate on high-converting assets.
- Track weekly/monthly/quarterly channel KPI targets and prepare analysis and performance reports.
- Analyze user data to provide strategic and actionable insights.
Key Performance Metrics:
- Session #, CTR%, ATC%, Conversion% / ROAS, Blended CAC
- 60-day repeat purchase & Ecosystem LTV
- Impression, ER%, follower growth
Requirement
- Bachelor's Degree or above in Business, Marketing, Communication, or a related discipline.
- 8+ years of experience in digital marketing, with a focus on executing and optimizing performance marketing campaigns. Proven experience with hands-on management across major paid platforms, including Meta Ads and Google paid advertising (Search Ads 360, Google Merchant Center, and Performance Max/PMax).
- Experience managing, mentoring, or guiding junior team members.
- Experience managing paid advertising budgets and analyzing Blended CAC
- Proven experience bridging performance marketing and organic social. Ability to leverage the creator economy and organic social channels to fuel paid performance campaigns and lower acquisition costs.
- Hands-on experience using AI tools (e.g., ChatGPT, Midjourney, Claude, Jasper) to accelerate ad copywriting, draft creative briefs, and analyze large datasets. Ability to leverage AI to scale A/B testing variations rapidly.
- Strong understanding of full-funnel metrics (from CAC to LTV). Ability to partner with cross-functional teams (e.g., CRM, Web/E-commerce) to ensure acquired traffic successfully converts and enters post-purchase pipelines.
- Experience with SQL and Tech skills is a plus.
- Exceptional written and visual communication skills, with the ability to influence senior stakeholders and cross-functional partners.
- Data-driven, logical, systematic, and organized.
- You thrive in fast-paced, "startup-to-scaleup" environments and are passionate about design, tech accessories, and the lifestyle industry.
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