Description
An Introduction to Codal
Codal is an award-winning web design and development consultancy that helps enterprise organizations solve complex problems and accelerate growth through elegant, data-driven digital solutions. Our areas of expertise include application modernization, eCommerce, UX/UI design, product strategy, data analytics, and artificial intelligence.
At Codal, you will collaborate with some of the most innovative organizations in the world and work on cutting-edge technologies that push the boundaries of design and software development. We promote long-term success, not just for our clients but for our team, helping you develop a professional roadmap that takes your career to new heights.
About Codal
Founded in 2009 and headquartered in Chicago, we specialize in product strategy, experience design, eCommerce, platform engineering, cloud architecture, big data and AI, serving as the premium development partner for enterprise clients. Our marketing team is responsible for driving pipeline across these service lines, working closely with sales and our technology partners to generate and convert demand.
The role
We're looking for a hands-on campaign executor to drive pipeline growth across the US market.
This is an individual contributor role reporting into the Global Head of Marketing. You'll work as part of a collaborative team, contributing ideas and flagging what's working in the US market while taking GTM strategy and running with it in execution. Your job is to make sure campaigns land well, follow through to outcomes, and improve over time. You'll also act as the primary marketing point of contact for the partners tied to your campaigns.
This is neither a strategy role nor a coordination role. We need someone who can take a plan, execute it properly, and follow all the way through to outcomes.
What you'll own
Campaigns
- Execute campaigns end-to-end across email, paid, events, content and partner channels, based on our go-to-market strategy
- Own implementation across a portfolio of campaigns each quarter, with clear pipeline targets by service line
- Contribute ideas on positioning, offers and channel mix, and flag what's resonating or not in the US market
- Identify execution gaps and follow-up opportunities based on in-flight performance
- Lead retros after each campaign and roll learnings into the next one
Partners
- Act as the primary marketing point of contact for partners tied to your campaigns (e.g. Databricks, Sanity, AWS and others)
- Plan and execute co-marketing campaigns with partners, coordinating assets, timelines and follow-up
Execution and quality
- Write campaign messaging, emails, landing pages and briefs to a high standard
- Manage paid campaigns (LinkedIn and similar) where relevant
- Set up and QA campaigns correctly in HubSpot, including tagging, UTMs, naming conventions and list management
- Support event and field marketing activity: webinars, conferences and follow-up sequences
- Make sure campaigns don't stop at launch; follow-up and lead nurturing are part of the job
Reporting and optimisation
- Set measurable goals for each campaign (MQL, SQL, influenced pipeline)
- Monitor in-flight performance and make optimisations
- Report results confidently, connecting activity to pipeline and revenue rather than just engagement metrics
- Identify trends across campaigns and propose where to double down or stop
Collaboration and coaching
- Work closely with content, design, web and sales to get campaigns live to a high standard
- Informally coach the marketing coordinator and specialist on campaign planning, execution and process
- Contribute to how the team plans and prioritises campaigns, not just what gets executed
What we're looking for
- 7+ years in B2B marketing, ideally in digital services, agency or consultancy
- Proven track record running campaigns end-to-end, not just supporting them
- Experience owning partner or co-marketing campaigns
- Strong with HubSpot (or equivalent MAP), not just sending emails but understanding how campaigns connect to CRM and pipeline
- Comfortable in Salesforce for pipeline visibility and campaign attribution
- Experience running paid campaigns (LinkedIn or similar)
- Strong copywriting across emails, landing pages and campaign messaging
- Commercial mindset: understands how marketing connects to revenue, not just MQLs
- Able to operate with minimal direction and take full ownership of work
- Comfortable managing multiple campaigns and priorities in a fast-moving environment
How this role will be measured
- Marketing-influenced pipeline by service line, per quarter
- Quality and consistency of campaign execution
- Campaign ROI and follow-through to outcomes
- Contribution to how the team improves its planning and delivery
Location and logistics
- Based in Chicago (hybrid, 3 days in office)
- Reporting into the Global Head of Marketing
We continually review ranges to address skills, experience and markets. Base salaries are determined during our interview process, by assessing a number of factors that include but aren’t limited to, a candidate’s experience and skills relative to the scope and responsibilities of the position
Note: Codal only communicates with candidates through official @codal.com email addresses. We never request payment during the hiring process. Please be vigilant regarding recruitment scams.
At Codal, we are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.
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