Description
Elite is the trusted automation platform for law firm operations across most of the world’s largest and most successful law firms. Elite has guided firms through every technology shift and today delivers the only cloud-native SaaS platform that unifies financial, invoice, time, and data management into a single system of action. With embedded AI, predictive analytics, and integrated payments, Elite’s products enable firms to shorten billing cycles, reduce write-offs, and unlock firm-wide insights, making financial operations the foundation for law firm innovation and growth. Learn more at elite.com.
Position Overview
The Director, Executive Events and Field Engagement, is a senior marketing leader responsible for developing and executing integrated executive engagement, field marketing, and event strategies that drive customer engagement, pipeline growth, customer retention, and brand differentiation. This role owns Elite's executive engagement and field marketing portfolio—including VANTAGE User Conferences, Leadership Exchanges, executive programs, industry tradeshows, regional field events, customer experiences, and executive/product webinars—ensuring each program delivers measurable business outcomes and premium customer experiences.
This role combines strategic leadership with hands-on execution, translating business priorities into scalable, high-impact event programs, including the use of AI-driven automation to extend engagement and improve performance. The Director partners closely with Sales, Product Marketing, Customer Marketing, Advisory Services, and Executive Leadership to design experiences that deepen relationships, accelerate deals, and strengthen customer advocacy.
As a hands-on leader, they play a direct role in delivery—developing executive presentations, shaping event content, and hosting or facilitating key experiences to ensure exceptional execution.
The ideal candidate brings a blend of strategic vision, operational rigor, and creative excellence—with a track record of delivering complex, executive-level events that influence pipeline, customer retention, and brand perception. They thrive in a player-coach environment, balancing strategic leadership with direct execution, and are comfortable operating as the driving force behind both the vision and delivery of Elite’s most critical events.
Work Arrangement: Remote
Location Requirement: Flexible across U.S. time zones
Responsibilities
Executive & Field Engagement Strategy
- Own the end-to-end executive engagement and field marketing strategy aligned to company priorities, target segments, account-based marketing objectives, and customer lifecycle stages.
- Build and manage a tiered engagement portfolio that includes VANTAGE, Leadership Exchanges, executive programs, customer events, tradeshows, regional field events, and webinars.
- Develop and lead Elite's field engagement strategy in partnership with Sales and Marketing leadership.
- Build regional and account-based engagement programs that drive pipeline growth, customer retention, and executive relationship development.
- Translate business goals into engagement roadmaps with clear objectives, audiences, success metrics, and expected business outcomes.
- Identify opportunities to elevate Elite's market presence through differentiated, high-impact experiences.
- Drive integration between executive engagement programs, events, demand generation, and customer marketing efforts.
Flagship Experiences & Executive Programs
- Lead strategy and execution for VANTAGE User Conferences and Leadership Exchanges globally.
- Design executive and VIP experiences that drive peer engagement and strengthen C-level relationships.
- Personally develop and deliver executive-level presentations, including keynotes, boardroom sessions, and customer-facing presentations, partnering with Product Marketing and executive leadership to craft compelling narratives and thought leadership content.
- Serve as host, moderator, or facilitator for flagship sessions, executive roundtables, leadership exchanges, webinars, and virtual events to ensure high-quality, engaging experiences.
- Ensure a premium, high-touch attendee experience across all flagship and executive programs.
- Develop executive-ready materials, including briefings, scripts, presentations, and post-event summaries.
Event Execution, Operations & Experience Delivery
- Own and lead end-to-end event execution, including operations, production, logistics, staffing, and on-site experience delivery.
- Lead strategy and execution for tradeshows, field events, customer programs, and executive/product webinars.
- Define booth strategy, engagement models, and programming aligned to pipeline and customer engagement goals.
- Set standards for branding, environment design, and hybrid experiences to ensure a differentiated, high-quality presence.
- Manage budgets, vendors, timelines, contracts, and scalable operational processes.
- Serve as the accountable owner for event delivery, ensuring excellence from concept through post-event follow-up.
- Lead critical execution elements, including content development, speaker preparation, run-of-show management, and on-site orchestration.
- Design, build, and scale AI-powered capabilities across engagement programs, including event intelligence, invitation orchestration, webinar production, executive follow-up, post-event conversion, and ROI analysis to extend reach and improve efficiency.
- Perform other duties as assigned to support departmental and company objectives.
Performance, Insights & Cross-Functional Leadership
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