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Head of Influence Marketing

Growe TalentsRemote · Posted 24 days ago
Full-timeRemote
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Description

Our client, Growe, is a leading business advisory and services group in iGaming and Entertainment. Сreators of strategies that work and solutions that scale. Combining strategic vision with hands-on expertise, Growe helps businesses navigate the fast-evolving industry, seize new opportunities, enter new markets, and achieve sustainable growth.
Perfect for those who aim to:
  • Define, develop, and execute the global influencer and creator marketing strategy to drive brand awareness, engagement, and measurable revenue growth;

  • Create and own global/regional Influence Marketing strategy, aligning it directly with overall brand goals, product launches, and key performance indicators;

  • Manage and optimize the influencer marketing budget, ensuring a high return on investment (ROI) and providing transparent forecasting and allocation reports to the executive team;

  • Stay ahead of emerging social platforms, content formats, technology, and competitor influence strategies to maintain a competitive advantage;

  • Establish and enforce best practices for influencer vetting, contract negotiation, content disclosure, and regulatory compliance;

  • Hire, train, mentor, and manage a high-performing team of Influence Marketing Managers, fostering a culture of creativity, accountability, and innovation.

Experience you’ll need to bring:
  • 5+ years of experience in Influencer Marketing, including 2+ years in a leadership role;

  • Experience working in iGaming;

  • Proven experience developing and executing influencer marketing strategies;

  • Experience managing influencer campaigns across global markets;

  • Strong understanding of marketing metrics (ROI, CPA, CAC, engagement, conversions);

  • Experience managing budgets and optimizing campaign performance;

  • Experience hiring, mentoring, and leading a team;

  • Ability to identify new trends, platforms, and growth opportunities;

  • English level - at least Upper-Intermediate;

  • Spanish - will be a plus.

It's a perfect match if you have those personal features:
  • Strong ownership and accountability;

  • Proactive mindset with a hands-on approach;

  • Results-oriented and data-driven;

  • Strategic thinking with the ability to turn ideas into action;
  • Strong leadership and people management skills;

  • Adaptable and comfortable working in a fast-paced environment.
Our clients offer competitive benefits to support your professional and personal growth, including:
  • Health & Wellness Focus;

  • Global Medical Coverage;

  • Growth Opportunities;

  • Benefits Programs (compensation for the gym/stomatology/psychological service & etc.);

  • Performance-Driven Rewards;

  • Dynamic Work Environment.

Apply, and let your growth journey begin.

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