Marketing lead

Remote · Posted 10 days ago

Full-timeRemoteEst. 80,000 EUR

Apply now

Description

Our client, Jugabet, is a brand and gaming platform accessible to players in Latin America. With a strong regional focus and localized strategies, Jugabet is quickly becoming a key player in the market.

Perfect for those who aim to:

Own and drive the overall marketing direction for the LATAM region across performance marketing, SEO, SMM, affiliates, influencers, brand and offline channels;
Lead and manage the media buying team, ensuring efficient budget allocation, competitive CPA and high-quality traffic;
Identify and launch new traffic sources, audience segments, creative approaches and alternative advertising solutions;
Coordinate cross-functional marketing teams, translating regional business goals and market insights into clear briefs, initiatives and measurable priorities;
Bring market-specific growth proposals and ensure their effective execution by the relevant teams;
Work closely with the Affiliate Department to improve traffic quality and key metrics, including NGR, LTV and ROI;
Collaborate with the SEO team by providing regional insights, identifying growth opportunities, aligning priorities and overseeing execution against business objectives;
Coordinate SMM and influencer initiatives tailored to local audiences and cultural specifics;
Drive regional brand growth through digital and offline initiatives aligned with local player behaviour;
Own regional marketing budgets, performance reporting and growth targets.

Experience you’ll need to bring:

3+ years of experience in digital or performance marketing, including a leadership role within iGaming;
Proven experience managing media buyers and coordinating cross-functional marketing teams;
Strong expertise in audience targeting and segmentation across Meta, Google, TikTok and alternative advertising platforms;
Practical experience with retargeting, lookalike audiences, creative and audience testing, campaign optimisation and scaling;
Strong understanding of paid acquisition across Google, Meta and alternative advertising networks;
Experience working across performance marketing, SEO, SMM, affiliates, influencers and brand initiatives;
Deep understanding of the LATAM iGaming landscape, including local player behaviour, cultural insights and regulatory specifics;
Expert-level understanding of CPA, FTD, NGR, LTV, ROI and GGR metrics;
Hands-on experience with attribution and tracking tools such as AppsFlyer and Adjust;
Proven experience managing substantial monthly marketing budgets;
Experience launching new markets or building marketing functions from scratch;
A strong network of LATAM affiliate partners, local influencers or tipsters would be an advantage.

It's a perfect match if you have those personal features:

Data-driven and commercially minded;Proactive, self-driven and comfortable making high-impact decisions;
Strong cross-functional management and communication skills;
Able to translate market insights into clear initiatives and actionable briefs;
Highly adaptable and comfortable working in a dynamic, fast-changing iGaming environment.

Our clients offer competitive benefits to support your professional and personal growth, including:

Health & Wellness Focus;
Global Medical Coverage;
Growth Opportunities;
Benefits Programs (compensation for the gym/stomatology/psychological service & etc.);
Performance-Driven Rewards;
Dynamic Work Environment.

Apply, and let your growth journey begin.

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