Field Marketer

HubSpotTokyo, Japan · Posted 8 months ago

Full-time

Description

Marketer | Field Marketing - Japan

We are seeking a Marketer who will develop and execute HubSpot's Field Marketing strategy in Japan through high-impact in-person and virtual events that drive pipeline growth and customer engagement, in particular targeting the Small Business and Mid-Market segments. This role requires someone who thrives at the intersection of sales collaboration, event production, and experiential marketing - someone who can create memorable in-person and virtual experiences that drive meaningful business relationships and pipeline growth.

You'll be building and scaling our field marketing presence while serving as the primary marketing contact for Japan BDR (Business Development Reps), Sales and Customer Success Teams. The ideal candidate is a hands-on event marketer who excels at logistics coordination, stakeholder management, and creates memorable brand experiences that convert to measurable business results.

You will work closely with our APAC and global marketing teams to share learnings from the Japan market while adapting global field marketing best practices for local success.

Responsibilities:

Develop and execute in-person and virtual event strategy for Japan, including trade shows, prospect roundtables, third party events, and group demos, to drive sales pipeline, revenue, and brand awareness targeting Small Business and Mid Market segments
Own the end-to-end process for field marketing events, including content creation, speaker coordination, logistics management, and vendor relationships
Serve as the primary marketing contact for Japan BDR, Sales and Customer Success Teams on event-related initiatives, managing event invitations, attendance coordination, and ensuring active participation in field marketing programs
Collaborate closely with Revenue Marketing and Integrated Marketing colleagues to share local market insights and ensure effective execution of integrated campaigns
Track and analyze performance on deals, pipeline, and MRR generated through field marketing initiatives, identifying opportunities for continuous improvement

Qualifications:

Native Japanese speaker with business-level English proficiency and excellent communication skills in both languages
3~5 years of B2B marketing experience with proven track record in hands-on event execution and field marketing, ideally within SaaS environments, with demonstrated ability to set event strategy and prioritize initiatives based on business impact
Strong relationship-building skills with BDR and Sales Teams, with demonstrated ability to work collaboratively in cross-functional environments
Exceptional project management and logistics coordination abilities for managing multiple simultaneous events with strong attention to detail
Hands-on experience with event logistics including venue sourcing, vendor negotiations, catering coordination, and on-site event management
Comfortable being on-site at events in Tokyo, Osaka, or other cities, managing real-time adjustments, and ensuring flawless attendee experiences
Experience building speaker programs, recruiting executive speakers, and coordinating customer testimonials and panels
Self-starter with proven ability to independently manage end-to-end event production including vendor relationships, venue negotiations and on-site execution in the Japanese market
Data-oriented with ability to track event performance, pipeline attribution, and optimize programs based on measurable results

What You'll Be Doing Day-to-Day:

Planning and executing in-person and virtual events from venue selection and vendor negotiations to on-site coordination and post-event follow-up
Collaborating within the Marketing Team, as well as BDR and Sales Leaders, on event strategy, target account selection, invitation lists, and team engagement
Managing speaker recruitment, rehearsals, and customer panel coordination for high-quality program delivery
Coordinating with vendors, venues to ensure smooth event execution and exceptional attendee experiences
Conducting post-event debriefs with BDR and Sales Teams and analyzing attendee feedback to continuously improve event quality

What Makes This Role Exciting:

[Boots-on-the-Ground Impact] You'll be the regional operator who brings marketing programs to life in Japan, creating memorable brand experiences that directly drive pipeline and customer engagement. You'll own the complete event lifecycle from concept to measurable business results.
[Strategic Sales Partnership] Working as the primary event marketing partner for Japan SB and Mid-Market BDR and Sales Teams, you'll build strong relationships that bring prospects and customers together for meaningful conversations, accelerate deal cycles and strengthen customer relationships.
[Regional Influence] Your field marketing successes in Japan will be shared across APAC and globally within HubSpot, positioning you at the forefront of field marketing innovation while showcasing what works in the unique Japanese B2B market.

We welcome diverse perspectives and encourage applicants to apply even if your experiences don't perfectly align with every requirement.

We know the confidence gap and impostor syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.

If you need accommodations or assistance due to a disability, please reach out to us using this form.

At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events, such as your Product Group Summit and other gatherings, to continue building on those connections.

If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements

Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here.

India Applicants: link to HubSpot India's equal opportunity policy here.

About HubSpot

HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot's connected platform enables businesses to grow faster by focusing on what matters most: customers.

At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow.

We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too.

Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world.

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