Description
The Role
Are you ready to make your mark in one of Europe's most dynamic regions? As Senior Field Marketing Manager (all genders), DACH, you'll join a fast-growing team where your field marketing strategies directly fuel our biggest revenue engine. This is a rare opportunity to scale field marketing across Germany, Austria, and Switzerland, working alongside passionate colleagues who move fast and deliver real impact.
You'll be responsible for the strategic development and execution of field marketing strategies to drive regional growth and amplify partner marketing programs across DACH. This role involves close collaboration with sales, central marketing teams, product, and partner marketing teams to ensure cohesive and effective marketing efforts.
What you'll do
- Stakeholder Management: Manage strategic planning and relationships with internal and external stakeholders to provide updates on program progress and results. Experience working with sales teams is essential, and strong alignment is crucial.
- Event Management: Plan and execute regional events, trade shows, and webinars across DACH to drive engagement and lead generation, drawing on hands-on event and tradeshow organisation experience.
- Support Partner Programs: Amplify partner marketing programs in DACH by providing partners with the necessary resources, training, and support. Work closely with regional partners to identify opportunities for joint marketing initiatives and co-branded campaigns.
- Campaign Execution: Plan, execute, and optimise regional marketing campaigns, events, and programs to drive demand generation and revenue growth. You're comfortable using generative AI tools to accelerate campaign content creation, localise messaging at scale, and streamline reporting workflows.
- Budget Management: Manage the budget for regional marketing activities, ensuring efficient allocation of resources and budget adherence.
- Performance Metrics: Establish and track key performance indicators (KPIs) to measure the effectiveness of field and partner marketing initiatives.
- ABM Marketing: Work with sales teams to own an ABM programme regionally.
- Market Insight: Conduct assessment to identify opportunities, review campaign performance, assess the addressable market, and evaluate the market-aware landscape.
What you bring to the table
- 5+ years of marketing experience with demonstrated success in B2B SaaS field marketing, including strong event and tradeshow organisation execution as a core part of a regional go-to-market motion.
- Proven experience in field and partner marketing, with strong operational expertise.
- Robust experience in marketing automation and insight tools such as HubSpot's AI content assistant and predictive lead scoring, Lightdash, Salesforce, and Gong's AI conversation intelligence.
- Proven track record of success in partnering with Sales for shared goals.
- Data-focused mindset with demonstrated ability to interpret and understand data, including use of AI-powered tools to understand intent and optimise campaign performance.
- Experience managing external vendors and agencies.
- KPI-focused, with a clear understanding of how to deliver ROI from your activities.
- Comfortable collaborating in a matrix marketing organisation.
- You demonstrate initiative by identifying and resolving issues proactively, taking ownership of outcomes.
- Fluent German and English language skills.
- Based in Berlin, with an ability to travel across different countries in Europe.
To be considered for this role, candidates must have the legal right to work in the country of employment.
Perks at work
- Lucaflex – We acknowledge that every individual has different working styles and preferences. Our flexible working model allows you to plan your working hours and location according to your needs and professional responsibilities.
- Work from abroad – Sometimes a change of scenery can boost creativity and productivity, you can work up to 90 workdays outside your home country with the support from our partner Workflex.
- Team spirit – We value teamwork and celebrate our achievements. That's why we take many opportunities to get together, learn together, and cherish our successes together.
- Learning & Development – We encourage you to shape your own development with the support of dedicated time, resources, and budget provided by us.
- Lucanet Engage – Our feedback process is designed to support your personal and professional development in a targeted manner through regular dialogue.
- Lucanet Do Good – As a company we want to give back and support you in taking the time to do some good, individually or as a team, with paid volunteer time.
- Health & Wellbeing – Your overall wellbeing is important to us, which is why we offer tailored health and wellbeing programs, including company-wide initiatives, subsidies for sports activities, and mental health support through our external partners.
- Generous leave policy – We encourage you to take time off to relax, travel, and recharge.
- Compensation – We are committed to equal pay and to supporting your future by offering an attractive salary package that keeps your growth in focus.
- Discounts – Enjoy a whole bunch of discounts from our external corporate benefits partner.
About Lucanet
Lucanet is the CFO solution platform for modern finance and tax teams, automating processes from consolidation and financial planning to tax compliance, ESG reporting, and cash management. More than 6,000 companies worldwide rely on our easy-to-use, out-of-the-box SaaS platform. We're PE-backed and growing across global markets.
Behind the platform is a global team of 900+ people who care about doing the work well. We challenge each other to move fast without cutting corners and build solutions that change how finance and tax leaders operate. If you want your work to have real reach, and your growth is important to you, Lucanet is the right place for you.
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