Senior Manager, Marketing (MiLB)
Major League BaseballNew York, New York, United States · Posted 1 month agoDescription
We’re looking for a passionate Senior Manager of Marketing to lead the charge on several facets of Minor League Baseball (MiLB) marketing. Reporting to our Vice President of MiLB Marketing, you’ll be the driving force behind MiLB’s expanding suite of national programming, commercial activation, and fan engagement efforts.
Responsibilities
- Support the integration of the MiLB brand across all League assets, departments, and communications as needed
- Lead Brand Insights for MiLB, partnering with MLB Strategy, Marketing, and external partners to translate fan data into actionable insights
- Advance our Performance Media strategy and own project management of all national and localized media programs
- Assume strategic leadership of our Copa de la Diversion Hispanic program and additional community engagement and multicultural platforms, including an audit of impact to-date and identification of opportunities for expansion and/or refinement
- Serve as a thought leader and consultant for MiLB clubs by identifying and proactively communicating marketing best practices and standards that can be deployed locally
- Support the Vice President, Marketing in identification and expansion of commercial opportunities across MiLB
- Coordinate with MLB Special Events on MiLB representation at Jewel Events
- Collaborate cross functionally with groups including MiLB Club Services, Business Operations, Ticketing, Events, Partnerships, and Design on League-wide initiatives
- Drive the Business: You will take action against strategic priorities for the MiLB Marketing department, readjusting as business demands change. This requires a deep understanding of the P&L and a commitment to prioritizing revenue and demand generation, balancing a long-term mindset with the ability to tackle short-term priorities
- Act with Purpose: We want you to respectfully challenge the "way it’s always been done." By being relentlessly curious and knowing your "why," you will proactively identify opportunities to strengthen the MiLB brand and business
- Slow Down to Speed Up: We want you to move fast, but we value taking a second to make a solid plan. You’ll be responsible for translating big ideas into structured, clear plans and gaining alignment across our matrixed organization before we act
- People First: You will be responsible for building trusted relationships with teams across MLB and MiLB in service of departmental priorities and shared business goals. We value leaders who show compassion, assume positive intent, and are honest, direct, and constructive in their communication
Qualifications & Skills
- Bachelor’s degree in Marketing or related field or study required; Master of Business Administration preferred
- A minimum of 5-7 years of experience in a mid-to-senior level marketing position; experience in the sports and/or entertainment industry is a plus
- Hispanic/Latino and multicultural marketing experience preferred; Bilingual Spanish is strongly preferred
- Proficiency in MS Office Suite required; advanced knowledge of MS Power Point and Excel preferred
- Be experienced in navigating highly matrixed organizations to introduce and implement process and structure where none may have existed before
- Be genuinely excited about tackling the challenge of doing great work with limited resources
- Be capable of working autonomously and in partnership with others, operating from a position of strategic clarity and comfortable leading without a blueprint
- Be comfortable translating ideas into structured plans and presenting that information clearly and concisely in front of colleagues, peers, and executive management
- Have demonstrated experience in both creating a strategy and serving as the executional lead in its implementation
- Maintain a solutions-oriented mindset with a proven track record of innovation and success
- Have people management experience and a passion for guiding individual development
- Support a team-first and collaborative department with superior interpersonal skills (listens to others, respectful of differing opinions, works well in a team environment, etc.)
- Ability to travel approximately 10%
Salary Range: $110,000 - $125,000 (Base Salary) + Bonus
As a candidate for this position, your salary and related aspects of compensation will be contingent upon your work experience, education, skills, and any other factors MLB considers relevant to the hiring decision. In addition to your salary, MLB believes in providing a competitive compensation and benefits package for its employees.
Top MLB Perks & Benefits
- Competitive Benefits Package
- Company 401K Contribution
- Paid Time Off and Holidays
- Paid Parental Leave
- Access to Free Tickets to Baseball Games & MLB.TV
- Discounts at MLB Store | MLBShop.com
- Employee Assistance Programs (EAP)
- Onsite/Online Training & Development Programs
- Tuition Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Pet Insurance
Why MLB?
Major League Baseball (MLB) is the most historic of the major professional sports leagues in the United States and Canada. Employees love working at MLB because of the culture of growth, teamwork, and professionalism. Employees who are most successful at MLB take initiative, know how to identify problems and provide solutions, and always put the Team first. For those ready to step up to the plate and join the major leagues, MLB takes the same approach as teams do with their players: empowering our “workforce athletes” to be at their best by engineering experiences that put employees in the best position to succeed. Major League Baseball is looking for candidates who are passionate about growing America’s pastime to best serve its fans for decades to come.
California Residents: Please see our California Recruitment Privacy Policy for more details.
Colorado Residents: Colorado based applicants may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.
Applicants requiring a reasonable accommodation for any part of the application and hiring process, please email us at accommodations@mlb.com. Requests received for non-disability related issues, such as following up on an application, will not receive a response.
Are you ready to Step Up to the Plate? Apply below!
Similar jobs
Est. 95,000 USD
The Manager, Culture Marketing will help MLB show up in culture in ways that feel relevant, credible, and current. This role will support the development and execution of integrated culture marketing initiatives across k…
Est. 185,000 USD
The MLB Product team is seeking an experienced Director to lead the delivery, evolution, integrations, and operational excellence of MLB’s fan activation and marketing technology platforms. This role sits within the Fan…
Est. 80,000 USD
The Campaign Manager, Performance Media is member of the Performance Media team and is primarily responsible for supporting the day-to-day execution and operations of paid media campaigns across programmatic channels, Me…
Est. 140,000 USD
The Director, International Partnerships will lead MLB’s International Partnership sales efforts to enhance MLB’s promotion and visibility in international markets and increase revenue across the League. This person will…
Est. 35,360 USD
The Lead, Brand Experience & Marketing supports revenue growth and brand visibility for the Jackie Robinson Training Complex by assisting with execution of marketing initiatives, social media, media relations, corpor…
Est. 70,200 USD
Major League Baseball is looking for a Senior Coordinator, Retail Marketing in the Consumer Products/Ecommerce/Retail Marketing department to support key and emerging MLB retailers on their day-to-day MLB business with t…
Est. 67,500 USD
Major League Baseball is looking for a highly motivated candidate with a tireless work ethic to fulfill the role of Coordinator, Global Consumer Products. This position supports MLB’s US Domestic Hard Goods & Sof…
MLB’s Marketing team in Korea is responsible for executing marketing and brand activations targeting the Korean audience. Activities include online/offline brand promotions, paid media, social media, content development,…
Est. 167,500 USD
Major League Baseball is looking for a Senior Android Engineer, MLB App Feature Teams to join the team building the MLB App experiences that bring fans closer to the game, including personalized feeds, real-time scores a…
Est. 167,500 USD
As a Senior Security Engineer, Development Security & Operations, you will help build the security engineering layer behind MLB’s application delivery and cloud infrastructure. The work spans applications, APIs, clou…
Est. 167,500 USD
Major League Baseball is looking for a Senior Android Engineer, MLB App Feature Teams to join the team building the MLB App experiences that bring fans closer to the game, including personalized feeds, real-time scores a…
Est. 62,400 USD
Major League Baseball (MLB) is seeking a highly organized Project Coordinator to join its Business Ops & Logistics Team. This role serves as a critical bridge between business strategy and technical execution, drivin…
Est. 117,500 USD
Tickets.com is looking for a Test Engineer who is responsible for leading the test effort for one of the Product Development teams within our Venue Engineering group. This role will serve as a core member of an Agile tea…
Est. 75,000 USD
Tickets.com, a wholly owned subsidiary of Major League Baseball (MLB), delivers innovative, cutting-edge technologies to enable frictionless and unforgettable fan experiences in venues across the globe. Together with MLB…
Est. 62,400 USD
Major League Baseball is looking for a Project Coordinator in the Global Design Department to support the Global Design Project Management team across a wide range of creative initiatives, with a focus on social media an…
Est. 62,400 USD
Major League Baseball is looking for a Designer, Brand Design (Seasonal) to support the development and execution of visual branding and a wide range of graphic design projects across key Major League Baseball initiative…
Est. 137,500 USD
Major League Baseball is looking for a Software Engineer to join a cross-platform engineering group that ships our Mobile MLB App and MLB.TV Connected TV experience focused on Streaming and Subscriptions. You will work i…
Est. 137,500 USD
Major League Baseball is looking for a Software Engineer to join a cross-platform engineering group that ships our Mobile MLB App and MLB.TV Connected TV experience focused on Streaming and Subscriptions. You will work i…
Est. 62,400 USD
Major League Baseball is looking for a Designer in the Brand Design Department to support the development and execution of visual branding and a wide range of graphic design projects across key Major League Baseball init…
Est. 47,320 USD
As Receptionist, you will serve as first point of contact for visitors and callers to MLB offices. You will provide efficient, courteous and personalized service that positively affects the users call/visit experience. Y…
Est. 62,240 USD
Major League Baseball is looking for a Designer (Seasonal) to support the development and execution of visual branding and a wide range of graphic design projects across key Major League Baseball initiatives. Responsibil…
Est. 49,920 USD
Major League Baseball is looking for an Event Ticketing & Financial Analyst in the Global Operations & Events department to manage essential financial operations, including processing orders, generating invoices,…
Est. 67,440 USD
The Technical Facilities Integration Engineer will be responsible for supporting day to day operations of the MLB Baseball Technology Data Centers, Youth academies and facilities. This will include installation and fabri…
Est. 170,000 USD
Tickets.com is looking for a Director of Accounting to manage the organization’s accounting operations, ensuring accurate financial reporting, and maintaining strong internal controls and compliance activities. This is a…
Est. 62,400 USD
Major League Baseball is looking for a Live Content Video Editor & Producer to deliver social-first videos and long-form storytelling pieces. This role focuses on fast-paced editing, narrative building, and potential…
Est. 52,000 USD
MLB Photos is looking to add a photographer/photo editor to their team to assist with photo coverage, photo editing, and other department needs throughout the 2026 season. This seasonal part-time position will be based o…
Est. 55,000 USD
Major League Baseball is proud to sponsor a select group of qualifying candidates to attend the 15th Annual SABR Analytics Conference (Society for American Baseball Research), to be held February 27 - March 1, 2026 in Ph…
Est. 62,400 USD
The Incident Response and Threat Intelligence Analyst is responsible for detecting, investigating, and responding to cybersecurity incidents, fraud, and digital threats impacting the organization and its affiliates. This r…
Est. 35,000 USD
Major League Baseball is looking for a Lead Attendant, Facilities & Event Operations (Full-Time) in the Facilities & Event Operations department to serve as a hands-on, entry-level facility operations position re…
Est. 35,360 USD
The Lead, Brand Experience & Marketing supports revenue growth and brand visibility for the Jackie Robinson Training Complex by assisting with execution of marketing initiatives, social media, media relations, corpor…