Description
Medier isn’t just a marketing agency—we’re creative partners to our clients. From digital and social media strategies to PR, influencer collaborations, SEO, programmatic advertising, and CRM, we offer a comprehensive suite of expert services. By combining creativity with data-driven insights, we don’t just deliver campaigns—we deliver results.
Our philosophy is simple — hire a team of diverse, passionate people and foster a culture that empowers you to do your best work. Is it a match? You’re in.
Location: Valencia, on-site
Responsibilities:
- Define and execute the global Sports CRM strategy across multiple markets
- Own the full sportsbook player lifecycle: onboarding, retention, reactivation, and churn prevention
- Build CRM campaigns around major sports events, tournaments, and betting behavior
- Develop segmentation strategies based on player value, betting activity, and engagement patterns
- Create personalized communication strategies across Email, SMS, Push, In-App, and onsite channels
- Analyze CRM performance using KPIs such as LTV, ARPU, retention, conversion, turnover, and churn
- Drive A/B testing and continuous optimization of campaigns, bonuses, and player journeys
- Develop sportsbook promotional mechanics, including free bets, odds boosts, missions, streaks, and leaderboards
- Collaborate with Product and Trading teams on sportsbook offers and engagement strategies
- Ensure CRM activity aligns with local regulations and responsible gaming requirements
- Lead and mentor a global CRM team
- Monitor competitor activity, CRM trends, and sportsbook engagement mechanics
Requirements:
- 6+ years of CRM experience within iGaming, including strong Sportsbook CRM exposure
- 2+ years of on a Head role in Sports CRM
- Strong understanding of sportsbook player behavior and betting mechanics
- Experience working across multiple GEOs and markets
- Deep understanding of CRM KPIs, segmentation, and retention strategies
- Strong analytical and data-driven mindset
- Experience managing cross-functional stakeholders and CRM teams
- Ability to work in a fast-paced, high-volume environment
- English level: Upper-Intermediate or higher
Nice to Have:
- Experience with real-time CRM triggers and automation
- Experience with gamification and loyalty systems
- Background in both Casino and Sports products
- Experience in regulated markets
Reshape marketing with us. Let’s work!
By submitting your application, you agree to our Privacy Policy.
Similar jobs
Est. 60,000 EUR
Our client, a fast-scaling international marketing company, is a major player in the iGaming industry, with a dedicated focus on expanding operations across Asia. From deep market research and business strategy to perfor…
We are Kaizen Gaming Kaizen Gaming, the team powering Betano, is one of the biggest GameTech companies in the world, operating in 20 markets. We always aim to leverage cutting-edge technology, providing the best experien…
We are Kaizen Gaming Kaizen Gaming, the team powering Betano, is one of the biggest GameTech companies in the world, operating in 20 markets. We always aim to leverage cutting-edge technology, providing the best experien…
Est. 60,000 EUR
Our client, Growe, is a leading business advisory and services group in iGaming and Entertainment. Сreators of strategies that work and solutions that scale. Combining strategic vision with hands-on expertise, Growe help…
Our client is an international online gaming company offering sports betting and casino services, with a significant presence in Latin America. Strategic focus is to deliver a high-quality, personalized gaming experience…
Est. 55,000 EUR
The Greek marketing team is looking for a CRM Manager who is passionate about sports and casino. This is a fantastic opportunity to work with our world class and award-winning brands. THE WOW We are looking for a CRM man…
Est. 55,000 EUR
The Wow Betsson is partnering with Thunderbite, and Xtremepush company, and we are looking for a CRM Project Manager - Gamification to join our CRM team and lead this exciting rewards product within Commercial. In this r…
Our client, Jugabet, is a brand and gaming platform accessible to players in Latin America. With a strong regional focus and localized strategies, Jugabet is quickly becoming a key player in the market. Perfect for those…
Est. 60,000 EUR
Growe welcomes those who are excited to: Prepare and own a strategic monthly VIP CRM calendar tailored for Casino and Sports customers, leveraging analytics to drive data-informed decisions; Control VIP CRM revenue targe…
Est. 217,500 USD
About Us Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products a…
Est. 55,000 EUR
We are Kaizen Gaming Kaizen Gaming, the team powering Betano, is one of the biggest GameTech companies in the world, operating in 20 markets. We always aim to leverage cutting-edge technology, providing the best experien…
We are Kaizen Gaming Kaizen Gaming, the team powering Betano, is one of the biggest GameTech companies in the world, operating in 20 markets. We always aim to leverage cutting-edge technology, providing the best experien…
Est. 55,000 EUR
Our Engagement Product Development team is growing and we are now looking for a Senior Salesforce Marketing Cloud Developer to join! Engagement at Betsson Group ensures our customers come back for more. It’s all about lo…
Est. 132,500 USD
About Us Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products a…
Est. 60,000 EUR
Our Engagement Product Development team is growing and we are now looking for a Senior Salesforce Marketing Cloud Developer to join! Engagement at Betsson Group ensures our customers come back for more. It’s all about lo…
Est. 80,000 EUR
Our Engagement Product Development team is growing and we are now looking for a Senior Salesforce Marketing Cloud Developer to join! Engagement at Betsson Group ensures our customers come back for more. It’s all about lo…
Est. 240,000 USD
About Us Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products a…
Est. 60,000 GBP
By bringing together next-gen technology and the finest live data available, Genius Sports is enabling a new era of sports for fans worldwide, delivering experiences that are more immersive, interactive and personalised…
Est. 55,000 EUR
The Wow In this role, you will manage a portfolio of complex CRM project initiatives that span across multiple commercial regions. With Central CRM Services focus, you will lead a team to provide highest quality service…
Est. 75,000 GBP
About Us Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products a…
About Us:Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming.Betty Canada is a scale up company accredited by the Alcohol and Gaming Commissio…
Est. 31,920 USD
About Us Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products a…
Est. 31,920 USD
About Us Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products a…
Est. 80,000 EUR
Our client is an international online gaming company offering sports betting and casino services, with a significant presence in Latin America. Strategic focus is to deliver a high-quality, personalized gaming experience…
Est. 45,000 EUR
We are Kaizen Gaming Kaizen Gaming, the team powering Betano, is one of the biggest GameTech companies in the world, operating in 20 markets. We always aim to leverage cutting-edge technology, providing the best experien…
Est. 120,000 USD
PENN Entertainment, Inc. is North America’s leading provider of integrated entertainment, sports content, and casino gaming experiences. From casinos and racetracks to online gaming, sports betting and entertainment cont…
PENN Entertainment, Inc. is North America’s leading provider of integrated entertainment, sports content, and casino gaming experiences. From casinos and racetracks to online gaming, sports betting and entertainment cont…
Est. 120,000 GBP
By bringing together next-gen programmatic media buying services, official live sports data, and deep fan and casino player intelligence, Genius Sports iGaming division powers a new era of betting and gaming advertising,…
Est. 35,000 EUR
We are Kaizen Gaming Kaizen Gaming, the team powering Betano, is one of the biggest GameTech companies in the world, operating in 20 markets. We always aim to leverage cutting-edge technology, providing the best experien…
Est. 60,000 EUR
Are you an experienced Software Engineer festinated about leadership? The Sportsbook Area within Product Development is now hiring! We have a world-class Sportsbook, developed in-house by our dedicated Sportsbook tech te…