Description
Main Responsibilities
- Own product positioning, messaging, and differentiation in the market
- Drive go-to-market (GTM) strategy for new features and product launches
- Create sales enablement materials (pitch decks, one-pagers, battlecards, case studies)
- Conduct competitive analysis and maintain win/loss tracking
- Partner with Product, Sales, and Customer Success to align messaging
- Develop buyer personas and map customer journeys
- Support demand generation with content, webinars, and campaigns
- Gather and synthesize customer/market insights to inform roadmap
Key Skills
- Strong written and verbal communication (messaging, storytelling)
- Market research and competitive intelligence
- Cross-functional collaboration (Product, Sales, Marketing, CS)
- Data-driven decision making (pipeline influence, win rates, adoption metrics)
- Content creation and campaign execution
- Familiarity with tools: HubSpot, Salesforce, Gong, Notion, Figma
Experience Requirements
- 5+ years in B2B Cybersecurity SaaS
- Demonstrated experience with product launches end-to-end
- Exposure to enterprise or mid-market sales cycles
- Bachelor's degree (Marketing, Business, or technical field preferred)
Similar jobs
Est. 120,000 USD
ScaleOps is redefining autonomous cloud and AI infrastructure. We're on a mission to free DevOps and platform engineers from manual resource management so they can focus on innovation, not tuning resources. The results:…
ScaleOps is redefining autonomous cloud and AI infrastructure. We're on a mission to free DevOps and platform engineers from manual resource management so they can focus on innovation, not tuning resources. The results:…
Est. 115,000 USD
GuidePoint Security provides trusted cybersecurity expertise, solutions and services that help organizations make better decisions and minimize risk. By taking a three-tiered, holistic approach for evaluating security po…
Position Overview We are seeking a Product Manager (formerly Business Analyst also would be considered) to drive user engagement and stakeholder management for our cybersecurity solutions, working closely with the lead P…
Est. 130,000 USD
At Two Six Technologies, we build, deploy, and implement innovative products that solve the world’s most complex challenges today. Through unrivaled collaboration and unwavering trust, we push the boundaries of what’s po…
Est. 140,000 USD
Neo Security is looking for a Director of Field Marketing & Events to build and lead our field marketing function from the ground up. You will own the strategy and execution of everything that puts our brand and our…
Est. 120,000 USD
About the Role We're hiring a Senior Marketing Operations Manager to build and own the foundation of our marketing engine. This is a highly technical, high-ownership role: you'll architect the marketing tech stack, defin…
Est. 240,000 USD
At OneSpan, we specialize in digital identity and anti-fraud solutions that create exceptional and secure experiences.At OneSpan, we empower critical infrastructure organizations to thrive by enabling secure, compliant,…
Est. 85,000 GBP
Welcome to the future of cloud networking and security! Cato Networks is the first company to converge enterprise networking and security into one centralized and global service that is delivered by cloud. It is led by n…
Welcome to the future of cloud networking and security! Cato Networks is the first company to converge enterprise networking and security into one centralized and global service that is delivered by cloud. It is led by n…
Est. 120,000 USD
SonicWall is a cybersecurity forerunner with more than 30 years of expertise and is recognized as a leading partner-first company, ensuring our partners and their customers are never alone in the fight against cybercrime…
Est. 125,000 USD
Product Manager – Job Description About the Role We are seeking a highly motivated and strategic Product Manager to lead the planning, development, and launch of innovative products that deliver strong customer value and…
Est. 200,250 USD
Join the Future of Security at Netskope Netskope (NASDAQ: NTSK) is a leader in modern security and networking for the cloud and AI era. We secure and accelerate cloud, data, and AI in real time, everywhere. Thousands of…
Welcome to the future of cloud networking and security! Cato Networks is the first company to converge enterprise networking and security into one centralized and global service that is delivered by cloud. It is led by n…
Est. 173,333 USD
Product Marketing Manager Hybrid - NYC or SFO About the Job At Nscale, our Marketing team plays a critical role in driving the adoption and engagement of our sovereign AI cloud platform. We take a data-centric approach t…
Welcome to the future of cloud networking and security! Cato Networks is the first company to converge enterprise networking and security into one centralized and global service that is delivered by cloud. It is led by n…
Est. 182,500 USD
Welcome to the future of cloud networking and security! Cato Networks is the first company to converge enterprise networking and security into one centralized and global service that is delivered by cloud. It is led by n…
Est. 185,000 USD
Company Description Air is the leader in Enterprise Readiness. Our mission is to establish readiness as a real-time condition that is continuously achieved. Today, a dangerous Readiness Gap exists between what the front…
Est. 80,000 EUR
Join a dynamic security firm at the forefront of innovation, leveraging machine learning to detect on-chain threats in real-time. As a Product Manager specializing in AI and Web3 Security, you will define and execute the…
Est. 120,000 USD
About impact.comimpact.com is the world’s leading commerce partnership marketing platform, transforming the way businesses grow by enabling them to discover, manage, and scale partnerships across the entire customer jour…
Est. 270,000 USD
Welcome to the future of cloud networking and security! Cato Networks is the first company to converge enterprise networking and security into one centralized and global service that is delivered by cloud. It is led by n…
Est. 125,500 GBP
Join the Future of Security at Netskope Netskope (NASDAQ: NTSK) is a leader in modern security and networking for the cloud and AI era. We secure and accelerate cloud, data, and AI in real time, everywhere. Thousands of…
Our client, a fast-scaling international marketing company, is a major player in the iGaming industry, with a dedicated focus on expanding operations across Asia. From deep market research and business strategy to perfor…
Est. 162,000 USD
C3 AI (NYSE: AI), is the Enterprise AI application software company. C3 AI delivers a family of fully integrated products including the C3 Agentic AI Platform, an end-to-end platform for developing, deploying, and operat…
Est. 186,500 USD
About the Role Abnormal AI is seeking a Senior Product Marketing Manager to help shape the next chapter of our core email security business. This is a highly strategic PMM role at the intersection of Product, customers,…
Est. 160,500 USD
About Tailscale Tailscale is making safe connection effortless by delivering software that makes it easy to securely interconnect people and their devices, no matter where they are. From hobbyists to multinational corpor…
Est. 120,000 EUR
Supermetrics is at an inflection point. The business was built on product-market fit — connecting marketing data to analytics tools for 200,000+ customers. Now we're evolving into the trusted intelligence layer behind AI…
Est. 123,000 USD
Backblaze is the object storage leader in the open cloud movement, fueling customer success with cloud storage built purposefully to unlock budgets, unburden administrators, and unleash innovators. Together with our part…
About Tailscale Tailscale is making safe connection effortless by delivering software that makes it easy to securely interconnect people and their devices, no matter where they are. From hobbyists to multinational corpor…
Est. 124,000 USD
ScaleOps is redefining autonomous cloud and AI infrastructure. We're on a mission to free DevOps and platform engineers from manual resource management so they can focus on innovation, not tuning resources. The results:…