Description
About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
AI at SharkNinja
At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.
Creator Commerce Specialist
Shark Home · Shark Beauty · Ninja
Department: Social Media & Community
Platforms: Instagram & TikTok (primary) · Facebook & YouTube (secondary)
The Role
We are not looking for someone to moderate comments. We are looking for someone who lives on the For You Page, understands that a single reply in the right comment section can outperform a paid campaign, and treats community as the brand's most powerful asset. You will own community management across three distinct brands and audiences — Shark Home, Shark Beauty, and Ninja — with Instagram and TikTok as your primary stage.
Responsibilities
What You'll Do
Drive Social Commerce Growth
- You'll help turn creator influence into measurable commercial results by supporting and scaling SharkNinja's social commerce programmes.
- Identify creators with strong commerce potential and support their activation as creator and performance partners.
- Execute social commerce campaigns that connect social engagement with conversion and sales.
- Help develop and refine playbooks, processes, and best practices that can be scaled across brands and markets.
- Stay on top of social commerce trends, platform updates, and emerging opportunities.
- You'll work closely with Commercial, Retail Marketing, Ecommerce, and Social teams to bring social commerce into key business moments.
- Support creator-led activations around product launches, promotions, retailer events, and seasonal campaigns.
- Translate creator insights and social trends into actionable recommendations for retail and commercial teams.
- Help educate internal stakeholders on how social commerce and creator partnerships drive conversion and customer acquisition.
- Collaborate across functions to ensure social commerce activity aligns with business objectives.
- Manage Creator & Performance Programmes
- You'll support the day-to-day execution and optimisation of creator and social commerce initiatives.
- Manage creator and social commerce platforms including Amazon Associates, LTK, and similar tools.
- Support creator onboarding, commission management, tracking, and performance reporting.
- Monitor programme performance and identify opportunities to improve results.
- Flag high-performing creator content for amplification through paid media and retail channels.
- Measure and Optimise Performance
- You'll help ensure social commerce activity is tracked, analysed, and continuously improved.
- Track key performance metrics including clicks, conversions, sales, and revenue influence.
- Build regular reporting dashboards and performance summaries for stakeholders.
- Work with Analytics and Finance teams to validate performance and identify growth opportunities.
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