WPP Media: Influencer Campaign Manager- Dubai
WPP MediaDubai, United Arab Emirates · Posted 2 months agoDescription
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
Role Summary and Impact
The Influencer Marketing Manager owns the day-to-day planning and delivery of influencer campaigns across WPP Media client accounts. This role manages campaigns end-to-end, from strategic recommendations, creator mix and budget planning through execution, reporting, finance tracking and optimization. The Manager acts as the key operational lead for clients and internal teams, ensuring campaigns are delivered efficiently, creatively and commercially, while guiding Executives and strengthening creator relationships across the portfolio.
- Translate client briefs into influencer campaign approaches, creator territories, content formats, channel recommendations and execution plans.
- Build influencer strategies that balance brand objectives, audience relevance, creator authenticity, market nuance and measurable KPIs.
- Develop creator shortlists and recommendations across nano, micro, macro, celebrity, expert, community and niche talent depending on the campaign need.
- Lead the end-to-end campaign workflow including influencer selection, negotiation, briefing, contracting support, content review, approvals, publishing and reporting.
- Manage campaign budgets, negotiate fees with creators and agents, track committed spend, monitor payment requirements and support finance reconciliation.
- Advise clients and internal teams on creator usage, whitelisting, partnership ads, content rights, paid amplification and platform best practice where required.
- Oversee influencer reporting, analyze performance data, extract insights and develop recommendations for future optimization.
- Own day-to-day client communication, including status updates, campaign recommendations, issue management and performance readouts.
- Manage and mentor Executives, ensuring clear delegation, quality control, timely follow-up and professional development.
- Build and maintain strong creator, agent and partner relationships to secure better access, quality, flexibility and value for clients.
- Identify opportunities to improve processes, templates, reporting standards, influencer rosters and ways of working.
- Collaborate closely with media, strategy, creative, social, commerce and client service teams to integrate influencer work into the wider communications plan.
- Stay ahead of platform changes, creator trends, disclosure requirements, regional cultural nuances and category developments.
Skills and Experience
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
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