Description
Who We Are
VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. In 2026, VML was named Campaign’s Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.
Senior Social Creative
About VML
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, building connected brands that drive growth for our clients. We do this by leveraging our three core practices: Brand Experience, Customer Experience and Commerce. Within these practices we offer expertise across communications, commerce, consultancy, CRM, data, production and technology. We deliver end-to-end solutions that result in revolutionary work.
The Role: Senior Social Creative
We are looking for a Senior Social Creative who doesn't just understand social. They help define what great social creativity looks like.
This is a copy-led creative role for a writer who can turn cultural insight into compelling language, distinctive brand voices and original social-first ideas. You should be as comfortable writing a six-word hook or reactive comment as you are developing a campaign platform, creator script or global social narrative.
This role is for someone who lives and breathes social culture, has exceptional creative instincts, and knows how to develop ideas that genuinely earn attention in today's fast-moving social landscape. You understand that the strongest social ideas aren't adapted from bigger campaign thinking. They're born from culture, communities, creators and platform behaviours.
As a senior member of the creative team, you'll lead the development of bold, social-first concepts across always-on content, campaigns and reactive moments, helping shape the creative direction for one of our flagship client accounts. You'll partner closely with Creative Directors, Strategists, Designers, Producers and Account teams to create work that is culturally relevant, platform-native and commercially effective.
You will originate ideas through language, lead copy development from concept to execution, and help define how the brand sounds across platforms, audiences and cultural moments.
You'll also play an important role in elevating the creative output of the wider team by bringing fresh thinking, inspiring those around you, and maintaining a consistently high creative standard across everything we produce.
Key Responsibilities
Social-First Ideation
- Lead the development of original ideas that are born in social, not adapted into it
- Translate strategic insight and audience understanding into breakthrough social-first creative
- Originate campaign platforms, recurring formats and reactive ideas through strong conceptual and verbal thinking
- Drive creative thinking within brainstorms, workshops and concept development
- Push creative ambition whilst ensuring ideas remain executable across platforms
- Express ideas simply and persuasively, from a single-line proposition through to a fully developed creative narrative
Copywriting & Verbal Craft
- Lead copy development across social campaigns, always-on content, reactive moments and creator-led work
- Write compelling hooks, headlines, captions, scripts, supers, voiceovers, dialogue, comments and community responses
- Develop distinctive campaign platforms, naming systems, recurring formats and social series
- Define, evolve and protect a distinctive brand voice, adapting tone intelligently across platforms, audiences, markets and cultural moments
- Turn complex strategic, product or technical messages into simple, culturally relevant and highly shareable creative
- Write natural, believable language for creators and talent that feels platform-native rather than overly scripted or advertising-led
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