Description
Purpose of the Role
The Senior Marketing Manager will build and lead NetPay’s Marketing function, integrating Brand, Digital Growth, Product Marketing and Commercial Enablement into one business-driven organization.
This role is responsible for transforming Marketing into a strategic growth engine by developing high-performing teams, establishing scalable operating models and connecting brand building, digital acquisition and go-to-market with measurable business impact.
The ideal candidate combines deep expertise in Brand and Digital Growth with the executive leadership required to build organizations, develop people and influence cross-functional stakeholders.
Key Responsibilities
Marketing Leadership & Organizational Development
- Build and develop a high-performing Marketing organization, coaching talent and creating future leaders.
- Design Marketing’s operating model, governance and ways of working.
- Partner with executive leadership to position Marketing as a strategic business function.
Brand Strategy & Commercial Storytelling
- Define and evolve NetPay’s Brand Strategy, positioning and messaging.
- Ensure consistency across all customer and commercial touchpoints.
- Lead commercial storytelling and sales enablement assets.
Digital Growth & Acquisition
- Define the Digital Growth strategy across paid media, social, SEO, web, lead generation, CRO and experimentation.
- Build scalable acquisition funnels and experimentation frameworks from awareness through qualified demand.
- Drive measurable growth through data-driven marketing, optimizing leads, MQLs, conversion and acquisition efficiency.
Product Marketing & Cross-functional Leadership
- Establish Product Marketing/GTM frameworks, planning processes, KPIs and performance management.
- Partner with Product on launches and with Commercial on demand generation and enablement.
- Improve collaboration with Product, Commercial, Merchant Services, Data and Technology.
Requirements & Qualifications
Education
- Bachelor’s degree in Marketing, Business, Communications or related field.
- MBA or postgraduate studies are highly desirable.
- Desirable specialization in Brand Strategy, Digital Marketing, Growth, Product Marketing or Business Strategy.
Experience
- 10+ years of progressive experience across Brand, Digital Growth, Product Marketing or Marketing Leadership.
- Proven experience building, transforming or scaling Marketing organizations.
- Experience leading multidisciplinary Marketing teams and developing high-performing talent.
- Strong experience integrating Brand Strategy with Digital Growth, acquisition and go-to-market.
- Experience influencing executive leadership and driving cross-functional alignment.
- Experience in B2B, Fintech, Payments, SaaS or technology companies is highly preferred.
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