Description
More Nutrition is the #1 better-for-you nutrition brand in Germany and one of the fastest-growing brands in Europe, delivering 50%+ YoY growth and serving more than 2 million active DTC customers. We are on a clear trajectory to become a €1Bn brand by 2027, and the Netherlands is one of our most exciting international growth markets.
With strong customer acquisition already in place, our next priority is clear: turning first-time buyers into loyal, high-LTV customers. We are looking for a Senior CRM Manager Netherlands to take ownership of CRM as a powerful retention and growth engine for the Dutch market.
As (Senior) CRM Manager (gn) - Netherlands, you will own and develop our CRM and lifecycle strategy, with a clear focus on second purchase, retention, and customer lifetime value.
Your Mission
- You define and execute the CRM & lifecycle strategy for the Dutch market and take end-to-end ownership of its performance.
- You build and optimize automated customer journeys across welcome, post-purchase, replenishment, reactivation, and win-back.
- You plan and execute localized CRM campaigns and continuously advance segmentation and personalization.
- You partner closely with the NL Country Manager and Promotion Planning to activate launches, promotions, restocks, and key commercial moments.
- You own CRM performance across revenue, conversion, repeat purchase rate, and CLV and translate insights into a clear optimization roadmap.
- You drive continuous experimentation and A/B testing to identify and scale the most effective retention levers.
- You collaborate with Performance Marketing and Influencer teams to ensure CRM is fully integrated into the wider market strategy.
- You ensure all CRM activities follow GDPR and data privacy requirements.
Your Qualifications
- You bring 4+ years of experience in CRM, lifecycle, or email marketing, ideally within DTC or eCommerce.
- You have strong hands-on expertise with Klaviyo or similar CRM platforms, including automation, segmentation, personalization, testing, and deliverability.
- You have a proven track record of driving measurable improvements in retention, repeat purchase, and customer lifetime value.
- You have a strong understanding of the Dutch consumer market, including local shopping behavior and communication style.
- You combine a strong analytical and commercial mindset with the ability to turn customer data into concrete actions.
- You bring a high level of ownership and are comfortable driving initiatives independently from strategy through execution.
- You have a solid understanding of GDPR and data privacy best practices.
- You are fluent in Dutch and English; German is a plus.
Why choose us?
Being part of our team means joining a high-performing company with a diverse and inclusive culture. In our fast-growing team of over 1,200 employees, we combine our passion for sports nutrition, supplements, and healthy foods with cutting-edge technology, production, and logistics processes. All of this serves one goal: providing our customers with top-quality products to support their healthy and active lifestyle.
You can look forward to a strong sense of team spirit, ongoing opportunities for professional growth and responsibility, and an exciting work environment that blends lifestyle and career. With locations in Hamburg, Elmshorn, Kaltenkirchen/Nützen, and Elsdorf, TQG offers diverse career opportunities in areas such as technology, product development, sales, marketing, and logistics. Additionally, you’ll benefit from:
- Flexible working hours and remote work options
- Attractive employee discounts
- Subsidy for the E-gym Wellpass
- Workation
- Corporate benefits
- 28 days vacation/year
- and much more
About Us
The Quality Group (TQG) is an innovative provider of sports nutrition products, bringing together the successful brands ESN and More Nutrition since 2021.
ESN has been the German market leader in sports nutrition since 2004, offering products like protein powders, bars, and supplements designed for ambitious fitness goals. Founded in 2017, More Nutrition focuses on healthy, reduced-sugar foods, providing solutions for conscious nutrition and weight management without compromise.
TQG’s vision is to help people become the best version of themselves. With passion and innovation, the company develops high-quality products that promote health, performance, and joy in life. Its agile company culture and exciting career opportunities make TQG a strong partner not only for customers but also for employees.
This is us – The Quality Group – nice to meet you! Now it’s your turn!
We look forward to your application! Regardless of gender, age, background, or identity – what matters to us is who you are and what you bring to the table. Join our team and grow with us!
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