Description
More Nutrition is the #1 better-for-you nutrition brand in Germany and one of the fastest-growing brands in Europe. With over 2 million active D2C customers and 50%+ YoY growth, we are on a clear trajectory to become a €1Bn brand by 2027. TikTok is central to how we get there. We launched our TikTok Shop in Germany in 2025, and the results have been transformative. We are now launching in further markets, and TikTok Shop is embedded as a core pillar of our Strategic Growth Model.
We are looking for a strategic Head of TikTok Shop (gn) to take ownership of this channel across Europe. You will set the direction, manage the agencies that handle day-to-day execution, and make TikTok Shop a scalable, high-impact acquisition engine for More Nutrition.
As our Head of TikTok Shop (gn), you own the TikTok Shop channel across all More Nutrition markets. You define the strategy for each market, manage the P&L, lead our agency partners, and ensure TikTok is leveraged to its full potential—not only as a sales channel, but also as a powerful acquisition engine and awareness platform for our hero categories. You work closely with our D2C, Influencer, Creative, and Performance Marketing teams to fully integrate TikTok Shop into our broader commercial strategy.
Your Mission
1. TikTok Shop Strategy
- You own and drive the TikTok Shop strategy across all relevant markets.
- You lead market launches and adapt strategies to local platform dynamics.
- You define the creator seeding strategy while guiding agency execution.
- You stay ahead of TikTok trends and turn platform updates into growth opportunities.
2. TikTok as an Acquisition & Awareness Channel
- You drive new customer acquisition through TikTok Shop and scalable growth initiatives.
- You increase awareness for our hero categories through impactful content and creator strategies.
- You work with Performance Marketing to amplify top-performing creator content.
3. P&L Ownership
- You own the TikTok Shop P&L across all markets.
- You manage budgets and allocate investments for maximum commercial impact.
- You ensure TikTok Shop contributes to our Strategic Growth Model targets.
4. Agency Management & Operational Oversight
- You set the strategic direction for our agency partners.
- You define KPIs, monitor performance, and drive continuous optimization.
5. Cross-Functional Collaboration
- You align TikTok Shop initiatives with our D2C commercial calendar.
- You collaborate closely with Influencer, Creative, and Performance teams.
- You work with international stakeholders to localize and scale the strategy.
Your Qualifications
- You have at least 3 years of experience in the field of TikTok, especially TikTok Shop, in a fast-paced, high-performance environment such as consulting, a startup, or investment banking.
- You understand the nutrition industry and the creator economy, and know how influencers build trust, create communities, and drive purchasing decisions.
- You have experience in the beauty, wellness, or FMCG industry.
- You have a strategic mindset and enjoy owning a business channel while managing external partners.
- You're an active TikTok user who understands the platform, its culture, and the path from scroll to sale. Experience with Shopify is a plus.
- You have strong commercial acumen and are comfortable working with metrics such as NOI, CAC, and contribution margin.
- You take a data-driven approach, identify opportunities quickly, and translate insights into action.
- You are fluent in English and German.
Why choose us?
Being part of our team means joining a high-performing company with a diverse and inclusive culture. In our fast-growing team of over 1,200 employees, we combine our passion for sports nutrition, supplements, and healthy foods with cutting-edge technology, production, and logistics processes. All of this serves one goal: providing our customers with top-quality products to support their healthy and active lifestyle.
You can look forward to a strong sense of team spirit, ongoing opportunities for professional growth and responsibility, and an exciting work environment that blends lifestyle and career. With locations in Hamburg, Elmshorn, Kaltenkirchen/Nützen, and Elsdorf, TQG offers diverse career opportunities in areas such as technology, product development, sales, marketing, and logistics. Additionally, you’ll benefit from:
- Flexible working hours and remote work options
- Attractive employee discounts
- Subsidy for the E-gym Wellpass
- Workation
- Corporate benefits
- 28 days vacation/year
- and much more
About Us
The Quality Group (TQG) is an innovative provider of sports nutrition products, bringing together the successful brands ESN and More Nutrition since 2021.
ESN has been the German market leader in sports nutrition since 2004, offering products like protein powders, bars, and supplements designed for ambitious fitness goals. Founded in 2017, More Nutrition focuses on healthy, reduced-sugar foods, providing solutions for conscious nutrition and weight management without compromise.
TQG’s vision is to help people become the best version of themselves. With passion and innovation, the company develops high-quality products that promote health, performance, and joy in life. Its agile company culture and exciting career opportunities make TQG a strong partner not only for customers but also for employees.
This is us – The Quality Group – nice to meet you! Now it’s your turn!
We look forward to your application! Regardless of gender, age, background, or identity – what matters to us is who you are and what you bring to the table. Join our team and grow with us!
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