Description
Why Valtech? We’re the experience innovation company - a trusted partner to the world’s most recognized brands. To our people we offer growth opportunities, a values-driven culture, international careers and the chance to shape the future of experience.
The opportunity
At Valtech, you’ll find an environment designed for continuous learning, meaningful impact, and professional growth. Whether you're pioneering new digital solutions, challenging conventional thinking or building the next generation of customer experiences, your work will help transform industries.
We are proud of:
- The work we do and the innovation we drive
- Our values of share, care and dare
- A workplace culture that fosters creativity, diversity and autonomy
- Our borderless, global framework, which enables seamless collaboration
The role
Please note, we are only accepting applicants from the provinces of Ontario and Québec for this role. For Québec-based candidates, fluency in English is necessary because the position entails collaboration with teams based in the rest of Americas and occasionally in Europe.
The Adobe Journey Optimizer (AJO) Engineer is part of the Experience and Commerce team and plays a key role in designing, building, and optimizing customer engagement solutions powered by Adobe Experience Cloud technologies.
This role sits at the intersection of marketing technology, customer data, and software implementation. Working closely with strategists, marketers, architects, data teams, and clients, the AJO Developer is responsible for translating customer engagement requirements into scalable, data-driven journeys and campaigns within Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO).
The ideal candidate combines strong marketing automation expertise with a solid technical foundation in customer data platforms, data modeling, segmentation, personalization, and journey orchestration. They understand how customer data flows across systems and can efficiently configure, troubleshoot, and optimize end-to-end customer experiences across multiple channels.
While the role operates within a collaborative team environment, it also requires autonomy, attention to detail, and a proactive mindset to drive successful implementations and deliver outstanding client outcomes.
Role Responsibilities
Adobe Journey Optimizer & Campaign Development
- Design, configure, and deploy customer journeys in Adobe Journey Optimizer (AJO), including event-based and audience-based entry conditions.
- Build and manage multi-channel customer experiences across email, push notifications, SMS, and other supported activation channels.
- Develop reusable content templates, dynamic content blocks, personalization logic, and message fragments.
- Configure journey decisioning, branching logic, wait steps, event triggers, and audience qualification rules.
- Support campaign execution, testing, quality assurance, and production deployments.
Adobe Experience Platform & Customer Data
- Design and maintain Experience Data Model (XDM) schemas, field groups, identity structures, and data models to support marketing use cases.
- Support customer data onboarding, ingestion, validation, and activation processes within Adobe Experience Platform and Real-Time CDP.
- Configure and troubleshoot customer profiles, identity stitching, segmentation services, and audience activation workflows.
- Partner with data engineering teams to ensure data quality, governance, performance, and scalability.
- Monitor data flows and troubleshoot issues impacting profile qualification, segment population, and journey execution.
Data, Personalization & Optimization
- Create and optimize customer segments and audiences based on behavioral, transactional, and profile data.
- Leverage personalization capabilities to deliver relevant customer experiences at scale.
- Use SQL and platform reporting tools to validate data quality, investigate issues, and support campaign analysis.
- Analyze journey and campaign performance and recommend continuous improvements.
- Support A/B testing, audience optimization, and personalization strategies.
Technical Collaboration & Delivery
- Collaborate with architects, marketers, consultants, and client stakeholders to translate business requirements into technical solutions.
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