Description
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
OVERVIEW OF THE ROLE
The media planner plays a critical role in guiding the advertising efforts of our clients by assisting in the development of well-informed media strategies that deliver on the client’s objectives to achieve marketing goals.
In this role you will be responsible for developing and maintaining media plans and corresponding budgets. You will track campaign performance on an on-going basis and assist the specialist teams in analyzing the campaign data and metrics and providing recommendations for optimizing the campaign’s effectiveness.
WHAT MAKES THIS ROLE INTERESTING
- You will contribute to the development and implementation of media strategies for one of the biggest advertisers in Canada
- You will get to be a part of EssenceMediacom’s growth and legacy in the industry
- You will be part of a dynamic and multi-talented team with access to best-in-class tools & technology and research
YOUR RESPONSIBILITIES
- Assist in the development and execution of media plans
- Use various media tools to conduct market research, audience analysis, and media consumption studies
- Collaborate with specialist teams (Digital & Offline trading teams, Paid Search and Social teams) to plan and execute campaigns
- Monitor and analyse campaign performance metrics to evaluate effectiveness and make data-driven recommendations for optimization
- Assist in the preparation of detailed reports and presentations showcasing campaign results, insights, and recommendations for clients
- Keep abreast of industry trends through trade journals, industry workshops/seminars and track current events
- Oversee all media accounting and administrative duties required including following up on partner invoice reconciliation, verifying monthly media expenditure reports (BCRs) and responding to client billing inquiries
YOUR PROFILE
- Digitally savvy: uses digital and social media, demonstrates passion about emerging media, Google Analytics, Google Images, ability to search and research topics, etc.
- Demonstrates accuracy and attention to detail
- Self-starter who demonstrates initiative
- Ability to manage multiple projects
- Works well in a team setting
- Thrives in fast paced environment
YOUR QUALIFICATIONS
- University or College degree/diploma in Media, Marketing, Business, or related field; OR equivalent professional work experience
- Minimum of 1-2 years as a Planning and/or Buying Assistant
- Demonstrated understanding of media basics and concepts
- Working knowledge of Syndicated tools (Lens, Telmar, Mediaocean/DDS, etc.)
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