Vice President, North America Marketing
PubMaticNew York, New York, United States · Posted 2 months agoDescription
About the Role:
We are building something new. This is a first-of-its-kind role at our company: a Vice President, North America Marketing who sits at the intersection of commercial leadership and marketing excellence. As we accelerate our growth ambitions across North America, we need a senior marketing leader who can operate as a true business partner — owning revenue-linked marketing plans and translating them into pipeline and growth.
Reporting directly to the CMO and partnering with North America’s Sales Leadership as primary stakeholders, this leader will own the full integrated marketing plan for North America — from strategy through activation. They will orchestrate the breadth of our marketing Centers of Excellence (brand, creative, growth, events, PR/comms, Product Marketing (PM), and marketing operations) to deliver a cohesive, high-impact go-to-market engine aligned to commercial objectives.
This is not a support function. This is a seat at the revenue table.
The role is an NYC based role, requiring 3 days/week in office.
What You'll Own:
As VP of North America Marketing, you will own the end-to-end integrated marketing plan for the region, with direct accountability for pipeline creation and progression in support of annual revenue targets. You will be the primary marketing partner to North America commercial leadership, and a key driver of how our global Centers of Excellence translate strategy into region-specific execution.
Success Metrics
- Pipeline creation and revenue contribution in concert with the Americas Commercial leaders
- Annual marketing plan attainment against agreed commercial goals
- Mid and lower-funnel campaign performance — pipeline progression, conversion, and velocity
- Regional marketing ROI: attribution across campaigns, channels, and programs
- Sales enablement effectiveness and field team satisfaction scores
You're Responsibilities:
Commercial Partnership & Revenue Ownership
- Serve as the primary marketing relationship owner for North America commercial leadership, functioning as a true peer and partner.
- Co-own pipeline creation and revenue goals with the sales organization, translating commercial objectives into measurable marketing plans
- Develop and execute an integrated North America marketing plan that directly maps to annual revenue targets and pipeline goals
- Collaborate with Growth Marketing leader to run mid and lower-funnel marketing programs designed to accelerate pipeline creation, progression, and close rates
- Establish and maintain a regular commercial rhythm — cadence reviews, pipeline tracking, and joint planning with sales leadership
Integrated Marketing Planning & Activation
- Build and own the North America integrated marketing plan, balancing regional priorities with global brand and campaign consistency
- Influence and adapt global campaigns developed by Centers of Excellence to meet the specific needs, nuances, and opportunities of the North America market
- Develop region-specific campaigns and programs that complement and extend the global marketing portfolio
- Orchestrate activation of integrated plans in partnership with COE leaders across brand, creative, growth marketing, events, PR/comms, PMM, and marketing operations
- Leverage partners and sponsors to amplify campaign reach and impact across the region
Field Marketing & Sales Enablement
- Own regional field marketing strategy and execution, including NATAM events, regional campaigns, and account-based marketing programs
- Develop and maintain a pipeline of compelling client case studies, testimonials, and success stories from the North America market
- Partner with the PMM function to ensure sales teams are armed with current, compelling, and market-appropriate enablement tools and content
- Support North America product launches in partnership with product marketing, ensuring regional relevance and commercial alignment
Team Leadership
- Build, lead, and develop a high-performing North America marketing team with a culture of accountability, curiosity, and results
- Set a high bar for quality, commercial rigor, and execution velocity — and model it yourself
- Attract and retain top regional marketing talent as the function grows in scope and scale
Cross-Functional & Global Collaboration
- Operate as a connective node with regional commercial teams, global Centers of Excellence, and the CMO — ensuring seamless translation of global strategy into regional impact
- Collaborate closely with EMEA and APAC regional marketing counterparts to build a global community of practice, sharing learnings, frameworks, and best practices that accelerate marketing impact across all regions
- Contribute to global marketing planning processes, bringing the North America market perspective to annual and quarterly planning cycles
- Communicate with clarity and frequency to ensure CMO, CRO, and key stakeholders remain aligned on priorities, progress, and pivots
Performance &a
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