Description
Company Introduction
WorldStrides is the global leader in educational travel and experiential learning. The company was founded in 1967 to provide middle school travel programs to Washington, D.C. and has grown to provide a wide range of programs for more than half a million students annually to over 100 countries around the world. WorldStrides offers experiential learning programs in educational travel, performing arts, language immersion, career exploration, service-learning, study abroad, and sports. Each of these experiences helps students to see beyond the classroom and to see the world – and themselves – in new ways.
Job Description
The Associate Creative Director is the primary visual creative lead for the K-12 Individual business, responsible for developing compelling creative that brings our programs, destinations, and customer experiences to life.
Through strong design, storytelling, and execution, this role helps families envision what is possible through travel while driving enrollment growth across our portfolio. Working alongside a Copywriter and agency partners, you will help shape a modern, digital-first creative capability across social, web, email, video, and direct mail.
Key Responsibilities
- Develop creative across paid social, display, email, web, landing pages, video, and direct mail.
- Turn authentic student, parent, and educator experiences into compelling campaigns and customer stories.
- Translate business goals, audience insights, and marketing strategies into creative concepts that drive engagement and enrollment.
- Apply testing results, customer feedback, and performance insights to continuously improve creative effectiveness.
- Partner with a Copywriter, marketers, strategists, and agency partners to bring ideas to life.
- Manage projects from concept through delivery, whether creating the work yourself or directing external resources.
- Champion high standards of creative quality, craft, and consistency.
- Leverage AI-assisted tools and workflows to accelerate ideation, content creation, asset adaptation, and production.
What You’ll Bring
- 4–6+ years of experience in design, art direction, creative development, or integrated marketing.
- Strong portfolio demonstrating concept-driven, multi-channel campaign work.
- Experience creating both brand-building and performance-oriented creative.
- Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma.
- Experience developing creative across social, email, web, landing pages, display advertising, video, and direct mail.
- Working knowledge of video editing, motion graphics, and short-form content creation.
- Understanding of customer journeys, user experience principles, and digital engagement best practices.
- Ability to take projects from concept through execution while managing multiple priorities and deadlines.
- Experience leveraging AI-assisted creative tools and workflows.
- Direct mail creative experience and working knowledge of print production preferred.
- Strong collaboration, communication, and presentation skills.
Who You Are
- You believe experiences can change lives—and great creative helps families envision what’s possible.
- You know how to turn authentic customer moments into work that inspires action.
- You balance creative instincts with customer insights and results.
- You are comfortable moving between big ideas and hands-on execution.
- Strong collaborator, you thrive in environments where you can create, influence, and build.
What Success Looks Like
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