Description
The Joblogic Story
Established in 1998, Joblogic is the UK’s #1 Field Service Management (FSM) software platform. We are a global business with offices in the UK, Pakistan, and Vietnam. Since our management buy-out in 2013, we have grown from ~£500K ARR to ~£35M+ ARR and expanded our team from 11 to 500+ people.
Recently, we secured a strategic growth investment from Vista Equity Partners — a global technology investor specialising in enterprise software. This investment includes over £100 million in new primary capital and will fuel our next phase of growth by accelerating our AI-first roadmap, expanding our platform into CAFM (Computer-Aided Facilities Management) capabilities, and supporting our expansion across Europe and beyond.
With Vista’s backing, we’re transforming from a successful UK business into a global scaling SaaS rocket ship, and we’d love for you to join us on our journey to £100M ARR across international markets.
Joblogic provides software to service contractors who install and maintain the built environment. Our platform helps businesses streamline operations, improve profitability, ensure compliance, and achieve rapid growth. With over 100,000 users across industries including HVAC, plumbing, electrical maintenance, facilities management, and building fabric maintenance, we are entering a new era of intelligent automation, predictive maintenance, and data-driven decision-making for service firms.
About the Role
Demand Generation sits at the heart of Joblogic's commercial growth strategy. As Demand Generation Lead, you'll be responsible for turning marketing strategy into measurable pipeline by planning, orchestrating and continuously optimising integrated demand generation programmes across the full customer acquisition journey. Working alongside the Head of Demand Generation, you'll own the coordination and delivery of campaigns across multiple channels, collaborating with Brand, Product, Customer Marketing, Sales, SDRs, RevOps and our Shared Delivery & Automation Studio to ensure every campaign delivers commercial impact.
This is not simply a campaign management role. We're looking for someone who thinks commercially, enjoys solving problems, loves improving conversion rates and thrives on building repeatable growth engines.
You'll spend as much time analysing funnel performance, identifying optimisation opportunities and experimenting with new approaches as you will launching campaigns.
Purpose of the Role:
To develop, coordinate and continuously improve integrated demand generation programmes that create measurable pipeline, improve conversion, maximise marketing efficiency and contribute directly to revenue growth.
Key Accountabilities
Demand Generation Strategy
- Support the Head of Demand Generation in developing and executing Joblogic's demand generation strategy across the full marketing funnel.
- Translate strategic priorities into integrated marketing programmes that generate qualified pipeline and measurable commercial outcomes.
- Balance long-term planning with agile campaign execution to ensure marketing remains responsive to changing business priorities.
Commercial Accountability
- Take ownership of the marketing contribution to qualified pipeline generation.
- Measure campaign success through commercial outcomes rather than activity metrics.
- Partner with Sales and RevOps to understand where pipeline is created, where it leaks and where marketing can have the greatest commercial impact.
- Continuously improve marketing efficiency through data-driven decision making and experimentation.
Campaign Planning & Orchestration
- Plan, coordinate and deliver integrated demand generation campaigns across multiple channels including paid media, outbound, email, webinars, events, partnerships, content and ABM.
- Develop clear campaign briefs, define objectives and coordinate delivery through the Shared Delivery & Automation Studio.
- Ensure campaigns remain aligned to commercial priorities, delivered on time and measured effectively.
- Manage multiple concurrent programmes while maintaining exceptional attention to detail.
Account-Based Marketing (ABM)
- Own strategic account-based marketing programmes for enterprise accounts.
- Partner with Sales and SDRs to develop personalised, multi-channel engagement strategies across priority accounts.
- Coordinate messaging, outreach, content and campaign activity that creates opportunities within named accounts.
- Continuously optimise ABM programmes using insight and performance data.
Funnel Optimisation & Conversion
- Own continuous optimisation of the marketing funnel.
- Identify opportunities to improve conversion across every stage of the customer journey, from first interaction through to qualified pipeline.
- Work closely with the GTM Experience Manager to implement improvements across landing pages, workflows, automation, lead routing, nurture journeys and campaign experiences.
- Champion a culture of continuous experimentation to improve marketing performance.
Product Launches & Go-to-Market
- Partner with Product Marketing and Product teams to support new product launches and AI capabilities.
- Coordinate integrated go-to-market campaigns that educate prospects, generate demand and create pipeline.
- Ensure launches are commercially focused and supported by compelling messaging, content and campaign assets.
Partner Marketing
- Develop and coordinate joint demand generation campaigns with technology partners, industry associations and strategic partners.
- Create integrated programmes that expand audience reach while maintaining a consistent customer experience.
- Measure the commercial contribution of partner marketing initiatives.
AI-Enabled Marketing
Leverage AI technologies to improve campaign planning, execution and optimisation.
Work alongside Joblogic's growing AI capabilities, including:
- AI Search Visibility (AirOps)
- Clay for prospect research and enrichment
- AI SDR Agents to improve marketing-to-sales engagement
- AI-assisted campaign planning and content production
- Marketing automation and intelligent workflows
Continuously identify opportunities to automate repetitive activities, improve marketing effectiveness and enhance customer experiences through AI.
Remain informed about emerging AI capabilities and recommend opportunities that strengthen Joblogic's go-to-market strategy.
Reporting & Insight
- Build meaningful reporting that measures marketing performance through commercial impact.
- Analyse campaign, channel and funnel performance to identify trends, opportunities and areas for improvement.
- Develop actionable recommendations based on data rather than assumptions.
- Support attribution modelling and marketing performance reporting alongside RevOps.
Cross-functional Leadership
Work closely with:
- Brand & Market Influence
- Customer Marketing
- Product
- Sales
- SDRs
- RevOps
- GTM Experience Manager
- Shared Delivery & Automation Studio
Build trusted relationships across the business and ensure marketing activity remains aligned to wider commercial priorities.
Similar jobs
Est. 85,000 USD
Marketing Manager Location: Austin, TX (hybrid 3 days/week in office required); or Remote in Texas/Denver, CO Work Authorization Notice: Candidates must be authorized to work in the United States for the duration of empl…
Est. 120,000 USD
About Nintex: At Nintex, we are transforming the way people work, everywhere. As the global standard for process intelligence and automation, we're trusted by over 10,000 public and private sector organizations across 90…
Est. 115,000 USD
About Nintex: At Nintex, we are transforming the way people work, everywhere. As the global standard for process intelligence and automation, we're trusted by over 10,000 public and private sector organizations across 90…
Est. 180,000 USD
About the Role: We are building something new. This is a first-of-its-kind role at our company: a Vice President, North America Marketing who sits at the intersection of commercial leadership and marketing excellence. As…
Est. 60,000 EUR
About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trus…
Est. 120,000 GBP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and e…
Est. 140,000 USD
About the Role: We are building something new. This is a first of its kind role at PubMatic: a Senior Director of Marketing Operations who will build the measurement, planning, and budget discipline that demonstrates mar…
Est. 80,000 GBP
Influence Account Director
Est. 80,000 PLN
Join Vonage and help us innovate cloud communications for businesses worldwide!Why this role matters As Campaign Manager for Developer, Partner, Enterprise and Corporate audiences in the API Business Unit, you will own t…
Est. 80,000 EUR
As a key member of Spire’s Growth Marketing and Go-To-Market leadership team, the Senior Director, Digital Marketing & Channels will play a critical role in strengthening and expanding Spire’s market position across…
Est. 120,000 USD
About AvePoint: Beyond Secure. AvePoint is the global leader in data security, governance, and resilience, going beyond traditional solutions to ensure a robust data foundation and enable organizations everywhere to coll…
Est. 120,000 USD
About AvePoint: Beyond Secure. AvePoint is the global leader in data security, governance, and resilience, going beyond traditional solutions to ensure a robust data foundation and enable organizations everywhere to coll…
Est. 85,000 USD
AccuWeather is expanding its Marketing team and looking a Go-to-Market & Industry Marketing Manager to join its growing team. The Go-to-Market & Industry Marketing Manager supports the execution of AccuWeather's…
Est. 120,000 USD
About AvePoint: Beyond Secure. AvePoint is the global leader in data security, governance, and resilience, going beyond traditional solutions to ensure a robust data foundation and enable organizations everywhere to coll…
Est. 80,000 GBP
Social Account Director
Est. 80,000 GBP
Lead Marketing Commercialisation Manager – United Kingdom (Remote) About the role Convera is looking for a results-driven Lead Marketing Commercialisation Manager to join our Marketing organization. In this role, you wil…
Est. 120,000 USD
Why Valtech? We’re the experience innovation company - a trusted partner to the world’s most recognized brands. To our people we offer growth opportunities, a values-driven culture, international careers and the chance t…
Est. 125,000 USD
The position purpose As Go-To-Market Operations Leader, you are responsible for ensuring operational excellence across Spire’s Marketing and Sales organizations through scalable processes, integrated tools, actionable in…
Est. 140,000 USD
About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trus…
Est. 85,000 USD
Founded in 2004, NetBrain is the leader in no-code network automation. Its ground-breaking Next-Gen platform provides IT operations teams with the ability to scale their hybrid multi-cloud connected networks by automatin…
Est. 120,000 GBP
The Opportunity Digital marketing has been fundamentally restructured by AI — and we need a leader who doesn't just understand that shift, but is actively shaping it. This is not a role for someone catching up; it's for…
Purpose of the Role The Senior Marketing Manager will build and lead NetPay’s Marketing function, integrating Brand, Digital Growth, Product Marketing and Commercial Enablement into one business-driven organization. This…
Est. 120,000 USD
The Basics: Tanium's alliances with Microsoft, AWS, and Google Cloud are among the most important growth levers in the company, and this role owns the marketing side of all three. As Partner Marketing Manager, Cloud Alli…
Est. 145,000 USD
The Opportunity Digital marketing has been fundamentally restructured by AI — and we need a leader who doesn't just understand that shift, but is actively shaping it. This is not a role for someone catching up; it's for…
Why Valtech? We’re the experience innovation company - a trusted partner to the world’s most recognized brands. To our people we offer growth opportunities, a values-driven culture, international careers and the chance t…
InMobi Advertising is a global technology leader helping marketers win the moments that matter. Our advertising platform reaches over 2 billion people across 150+ countries and turns real-time context into business outco…
Est. 125,000 USD
The position purpose As Go-To-Market Operations Leader, you are responsible for ensuring operational excellence across Spire’s Marketing and Sales organizations through scalable processes, integrated tools, actionable in…
Est. 65,000 GBP
The Joblogic Story Established in 1998, Joblogic is the UK’s #1 Field Service Management (FSM) software platform. We are a global business with offices in the UK, Pakistan, and Vietnam. Since our management buy-out in 20…
About Payoneer Founded in 2005, Payoneer is the global financial platform that removes friction from doing business across borders, with a mission to connect the world’s underserved businesses to a rising global economy.…
About Payoneer Founded in 2005, Payoneer is the global financial platform that removes friction from doing business across borders, with a mission to connect the world’s underserved businesses to a rising global economy.…