Description
About Us:
A global SaaS leader for seamless digital document workflows, Nitro offers a suite of solutions for PDF, eSigning, identity verification and analytics supported by a best-in-class customer success and change management team. With more than 3 million licensed users and 13,000+ business customers across 157 countries, we serve 67% of the Fortune 500.
How We Work:
We aim to create an environment where talented individuals are empowered to excel. How we collaborate, innovate, and engage with one another is important to us. Our work is driven by 5 key principles:
- One team, One mission
Our collective dedication to Nitro's mission defines us. Together, we are building an environment where everyone feels like a valued part of something bigger than themselves. - Own it
We take full ownership of our actions and decisions. We empower one another to lead with confidence, creativity, and a solutions-focused mindset. - Accountable to our customers
We are dedicated to our customers and take our commitments seriously. We do what we say we are going to do. - Excellence in execution
Driven by passion and precision, we exemplify excellence in our delivery with innovative, top-quality results. - Be bold, fail fast, learn faster
We learn as we grow, dare to try, and bravely question. We are not chasing perfection but forever iterating towards it.
These guiding values shape our approach to work, fostering a culture where everyone is inspired to contribute their best.
About the Role
This role will cover a fixed-term leave. In this role, you will lead the strategy, planning, execution, and measurement of Nitro’s regional marketing motion. You will be responsible for translating marketing and GTM priorities into high-impact regional programs that drive acquisition, expansion, partner-sourced pipeline, and revenue outcomes across Enterprise and Strategic segments.
This role leads through both strategy and execution. You will manage regional marketing priorities, coach and support regional marketing team members, partner deeply with Sales, Customer Success, Channel, Product Marketing, Marketing Operations, RevOps, Brand, and Partner Marketing, and ensure regional needs and performance insights are clearly represented in the global marketing organisation.
What You'll Do
Regional Marketing Strategy & Planning:
- Own the regional marketing plan and operating rhythm, ensuring global campaigns, direct marketing, partner marketing, ABM, events, and deal acceleration programs are localised and prioritised for maximum regional impact.
- Translate company, revenue, and marketing objectives into clear regional priorities, success metrics, quarterly plans, and execution roadmaps.
- Balance acquisition and expansion motions across Enterprise and Strategic segments, ensuring investment and effort are aligned to pipeline and revenue opportunity.
- Represent regional performance, market feedback, blockers, and opportunities back into global marketing and revenue leadership forums.
Pipeline Generation, ABM & Deal Acceleration:
- Lead regional pipeline generation efforts for acquisition and expansion across direct and partner motions, with accountability for pipeline creation, pipeline progression, influenced revenue, and ROI.
- Guide Strategic and Top Account ABM programs in partnership with Sales, CAEs, CSMs, BDRs, Product Marketing, and Creative teams.
- Support account selection, audience definition, AI-assisted research, messaging, campaign orchestration, and bespoke account plays based on the Nitro ABM model.
- Drive deal acceleration programs that help Sales progress priority opportunities and create stronger alignment between marketing activity and active pipeline.
Partner & Channel Marketing Alignment:
- Partner with Channel Sales, Global Partner Marketing, and regional CAMs to execute regional partner marketing activity aligned to the global partner marketing strategy.
- Support regional execution of partner events, co-marketing campaigns, partner incentives, enablement activity, gifting, and executive partner engagement programs.
- Ensure partner marketing activity is measured against partner-sourced pipeline, conversion, engagement, and ROI rather than activity volume alone.
Team Leadership & Cross-Functional Management:
- Provide day-to-day leadership, coaching, prioritisation, and support for regional marketing team members during the leave cover period.
- Create clarity around ownership, timelines, priorities, and escalation paths so the team can execute effectively without losing strategic focus.
- Build strong working relationships across Sales, Channel, Customer Success, Product Marketing, Brand, Marketing Operations, RevOps, and external partners.
- Lead with calm, clear communication in a fast-moving environment, keeping stakeholders aligned around outcomes, trade-offs, and next actions.
Measurement, Reporting & Optimisation:
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