Description
Job Summary
The LA Clippers are seeking a strategic, innovative, and data-driven Vice President of Marketing to lead the next era of fan growth, brand storytelling, and revenue-driving marketing initiatives across the Clippers and Intuit Dome.
This is a unique opportunity to shape one of the most ambitious brands in sports and entertainment. As VP of Marketing, you will oversee integrated marketing strategy across brand, digital, growth, CRM, ticketing campaigns, loyalty, and fan engagement. You will lead a high-performing team focused on building deeper connections with fans locally and globally while delivering measurable business impact.
We are looking for a collaborative and forward-thinking leader who combines strategic vision with operational excellence. The ideal candidate has a proven track record of building brands, growing audiences, driving revenue, and developing high-performing teams in fast-paced environments.
This role is highly cross-functional and will partner closely with teams across Ticketing, Partnerships, Creative, Analytics, Communications, Product, and Operations to deliver best-in-class fan experiences and innovative marketing campaigns.
This is a full-time role based in Inglewood, CA and is eligible for our competitive benefit offering including medical, dental, vision, 401(k) plan with company contribution, Well-Being Allowance, and more. Due to the nature of this industry, the candidate must be available to work a flexible schedule including weeknights, weekends, and holidays to cover high profile NBA games.
What You Will Do
Brand Strategy & Fan Growth
- Lead and evolve the overall Clippers brand strategy, ensuring a clear and compelling brand voice across all fan touchpoints
- Develop innovative marketing strategies that drive fan growth, strengthen brand affinity, and support revenue objectives
- Shape integrated campaigns that connect with fans across digital, social, live events, and game-day experiences
- Identify opportunities to expand the Clippers fanbase both locally and globally
Integrated Marketing & Campaign Leadership
- Develop and execute annual marketing plans supporting key business priorities, including: Season ticket membership campaigns
- Single-game ticket sales
- Schedule release campaigns
- NBA tentpole moments
- Brand and cultural initiatives
- Audience growth and retention programs
- Partner cross-functionally to deliver cohesive and impactful campaigns that align with organizational priorities
Digital, CRM & Performance Marketing
- Lead growth marketing strategy across performance marketing, CRM, email, web, app, and emerging digital platforms
- Build and optimize fan acquisition, lead nurturing, conversion, retention, and loyalty strategies
- Partner with Business Intelligence & Analytics teams to leverage fan insights, audience segmentation, and customer journey optimization
- Continuously evaluate marketing performance and identify opportunities to improve efficiency, engagement, and ROI
Loyalty & Fan Experience
- Lead strategy and evolution of the Clippers loyalty ecosystem to deepen fan engagement and drive long-term fandom
- Use fan behavior, data, and insights to continually refine loyalty programming and personalized experiences
- Help create industry-leading fan experiences that differentiate the Clippers and Intuit Dome within sports and entertainment
Innovation & Operational Excellence
- Drive innovation across the Marketing organization, including the adoption of AI-enabled tools and workflows that improve creative production, personalization, speed, and operational efficiency
- Foster a culture of experimentation, learning, and continuous optimization across campaigns and fan experiences
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