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CDP Architect

VMLMadrid, Community of Madrid, Spain · Posted 4 months ago
Full-timeEst. 80,000 EUR
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Description

Who We Are

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. In 2026, VML was named Campaign’s Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on  LinkedIn #WeAreVML.

¿Quieres ser parte de este crecimiento? Esto es lo que buscamos:

Buscamos un perfil senior con experiencia sólida en Adobe Experience Platform, capaz de diseñar e implementar soluciones orientadas a cliente. Valoramos la capacidad de traducir necesidades de negocio en arquitecturas técnicas, así como experiencia en integración de datos y personalización.

Lo que harás

  • Liderar proyectos con clientes centrados en Adobe Experience Platform (AEP): Real-Time CDP, Journey Orchestration y Customer Journey Analytics.
  • Diseñar arquitecturas de solución y estrategias técnicas alineadas con los objetivos de negocio de los clientes.
  • Participar como el Solution Architect líder en la disciplina para mejorar frameworks y metodologías estándar de AEP.
  • Proporcionar servicios de consultoría para impulsar la adopción, implementación y expansión de aplicaciones AEP.
  • Participar en proyectos de implementación, testing y formación, con un fuerte enfoque en capacidades de AEP.
  • Diseñar soluciones personalizadas, modelos de datos (schemas) y estrategias de implementación de etiquetas (tagging).
  • Validar y depurar configuraciones e integraciones de AEP, asegurando rendimiento, calidad y cumplimiento.
  • Asegurar la creación y gestión de una documentación clara, incluyendo especificaciones funcionales y técnicas.
  • Ejercer de interlocutor con stakeholders clave para asegurar la adopción y aportar insights accionables para apoyar el éxito del negocio.
  • Liderar actividades de preventa, incluyendo demos de soluciones, estimaciones, conversaciones con clientes y propuestas.
  • Actuar como mentor de otros compañeros y contribuir al crecimiento de la comunidad de Solution Consulting.

Lo que aportas

  • Sólida experiencia (importante certificaciones) en implementaciones de Adobe Experience Platform (AEP), incluyendo Real-Time CDP, Journey Orchestration y Customer Journey Analytics.
  • Mínimo 4/5 años de experiencia en consultoría o servicios profesionales dentro de software empresarial o tecnología de marketing digital.
  • Conocimientos prácticos de SQL, APIs y scripting para integración y automatización de datos.
  • Buen entendimiento de estrategias de marketing digital, comunicaciones, gestión de datos de clientes y personalización.
  • Capacidad demostrada para traducir requisitos de negocio en soluciones técnicas accionables.
  • Experiencia integrando AEP con otros sistemas empresariales (Adobe Marketing Cloud, CRM, herramientas de analítica).
  • Fuerte orientación analítica, capacidad de resolución de problemas y enfoque en soluciones.
  • Excelentes habilidades de presentación y comunicación para audiencias técnicas, de marketing y de negocio.
  • Disponibilidad para viajar y colaborar con equipos globales.

Valorable

  • Conocimiento de aplicaciones de IA/ML en AEP (scoring predictivo, personalización).

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